General Motors has filed to trademark Cascada, GM Authority has uncovered.
Filed on June 30th, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97484017. The application carries a Goods and Services description of “motor land passenger vehicles, namely automobiles.”
It’s difficult to say why GM has decided to trademark Cascada in this instance. As many readers will recall, this was the name applied to the Buick Cascada compact convertible, which was produced between the 2016 and 2019 model years. This trademark filing is not for the wordmark ‘Buick Cascada’, but rather just ‘Cascada’, so it’s possible that this trademark is for a non-Buick badged product. Either way, this trademark filing makes it clear that GM is interested in retaining the Cascada name for the time being.
Buick has a number of battery-electric concepts in the pipeline that it may need names for, including its two future battery-electric crossover models. The automaker previously filed to trademark Electra in the United States, a popular nameplate from its past that would be very fitting for an EV, so it seems possible that one of these models will be called Electra, while the other may be called Cascada. We’re only guessing, though, so we’ll have to wait for official confirmation from Buick to know for sure.
The American premium brand recently unveiled its handsome Wildcat Concept, as well, which may preview a future battery-electric large sedan from the automaker. If such a model were to come to fruition, we could see it potentially adopting the Cascada name, as well. We should point out that the Wildcat is not intended to preview a production vehicle, though, and is rather a styling concept that hints at the brand’s future design language.