Chevy Malibu Sales Gain Most Market Share In Segment During Q2 2022
16
Sponsored Links
Chevy Malibu sales increased in the United States and Canada but decreased in South Korea during the second quarter of 2022.
Chevrolet Malibu Sales - Q2 2022 - United States
In the United States, Chevrolet Malibu deliveries totaled 32,487 units in Q2 2022, an increase of about 563 percent compared to 4,899 units sold in Q2 2021.In the first six months of the year, Malibu sales increased about 82 percent to 58,169 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| MALIBU | +563.14% | 32,487 | 4,899 | +82.43% | 58,169 | 31,886 |
Chevrolet Malibu Sales - Q2 2022 - Canada
In Canada, Chevrolet Malibu deliveries totaled 1,134 units in Q2 2022, an increase of about 147 percent compared to 460 units sold in Q2 2021.In the first six months of the year, Malibu sales increased about 65 percent to 2,007 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| MALIBU | +146.53% | 1,134 | 460 | +65.32% | 2,007 | 1,214 |
Chevrolet Malibu Sales - Q2 2022 - South Korea
In South Korea, Chevrolet Malibu deliveries totaled 438 units in Q2 2022, a decrease of about 48 percent compared to 837 units sold in Q2 2021.In the first six months of the year, Malibu sales decreased about 50 percent to 854 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| MALIBU | -47.67% | 438 | 837 | -50.46% | 854 | 1,724 |
Competitive Sales Comparison (USA)
Chevy Malibu sales put the Bow Tie brand’s only remaining sedan in fourth place in its segment during Q2 2022, where it was since the preceding quarter, while climbing several spots year-over-year (vs. Q2 2021). The Toyota Camry took first place with a 25 percent drop in sales to 74,420 units while the Nissan Altima took second with a 35 percent increase to 40,315 units. The Honda Accord placed third with a 44 percent decline to 38,383 units, and the Malibu earned fourth with an eye-watering 563 percent leap to 32,487 units.
The Kia K5 placed fifth with a 43 percent drop to 17,490 units, while the Hyundai Sonata followed in sixth with a 65 percent slide to 11,851 units. The Subaru Legacy placed seventh with a 17 decrease to 5,464 units. The rest of the midsize mainstream sedan segment combined accounted for a mere 72 deliveries. These include discontinued models including the discontinued Mazda Mazda6 and Chrysler 200.
Sales Numbers - Midsize Mainstream Sedans - Q2 2022 - United States
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA CAMRY | -25.22% | 74,420 | 99,520 | 34% | 35% | -23.50% | 135,925 | 177,671 |
| NISSAN ALTIMA | +34.77% | 40,315 | 29,913 | 18% | 10% | +26.93% | 78,610 | 61,930 |
| HONDA ACCORD | -43.65% | 38,383 | 68,116 | 17% | 24% | -29.89% | 80,422 | 114,707 |
| CHEVROLET MALIBU | +563.14% | 32,487 | 4,899 | 15% | 2% | +82.43% | 58,169 | 31,886 |
| KIA K5 | -43.08% | 17,490 | 30,726 | 8% | 11% | -30.90% | 35,312 | 51,104 |
| HYUNDAI SONATA | -64.77% | 11,851 | 33,641 | 5% | 12% | -63.85% | 19,595 | 54,198 |
| SUBARU LEGACY | -17.41% | 5,464 | 6,616 | 2% | 2% | -4.54% | 12,335 | 12,921 |
| VOLKSWAGEN PASSAT | -99.08% | 63 | 6,832 | 0% | 2% | -78.82% | 2,408 | 11,367 |
| MAZDA MAZDA6 | -99.84% | 9 | 5,741 | 0% | 2% | -96.67% | 334 | 10,026 |
| CHRYSLER 200 | -100.00% | 0 | 2 | 0% | 0% | -33.33% | 2 | 3 |
| TOTAL | -22.91% | 220,482 | 286,006 | -19.53% | 423,112 | 525,813 |
From a segment share standpoint, the Malibu held a segment share of 15 percent, up from just two percent year-over-year, resulting in a healthy, segment-leading jump of 13 percentage points. The Camry held a 34 percent segment share, down one percentage point while the Altima held an 18 percent share, up eight percentage points. The Accord held a close 17 percent share, down seven percentage points, while the rest of the pack each posted a single-digit share.
It’s worth noting that the two entries fielded by the Hyundai and Kia conglomerate – the Sonata and K5, respectively – accounted for a cumulative 29,341 deliveries, good for a 13 percent segment share. That still keeps the Malibu in fourth place, well over 3K units in the lead compared to the next place finisher.
Sales Numbers - Hyundai and Kia Midsize Sedans - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| HYUNDAI SONATA | -64.77% | 11,851 | 33,641 | 40% | 52% | -63.85% | 19,595 | 54,198 |
| KIA K5 | -43.08% | 17,490 | 30,726 | 60% | 48% | -30.90% | 35,312 | 51,104 |
| TOTAL | -54.42% | 29,341 | 64,367 | -47.86% | 54,907 | 105,302 |
The midsize mainstream sedan segment contracted 23 percent to 220,482 units during Q2 2022, meaning Malibu sales drastically outperformed the segment average.
The GM Authority Take
The Chevy Malibu sales performance during second quarter of 2022 rocketed 563 percent to 32,487 deliveries and 15 percent share. And these numbers also represent improvements over the preceding quarter, during which the Bow Tie’s only remaining sedan saw 25,682 deliveries for a 13 percent segment share in spite of a five percent reduction in sales volume.
All this is in spite of limited Malibu inventory at the dealer level, with just eight days’ worth of supply available as of the first week of March 2022 and in early May, as GM Authority exclusively reported. As a reminder, a 60-day supply is considered ideal. In answer to those constraints GM accepted more new sold orders of the Chevy Malibu in May as the automaker worked to get more units to dealers.
Extremely limited inventory is the result of Malibu production being idled for the better part of the 2021 calendar year at the GM Fairfax Assembly plant in Kansas City thanks to the ongoing global semiconductor microchip shortage. Beginning in February 2021, no new units of the midsize sedan rolled off the assembly line until production resumed in early November. Additionally Malibu was among the vehicles that were impacted the most by semiconductor supply issues, with over 100K units cut from production as a result of the nine-month-long lull assembly.
To address this, GM recently announced that it will have its own family of microchips locked in by 2025, a move that is expected to offset future chip-related production delays.
Additionally, production of the 2022 Chevy Malibu commenced on December 10th. The 2022 model year brings about a few minor changes and updates, representing the seventh model year of the nameplate’s ninth generation. Production of the 2023 Chevy Malibu, meanwhile, is slated to kick off on September 7th, 2022.
2024 Chevrolet Blazer EV RS
The Malibu is currently the only Chevy sedan offered in the U.S., as the Bow Tie brand has already discontinued its other sedans, including the Impala, Cruze, and Sonic. Additionally, the subcompact Spark hatchback will be dropped after the 2022 model year. The Malibu itself is expected to hit the chopping block around 2024, continuing GM’s shift toward better-selling trucks, crossovers, and SUVs, along with a heavy focus on EVs.
Fortunately for GM, Chevy sedan owners are moving into crossovers and are not being lost to rivals that still offer sedans. Additionally, the Bow Tie brand is answering the crossover call even with all-electric models, including the upcoming 2024 Chevy Blazer EV and future 2024 Chevy Equinox EV.
Yet, in spite of production disruptions hamstringing Malibu supply, buyers have continued to choose the Bow Tie brand’s only available sedan, even as rivals regularly introduce refreshed and/or all-new models. Competing automakers still move plenty of sedans, and Chevy continues to offer an answer that sells as fast as GM can make it.
Subscribe to GM Authority for more Chevy Malibu news, Chevy news, and around-the-clock GM news coverage.
About The Numbers
- All percent change figures compared to Chevy Malibu sales in Q2 2021, except if noted
- In the United States, there were 77 selling days for Q2 2022 and 77 selling days for Q2 2021
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q2 2022 sales reports:
- GM Q2 2022 sales U.S.A.
- Chevrolet sales Q2 2022 U.S.A.
- Cadillac sales Q2 2022 U.S.A.
- Buick sales Q2 2022 U.S.A.
- GMC sales Q2 2022 U.S.A.
- GM Canada sales Q2 2022
- Chevrolet Canada sales Q2 2022
- Cadillac Canada sales Q2 2022
- Buick Canada sales Q2 2022
- GMC Canada sales Q2 2022
- GM Mexico sales Q2 2022
- GM Mexico sales April 2022
- Chevrolet Mexico April 2022 sales
- Buick Mexico April 2022 sales
- GMC Mexico April 2022 sales
- Cadillac Mexico April 2022 sales
- GM Mexico sales May 2022 sales
- Chevrolet Mexico May 2022 sales
- Buick Mexico May 2022 sales
- GMC Mexico May 2022 sales
- Cadillac Mexico May 2022 sales
- GM Mexico sales June 2022
- Chevrolet Mexico June 2022 sales
- Buick Mexico June 2022 sales
- GMC Mexico June 2022 sales
- Cadillac Mexico June 2022 sales
- GM Mexico sales April 2022
- GM China sales Q2 2022
- Chevrolet China Q2 2022 sales
- Buick China Q2 2022 sales
- Cadillac China Q2 2022 sales
- GM Brazil sales Q2 2022
- GM Argentina sales Q2 2022
- GM Chile sales Q2 2022
- GM Colombia sales Q2 2022
- Chevrolet Colombia April 2022 sales
- Chevrolet Colombia May 2022 sales
- Chevrolet Colombia June 2022 sales
- GM South Korea sales Q2 2022
- GM South Korea April 2022 sales
- Chevrolet South Korea April 2022 sales
- Cadillac South Korea April 2022 sales
- GM South Korea May 2022 sales
- Chevrolet South Korea May 2022 sales
- Cadillac South Korea May 2022 sales
- GM South Korea June 2022 sales
- Chevrolet South Korea June 2022 sales
- Cadillac South Korea June 2022 sales
- GM South Korea April 2022 sales
- GM Russia sales Q2 2022
- GM Russia sales April 2022
- GM Russia sales May 2022
- GM Russia sales June 2022
- GM Q2 2022 sales U.S.A.
Malibu News
-
Chevy Malibu Driver Runs From Police By Driving 120 MPH In Wrong Lane: Video
Taken out with a PIT maneuver.
- Sweepstakes Of The Month: Win a Corvette Z06 and 2024 Silverado. Details here.
Sponsored Links
I have rented a few Malibus in the last year. They are a very well made old car. Plenty of interior room, trunk room, and very good get up and go. If people would look at them before buying a Camry, Accord, or Hyundai, they might change their minds.
I agree and I have has and still drive a Malibu. The only thing I can say about the Malibu that I have is poor design on gear shift, and keep getting a message saying need to shift in park. It is a faulty Spring and I know there is a class action law suit on it but all the car dealers want to do is replace the whole assembly and it can run $800. This has been going on awhile and it is a 2017 Malibu with about 60,000 miles on it. A little over that. I will not buy anther GM car, the Hyundi and Kia will stand behind their products. They want to force you to buy what they want you to sell, which is the outrageously over priced trucks and SUV. I have driven GM most of my life.
E R P: The problem with what you said is that it’s making the assumption that the other brands will stand behind the product differently than GM. I’ve worked at dealerships that sell GM, Honda, Chrysler products and now Volvo and Mazda. In my professional experience, the worst brand for not standing behind the product was Honda. They were (or maybe still are) experts in finding a reason why they wouldn’t cover something and they were horrible to deal with. GM has always been much better. Chrysler corp was the best I worked with and Volvo does well. Mazda is ok, but not as good as GM.
On a personal level, I’ve owned many GM vehicles. Numerous Chrysler products. Several Ford/Lincoln products. Exactly two Kia’s and one VW (all brand new cars). Of the many, my personal experience was the best with Chrysler the same as my professional experience. Then GM. The absolute worst? VW!! Kia wasn’t much better and I ended up getting rid of them both in less than a year due to issues that they could not or would not fix. I’ve never had that problem with any GM product.
So one little issue and you whine and go run to another brand? The sense of entitlement with people these days is hilarious. Go ahead, gonna let you know the grass isn’t always greener. Vehicles are getting far more complicated with more issues. Stuff happens, fix it and move on. It isn’t always a neglect or design flaw, sometimes things happen as Vehicles get older. My AC went out, we’ve only bought GM vehicles. Did I whine on the internet and leave? No, I fixed it and moved on because stuff happens. My next vehicle will be a GM because I’ve seen what other manufacturers have issues with and GM’S have always treated me well and they are above average in reliability.
I very much like the Malibu, and believe e it would be a Huge mistake of GM to Axe the model.Yes they would probably sell less than crossovers, but t is a great sedan. A model which is quickly going extinct. It very well may be on my buying list, but Not if it will be discontinued. Ford made a similar mistake. If you notice the Asian car makers are Not killing theirs off
It’s the best looking Malibu in the last few generations. It will be missed.
You see in the numbers why most of the mfgs are cutting these cars.
The mid sized sedans sold in great numbers, 300k to 400k we’re common. In 1970 they sold 62,000 SS models alone as a limited edition now today they out sell many sedans alone.
My hope is with the new EV platform they can do more Niche models and bring back a right sized coupe and sedan and do as the Blazer and offer FWD, RWD and AWD.
Keep in mind no CAFE they could get back to a Chevelle sized car again.
Until the chip shortage is resolved, sales figures and comparisons are meaningless
Lmme guess cars are making a comeback now cause everyone is getting tired of the suv craze
I sure hope so
This is good news that unfortunately will not change the plans to kill it off soon. So sad.
I have a 2021 and with 5,000 miles on it I continue to be impressed with this car. It’s solid. It’s quiet. It has a very pleasant ride. I get fantastic MPG’s. It has enough power for what is needed with the nice balance of power and MPG. It’s attractive and roomy. Interior materials are as good or better than anything else in this segment. This car deserves to live on.
Said it before and will again. GM needs to get smart on this and keep the Malibu around while giving Buick it’s own version of the car. I’d go as far as to say that they would be smart to give Cadillac a version as well with the caveat of the three models being distinctly of that brand. Give them distinct sheet metal, features and style. Doing this (at lease with Buick) would give the brands a sedan they desperately need while allowing the plant/line to stay more busy pumping out product. The end benefit of this would give GM sedans on the ground for when the fad changes back towards cars from SUV’s. It will happen at some point. Adding Cadillac into that mix would give a more traditional Cadillac buyer something to buy without being forced into a truck-based vehicle or a more performance oriented car.
People asked for a quality AWD car and Buick gave them several. People asked for a wagon with AWD and the delivered.
Yet no one bought them
Talk is cheap but overall sales are reality.
The CUV thing was not a fad. It was people just trying to cope with smaller cars that still could haul a load with out unboxing or borrowing a truck.
My Malibu is great for people but cargo not so much.
C8.R: I’m sure people would have argued back in 1993 that the mini-van was not a fad. I’m sure people back in 1977 would have disagreed that the coupe was a fad. I’ll bet that those same people would have put their life on the line that the mini van and coupes would be selling like crazy forever. And yet, they would all have been wrong. The SUV and CUV sales will not continue, just like the mini van’s didn’t continue. Will they be around forever? Yes. And even though the SUV/CUV’s have gotten better in many way and the MPG’s have improved, so too has the sedan.
It will swing back around and the brands/companies that didn’t have the foresight to keep sedans in the mix will be sucking in the dust of those who did keep them. I’m talking to you Ford! And if GM is smart, they will not kill off the Malibu and would instead expand that line to Buick and maybe Cadillac.
This car looks so good in Premier trim. Its too bad that by the time GM gets the chip dilemna sorted out, the Malibu wont be built anymore.
Look at the numbers for this year already. With little to none produced last year those customers went to Honda and Toyota, they didn’t stay with GM. The Malibu may not be great but when you give up a certain market, you’re literally pushing those customers away. This happened when they stopped small pick-ups(yes they brought them back but at what cost, good luck taking those customers back from Toyota), minivans, and now sedans. Ford and GM need to stop sending their customers away. Even in smallish numbers a sale is a sale.
American manufacturers still don’t understand the value of a brand. Camry, Accord have been around for decades creating loyalty among buyers. How can Americans manufacturers (that finally have competitive products) expect to have loyal customers when they keep changing their lineup according to short term strategies? Learn from the Japanese.