Chevy Silverado Outsells Ram, Narrows Gap With Ford During Q2 2022
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Chevy Silverado sales decreased in the United States and Canada, but increased in Mexico during the first quarter of 2022.
Chevrolet Silverado Sales - Q2 2022 - United States
In the United States, Chevrolet Silverado deliveries totaled 143,032 units in Q2 2022, a decrease of about 13 percent compared to 164,731 units sold in Q2 2021.In the first six months of the year, Silverado sales decreased about 9 percent to 264,139 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| SILVERADO | -13.17% | 143,032 | 164,731 | -9.33% | 264,139 | 291,322 |
- Silverado 1500 (light duty) sales decreased 24 percent to 88,544 units
- Silverado Heavy Duty (2500HD and 3500HD) sales increased 17 percent to 44,431 units
- Silverado Medium Duty (4500HD, 5500HD and 6500HD) sales decreased 24 percent to 2,312 units
Chevrolet Silverado Sales Detail - Q2 2022 - USA
| Model | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| Total | -13.2% | 143,032 | 164,731 | -9.3% | 264,139 | 291,322 |
| Silverado LD | -24.5% | 88,544 | 117,275 | -18.5% | 169,561 | 207,980 |
| Silverado HD | +17.4% | 52,176 | 44,431 | +14.7% | 89,955 | 78,430 |
| Silverado MD | -23.6% | 2,312 | 3,025 | -5.9% | 4,623 | 4,912 |
Chevrolet Silverado Sales - Q2 2022 - Canada
In Canada, Chevrolet Silverado deliveries totaled 14,957 units in Q2 2022, a decrease of about 6 percent compared to 15,921 units sold in Q2 2021.In the first six months of the year, Silverado sales decreased about 9 percent to 27,690 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| SILVERADO | -6.05% | 14,957 | 15,921 | -8.91% | 27,690 | 30,399 |
Chevrolet Silverado Sales - Q2 2022 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 2,829 units in Q2 2022, an increase of about 44 percent compared to 1,970 units sold in Q2 2021.In the first six months of the year, Silverado sales increased about 6 percent to 4,661 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| SILVERADO | +43.60% | 2,829 | 1,970 | +6.20% | 4,661 | 4,389 |
Competitive Sales Comparison (USA)
During the second quarter of 2022, Chevy Silverado sales surpassed that of the Dodge Ram Pickup, placing the Bow Tie brand’s full-size truck line back into its usual second place spot in its competitive segment. The Ford F-Series (see running Ford F-series sales) once again led the segment, increasing just 0.26 percent to 158,644 units. Silverado sales decreased 13 percent to 143,032 units – which, as we mentioned above, enabled it to place second ahead of the Ram Pickup, which saw sales fall 28 percent to 117,867 units.
The Silverado’s corporate cousin, the GMC Sierra (see running GMC Sierra sales), decreased 17 percent to 62,321 units, placing it fourth in the segment. The Toyota Tundra followed in fifth, decreasing 13 percent to 21,673 units. Finally, the Nissan Titan brought up the final spot in sixth, decreasing 53 percent to 4,797 units. It’s worth noting that Nissan has no plans to redesign the Titan and that the nameplate is “dead,” indicating that the pickup will be discontinued after the current generation.
Full-Size Pickup Truck Sales - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | +0.26% | 158,644 | 158,235 | 31% | 26% | -17.32% | 299,345 | 362,032 |
| CHEVROLET SILVERADO | -13.17% | 143,032 | 164,731 | 28% | 28% | -9.33% | 264,139 | 291,322 |
| RAM RAM PICKUP | -28.23% | 117,867 | 164,232 | 23% | 27% | -21.75% | 244,983 | 313,068 |
| GMC SIERRA | -17.45% | 62,321 | 75,495 | 12% | 13% | -14.07% | 118,938 | 138,412 |
| TOYOTA TUNDRA | -12.37% | 21,673 | 24,731 | 4% | 4% | +1.03% | 44,316 | 43,865 |
| NISSAN TITAN | -53.49% | 4,797 | 10,313 | 1% | 2% | -36.93% | 11,212 | 17,776 |
| TOTAL | -14.96% | 508,334 | 597,737 | -15.73% | 982,933 | 1,166,475 |
From a segment share standpoint, the Silverado held 28 percent, equal to that in Q2 2021. The F-Series accounted for a 31 percent share, up five percentage points while the Ram Pickup held 23 percent segment share, down four percentage points. The Sierra held 12 percent, down one percentage point, the Tundra remained steady at four percent segment share, while the Titan saw its share drop one percentage point to one percent.
On a combined basis, sales of the two full-size GM pickup offerings, the Chevy Silverado and GMC Sierra, decreased 14.5 percent to 205,353 units. This puts General Motors the best-selling purveyor of full-size trucks in the U.S., surpassing Ford F-Series sales by about 47,000 deliveries.
GM Full-Size Pickup Truck Sales - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -13.17% | 143,032 | 164,731 | 70% | 69% | -9.33% | 264,139 | 291,322 |
| GMC SIERRA | -17.45% | 62,321 | 75,495 | 30% | 31% | -14.07% | 118,938 | 138,412 |
| TOTAL | -14.52% | 205,353 | 240,226 | -10.86% | 383,077 | 429,734 |
For informational purposes, we have provided Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments.
Honda Ridgeline Sales - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| RIDGELINE | -10.10% | 10,608 | 11,800 | -18.76% | 19,797 | 24,370 |
Overall, the full-size pickup segment contracted 15 percent to 508,334 units, meaning that Chevy Silverado sales slightly underperformed the segment average.
The GM Authority Take
Chevy Silverado sales propelled the nameplate to second place in Q2 2022, despite experiencing a 13 percent decrease in overall volume.
Production-related issues caused a low-supply scenario at the dealer level, resulting in sales being in the red. The scenario is mostly the result of the ongoing global microchip shortage, but it’s not limited exclusively to chips, as other materials are also under constraint. Currently, GM is holding 95,000 incomplete vehicles due to various parts shortages, according to the GM Q2 2022 sales report.
The General did not break down exactly which vehicles are most impacted by the parts situation, but it’s safe to assume that the Silverado is one of the top ones, given the nameplate’s popularity. For its part, GM says there is “significant pent-up demand for its vehicles amid low inventories,” so once those vehicles are completed and released for sale, we expect a healthy uptick in Chevy Silverado sales. However, dealers were recently warned that supply shortages could last well into the 2024 calendar year.
GM gave the Silverado 1500 a thorough refresh for the 2022 model year that addressed most, if not all, of the criticisms of the pre-refresh model. With that in mind, it’s only a matter of time before sales begin to reflect the newfound desirability of the updated truck, along with improved production volumes.
As a reminder, the refreshed 2022 Silverado boasts a revised front fascia along with a completely overhauled interior with new center stack complete with a 13.4-inch infotainment screen, a new center console, new 12.3-inch digital gauge cluster, and the latest technology. The range-topping High Country model, for instance, offers GM’s innovative Super Cruise semi-autonomous driver assist system, a first for the Silverado. In addition, the 2022 Silverado ZR2 also joins the lineup as part of the refresh, and we expect it to further bolster Chevy Silverado sales.
Last year, Chevy revealed the Silverado EV. Set to launch in 2023 for the 2024 model year, the upcoming Silverado EV will first launch in the RST and WT (Work Truck) trims. Other trim levels, including the Silverado EV Trail Boss, are also planned. We recently spied a few prototypes undergoing testing, including one in black paint last week and another finished in silver.
The Chevy Silverado EV will ride on the all-new BT1 platform, a dedicated electric platform that uses Ultium Battery technology. It will compete head-on with the all new Ford F-150 Lightning, which is seeing early signs of success. Demand for Ford’s electric pickup was so strong, that GM’s cross-town rival ramped up F-150 Lighting production nearly twofold. It may not be a stretch to assume that interest in the all-new Chevy EV will show a similar pattern, if not one that’s even more impressive.
About The Numbers
- All percent change figures compared to Chevrolet Silverado sales in Q2 2021, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2022 and 77 selling days for Q2 2021
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado HD Chassis Cab
- Chevrolet Silverado Medium Duty Chassis Cab, including:
- Chevrolet Silverado 4500HD
- Chevrolet Silverado 5500HD
- Chevrolet Silverado 6500HD
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-600 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
- GM Q2 2022 sales reports:
- GM Q2 2022 sales U.S.A.
- Chevrolet sales Q2 2022 U.S.A.
- Cadillac sales Q2 2022 U.S.A.
- Buick sales Q2 2022 U.S.A.
- GMC sales Q2 2022 U.S.A.
- GM Canada sales Q2 2022
- Chevrolet Canada sales Q2 2022
- Cadillac Canada sales Q2 2022
- Buick Canada sales Q2 2022
- GMC Canada sales Q2 2022
- GM Mexico sales Q2 2022
- GM Mexico sales April 2022
- Chevrolet Mexico April 2022 sales
- Buick Mexico April 2022 sales
- GMC Mexico April 2022 sales
- Cadillac Mexico April 2022 sales
- GM Mexico sales May 2022 sales
- Chevrolet Mexico May 2022 sales
- Buick Mexico May 2022 sales
- GMC Mexico May 2022 sales
- Cadillac Mexico May 2022 sales
- GM Mexico sales June 2022
- Chevrolet Mexico June 2022 sales
- Buick Mexico June 2022 sales
- GMC Mexico June 2022 sales
- Cadillac Mexico June 2022 sales
- GM Mexico sales April 2022
- GM China sales Q2 2022
- Chevrolet China Q2 2022 sales
- Buick China Q2 2022 sales
- Cadillac China Q2 2022 sales
- GM Brazil sales Q2 2022
- GM Argentina sales Q2 2022
- GM Chile sales Q2 2022
- GM Colombia sales Q2 2022
- Chevrolet Colombia April 2022 sales
- Chevrolet Colombia May 2022 sales
- Chevrolet Colombia June 2022 sales
- GM South Korea sales Q2 2022
- GM South Korea April 2022 sales
- Chevrolet South Korea April 2022 sales
- Cadillac South Korea April 2022 sales
- GM South Korea May 2022 sales
- Chevrolet South Korea May 2022 sales
- Cadillac South Korea May 2022 sales
- GM South Korea June 2022 sales
- Chevrolet South Korea June 2022 sales
- Cadillac South Korea June 2022 sales
- GM South Korea April 2022 sales
- GM Russia sales Q2 2022
- GM Russia sales April 2022
- GM Russia sales May 2022
- GM Russia sales June 2022
- GM Q2 2022 sales U.S.A.
Silverado News
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Now under the Spire Motorsports umbrella.
Here Are All The 2024 Chevy Silverado 1500 Paint Colors
Eight no-charge, three extra-charge colors.
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The Silverado ZR-2 along with the ZR-2 Bison trims could really help the Silverado gain more of what was lost in sales to RAM within the past nearly 2 years now, I do expect to see plenty of these particular models on the road down here in the South within a year from now, even if half of the customers won’t always use them based on what their built for, we’ll see Ground Effects – Light Kits installed on some of these trucks all over again, not a problem if that’s what works…let’s clear the air on that shall we.
1) half is on the HIGH side, even raptors only have a usage percentage (those that go off road) about double the normal pick up or around 10-15%. Wranglers are about double that. So most won’t use them for what they were designed for and a much smaller percentage will even utilize the lockers.
2) They won’t gain much in lost sales, these won’t add 50k plus in sales to the line up. What is going to happen is those that image buy an AT4 or Trail Boss (which is around 90%) are now going to stretch their budgets even further for these trucks so they can say they have a front locker at the local starbucks when talking to other keeping up with the joneses dads. You will see them around, it just won’t be a big sales adder, especially at the price point. The Raptor doesn’t add much in sales (best guesses are in the 30+40k range) and the TRX even less, so top end off road trims aren’t much in sales movers, just getting people to upsell themselves further in to debt and closer to that 1k a month payment.
I was window shopping a Ram to replace my 2015 one. Ram threw a lot of cash on the hood by COVID standards in June on lower models. Otherwise they may have been looking at a sub 100k quarter in total sales. I think the butch look is really on for trucks today and Ram went with the smooth sides and lots of chrome look this generation. I personally thinky 2015 Ram looks better on the outside than the newer one.
Not sure what the butch look is, but I like chrome and hate black wheels.
Toyota TRD, Chevy Trailboss, GMC AT4 are the tough looking trucks. Black editions have been way overdone but chrome is seen as an old man’s truck these days
It’s a generational thing. I despise lots of chrome and RAM put a ton of chrome on their HD trucks. Then you have to pay them 800-2000 just to tone it down or remove it with cheaper materials. You can’t even get a black side step unless you get the blacked out package.
I definitely prefer GMs exterior designing, even with the awful grills, but RAM is the only one giving you any reasonable value anymore. Plus their seats are a hell of a lot more comfortable.
Black wheels have definitely been over done, the blacked out packages look good with a blue or red truck. Personally I just want some nice matte/semi gloss wheels that won’t look awful in two weeks. I don’t need anything fancy and if I did I definitely wouldn’t be buying from the manufacturer.
Silverado would likely take the lead if GM could get the new trucks to the dealer lots!
Is it just me? It seems there is no sense of urgency around the supply chain issues! Really, is GM that helpless? If so, shame on them.
Show us an auto manufacturer who isn’t having supply chain issues!
Reality is, they all are having shortages. Even Toyota who had a stock pile of chips is now suffering from significant shortages.
It’s scary that we are that dependent as a country now a days, it didn’t used to be that way, we made everything.
Again- whomever has parts can produce trucks. So talk of a sales leader is really a mute point. I have no doubt Ford would do what ever it takes to be the sales leader if they only had parts. A sales leader doesn’t necessarily mean a better truck.
I am really impressed with the body style and the interior of GM trucks.
Really stand out on the road.
And really who cars if a ZR2 ever sees the off road.
All that matters is that your happy with your purchase ….
My Colorado 2.8 diesel sees heavy towing regularly towing my toy hauler and bringing loads of fire wood home. And unloaded gets 30 mpg. Very impressive truck. Big mistake to drop the diesel in the mid size class.