Consumers continue to flock online for car shopping and new vehicle research, making the website experience that much more important for a brand’s success. Now, according to one new study, all four GM U.S. brands rank above the industry average with regard to website satisfaction.
Consumer research company J.D. Power recently released the results of the latest J.D. Power 2022 U.S. Manufacturer Website Evaluation Study, – Summer, which ranks vehicle manufacturer websites based on feedback from consumers. The semiannual study looks at four key metrics in evaluating a vehicle manufacturer website, including information/content, visual appeal, navigation, and speed. Using these criteria, manufacturers are given a point score based on collected consumer responses, with a maximum of 1,000 points possible. The latest iteration of the study is based on the responses from 11,398 new-vehicle shoppers who indicate they will be in the market for a new vehicle in the next two years, with the study fielded between April and May of 2022.
Per the latest J.D. Power study, all four GM U.S. brands ranked above the industry average in terms of customer website satisfaction. In the Premium Manufacturer Websites category, Cadillac scored 719 points, as compared to the segment average score of 711. At the top of the Premium Manufacturer Websites list is Lincoln, which scored 737 points, followed by Lexus in second place with 734 points and BMW in third with 730 points. A total of 15 vehicle brands were ranked in the Premium Manufacturer Websites segment.
Meanwhile, in the Mass Market Manufacturer Website segment, the highest-ranked GM brand was Buick, which secured fifth place with a score of 717 points. GMC was seventh with 715 points, while Chevrolet was eleventh with 706 points. The segment average was 705 points, with a total of 19 brands ranked. At the top of the Mass Market Manufacturer Websites segment was Kia with a score of 729 points, followed by Subaru with 724 points and Jeep with 721 points.
Source: J.D. Power