General Motors has filed to trademark Cascada, GM Authority has uncovered.
Filed on June 30th, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97484017. The application carries a Goods and Services description of “motor land passenger vehicles, namely automobiles.”
It’s difficult to say why GM has decided to trademark Cascada in this instance. As many readers will recall, this was the name applied to the Buick Cascada compact convertible, which was produced between the 2016 and 2019 model years. This trademark filing is not for the wordmark ‘Buick Cascada’, but rather just ‘Cascada’, so it’s possible that this trademark is for a non-Buick badged product. Either way, this trademark filing makes it clear that GM is interested in retaining the Cascada name for the time being.
Buick has a number of battery-electric concepts in the pipeline that it may need names for, including its two future battery-electric crossover models. The automaker previously filed to trademark Electra in the United States, a popular nameplate from its past that would be very fitting for an EV, so it seems possible that one of these models will be called Electra, while the other may be called Cascada. We’re only guessing, though, so we’ll have to wait for official confirmation from Buick to know for sure.
The American premium brand recently unveiled its handsome Wildcat Concept, as well, which may preview a future battery-electric large sedan from the automaker. If such a model were to come to fruition, we could see it potentially adopting the Cascada name, as well. We should point out that the Wildcat is not intended to preview a production vehicle, though, and is rather a styling concept that hints at the brand’s future design language.
We’ll continue to follow this story in the coming months, so be sure to subscribe to GM Authority for more GM trademark news, Buick news and around-the-clock GM news coverage.
Comments
GM has been trying to not use Buick on cars but instead relying on Avenir and badging hence why Cascada stands alone. Also thought Electra was going to be on all future Buick EVs going forward. This seems silly to me but Electra plus new badging helps GM get around Buick’s sexy as a grandma reputation in America while letting China be.
Buick GMC dealers gave so much potential selling more product than Hyandai each month. Seems Buick could be nearly as important as Cadillac.
Give us a new decently priced EV convertible.
You can buy a used Chevy Bolt and cut off its roof.
Red white and blue emblem when only the Buick Enclave is made in the US.
“Cascada” is a waterfall in Spanish, but also can mean a big flow of material, either solid or fluid.
Good thing, because there is also a big truck called “Freightliner Cascadia Evolution”.
For me, of course, the OPEL Cascada with a diesel engine is my happy summer car when it’s not raining like it is in Germany today.
Have a good time.
Why ? Why ? Why ? That Cascada was a mess , like Dodges old Aspen….bad vehicles & worse names & they still try .
Retain the formulas & WONDERFUL names & put them on BEAUTIFUL vehicles people desire and they will sell .
Electra SEDAN : Wildcat Coupe- hatchback ; Skylark Convertible & then Roadmaster BIG SUV .
Like old GM this will not compete with Cadillac as number one , but LIFT both brands.
I didn’t know of this article when I posted my comments to the article about the withdrawal of this trademark application.
I just found it today. I hadn’t visited GM Authority for several weeks or even months.