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Chevy Blazer Sales Place Mid-Segment During Q2 2022

Chevy Blazer sales decreased in the United States, Canada and Mexico during the second quarter of 2022.

Chevrolet Blazer Sales - Q2 2022 - United States

In the United States, Chevrolet Blazer deliveries totaled 14,296 units in Q2 2022, a decrease of about 31 percent compared to 20,590 units sold in Q2 2021.

In the first six months of the year, Blazer sales decreased about 17 percent to 33,104 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BLAZER -30.57% 14,296 20,590 -16.94% 33,104 39,855

Chevrolet Blazer Sales - Q2 2022 - Canada

In Canada, Chevrolet Blazer deliveries totaled 966 units in Q2 2022, a decrease of about 2 percent compared to 989 units sold in Q2 2021.

In the first six months of the year, Blazer sales decreased about 14 percent to 1,705 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BLAZER -2.33% 966 989 -14.28% 1,705 1,989

Chevrolet Blazer Sales - Q2 2022 - Mexico

In Mexico, Chevrolet Blazer deliveries totaled 240 units in Q2 2022, a decrease of about 18 percent compared to 292 units sold in Q2 2021.

In the first six months of the year, Blazer sales decreased about 25 percent to 435 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BLAZER -17.81% 240 292 -24.74% 435 578

Chevrolet Blazer Sales - Q2 2022 - Colombia

In Colombia, Chevrolet Blazer deliveries totaled 188 units in Q2 2022.

In the first six months of the year, Blazer sales totaled 212 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BLAZER * 188 * * 212 0

Competitive Sales Comparison (USA)

In a crowded midsize and full-size mainstream crossover segment comprised of 21 entries, Chevy Blazer sales placed mid-pack during the second quarter of 2022. The Ford Explorer (see running Ford Explorer sales) placed first with a 14 percent increase to 60,181 sales, unseating the Jeep Grand Cherokee, which saw sales grow 12 percent to 59,252 units. It’s worth noting that the Grand Cherokee range is now comprised of a three-row model, which rivals the Chevy Traverse, and a two-row model that compete with the Chevy Blazer. Third place went to the Toyota Highlander, which was down 36 percent to 51,377 units. The Hyundai Santa Fe was fourth, down six percent to 32,313 units, while the Ford Edge (see running Ford Edge sales) took fifth with a 46 percent increase to 25,041 units.

The Kia Telluride placed sixth with a 5 percent uptick to 24,817 units, while the Hyundai Palisade placed seventh with a 1.43 percent growth to 22,612 units. The Honda Pilot followed in eighth, Kia Sorento placed ninth, and the Chevy Blazer’s corporate cousin, the aforementioned Chevy Traverse (see running Chevy Traverse sales), slipped to tenth with a 54 percent drop to 20,842 units. Another GM entry, the GMC Acadia, placed 11th, followed by the Nissan Pathfinder in 12th and the Chevy Blazer in 13th. Incidentally, the Blazer, Traverse, and Acadia all ride on different versions of the same GM C1 platform.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD EXPLORER +13.56% 60,181 52,997 13% 9% -12.96% 102,917 118,241
JEEP GRAND CHEROKEE +12.38% 59,252 52,726 13% 9% +24.50% 134,369 107,924
TOYOTA HIGHLANDER -36.22% 51,377 80,549 11% 14% -18.68% 117,403 144,380
HYUNDAI SANTA FE -6.45% 32,313 34,540 7% 6% -8.26% 57,895 63,110
VOLKSWAGEN ATLAS -34.79% 25,678 39,377 5% 7% -42.18% 40,412 69,897
FORD EDGE +45.54% 25,041 17,205 5% 3% +30.74% 51,453 39,355
KIA TELLURIDE +5.23% 24,817 23,584 5% 4% +3.20% 46,893 45,438
HYUNDAI PALISADE +1.43% 22,612 22,294 5% 4% +0.31% 43,637 43,501
HONDA PILOT -50.24% 22,446 45,109 5% 8% -39.35% 46,435 76,560
KIA SORENTO -26.12% 21,122 28,589 4% 5% -19.18% 39,045 48,313
CHEVROLET TRAVERSE -54.09% 20,842 45,394 4% 8% -46.90% 44,306 83,431
GMC ACADIA -41.64% 15,330 26,266 3% 4% -46.64% 24,666 46,222
NISSAN PATHFINDER +229.31% 15,303 4,647 3% 1% +79.15% 24,278 13,552
CHEVROLET BLAZER -30.57% 14,296 20,590 3% 3% -16.94% 33,104 39,855
SUBARU ASCENT -10.09% 12,498 13,900 3% 2% +9.02% 30,931 28,373
MITSUBISHI OUTLANDER +55.85% 10,238 6,569 2% 1% +118.30% 23,303 10,675
HONDA PASSPORT -36.17% 9,628 15,084 2% 3% -24.69% 20,102 26,694
TOYOTA VENZA -64.75% 7,830 22,211 2% 4% -47.91% 18,666 35,834
NISSAN MURANO -52.27% 7,396 15,496 2% 3% -37.83% 16,799 27,019
DODGE DURANGO -65.89% 6,090 17,855 1% 3% -46.79% 20,439 38,415
MAZDA CX-9 -47.45% 5,717 10,879 1% 2% -20.16% 16,180 20,265
TOTAL -21.12% 470,007 595,861 -15.42% 953,233 1,127,054

From a segment share standpoint, the Chevy Blazer accounted for a three percent segment share, flat year-over-year. The Explorer and Grand Cherokee each earned a segment-leading 13 percent share, up four percentage points each. The Highlander accounted for an 11 percent share, down three percentage points, while the Santa Fe held seven percent, down one percentage point. The Edge saw its share at five percent up two percentage points year-over-year.

Combining all three of GM’s offerings in the segment – the Blazer, the Traverse, and the GMC Acadia – gives the automaker a total of 50,468 units sold. This slots The General right below the Highlander for a fourth place finish.

Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET TRAVERSE -54.09% 20,842 45,394 41% 49% -46.90% 44,306 83,431
CHEVROLET BLAZER -30.57% 14,296 20,590 28% 22% -16.94% 33,104 39,855
GMC ACADIA -41.64% 15,330 26,266 30% 28% -46.64% 24,666 46,222
TOTAL -45.29% 50,468 92,250 -39.78% 102,076 169,508

The midsize and full-size mainstream crossover segment, which encompasses crossovers with a starting price in the vicinity of $30,000 with both two and three rows, contracted 21 percent to 470,007 units during Q2 2022, meaning Blazer sales underperformed the segment average.

Sales Numbers - Two-Row Midsize Mainstream Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
HYUNDAI SANTA FE -6.45% 32,313 34,540 33% 28% -8.26% 57,895 63,110
FORD EDGE +45.54% 25,041 17,205 26% 14% +30.74% 51,453 39,355
CHEVROLET BLAZER -30.57% 14,296 20,590 15% 16% -16.94% 33,104 39,855
TOYOTA VENZA -64.75% 7,830 22,211 8% 18% -47.91% 18,666 35,834
HONDA PASSPORT -36.17% 9,628 15,084 10% 12% -24.69% 20,102 26,694
NISSAN MURANO -52.27% 7,396 15,496 8% 12% -37.83% 16,799 27,019
TOTAL -22.87% 96,504 125,126 -14.60% 198,019 231,867

Weeding out all but two-row crossovers narrows the segment to just six entries. The Blazer places third in this more narrow segment, accounting for a 15 percent segment share, down one percentage point. The Santa Fe led the pack with a 33 percent segment share, up five percentage points, followed by the Edge with a 26 percent segment share, up 12 percentage points.

As previously stated, the Grand Cherokee is now made up of a two-row as well as a three-row model, and would typically be included in the two-row segment. However, Jeep’s parent company, Stellantis, does not break out sales figures for both body style variants, so we have excluded it from this comparison.

The two-row mid-size mainstream crossover segment contracted 23 percent to 96,504 units, meaning that Chevy Blazer sales also underperformed this more focused segment average.

The GM Authority Take

It’s become the norm for vehicles to be negatively affected by ongoing supplier shortages across the industry, and Chevy Blazer sales certainly fell victim to this circumstance in Q2 2022. The Bow Tie’s midsize crossover is no stranger to constrained production at the GM Ramos Arizpe plant, resulting in low supply at the dealer level. In fact, supply of the Blazer was only at nine days across the Bow Tie’s dealer network as of the beginning of March. This is mostly the result of GM prioritizing production of more profitable vehicles such as full-size trucks and SUVs in light of the global shortage of microchips and other parts.

The long and short of the Q2 2022 Blazer sales results is this: there just aren’t enough units of the Blazer on dealer lots to satisfy true demand, resulting in the mediocre sales figures posted during the quarter. Moreover, sales will only ramp up once production – and ensuing dealer stock – allows.

Looking ahead, the 2023 Blazer will bring a midcycle refresh headlined by revised front and rear fascias, a larger center infotainment screen, plus a new interior colorway. However, Chevrolet was forced to postpone the start of 2023 Chevy Blazer production by three weeks. Initially, assembly was scheduled to begin on July 11th, but it will now begin on August 1st.

Upcoming Chevy Blazer EV SS.

Upcoming Chevy Blazer EV SS

Further on the horizon will be the 2024 Chevy Blazer EV, complete with a high-performance Blazer EV SS model. We’ve spied several prototypes undergoing testing in recent months, and the vehicle will be fully revealed on July 18th.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Ok, nice vehicle bug just another tiresome crossover like all the rest. Let’s see a sporty Malibu!

    Reply
    1. Hey. Such mediocrity doesn’t come easy. A middling result like this shouldn’t be dismissed as merely average.
      Rest assured, the soon to be unveiled, and likely milquetoast EV Blazer will not even burn your house down at night while you’re sleeping.

      Reply
      1. No EV’s for me ICE’s forever!

        Reply
  2. This vehicle was a dud from the start, reuse of the Blazer name on a not very capable raised roof station wagon was the first thing, made in mexico is the second, underwhelming drivetrain, and the missed opportunity to place the last gen plug in hybrid setup from the Volt or even the small diesel 1.5 diesel from the terrain means nothing to write about in these things. The only thing that possibly propped them up at all is the loss of the Impala and other midsize cars available and brand loyalty . The latter being the reason why more and more the brand is being abandoned.

    Reply
    1. I agree, just another boring crossover wedged in between the Equinox and the Traverse, why? What 1.5 diesel are you talking about?

      Reply
      1. GM could put a 2.0 Diesel in the Blazer & have a crossover with decent towing & 40 mpg+ on the highway. But they aren’t smart enough to do that.

        Reply
        1. They could also start selling hybrids.

          Reply
          1. Yes, could go for a hybrid

            Reply
  3. I have owned my Blazer RS from order and have had no issues or problems, just compliments. Perfect sporty car for seniors.

    Reply
    1. You think the Blazer is sporty?
      Ha!
      Then again, you admit to being a senior, so maybe you think there is something sporty about it.

      Reply
  4. I agree Steve….we own a 20 Premier and love it….lots of compliments ….awesome SUV. However, the wheels on the RS you have shown in this writing on the 23’s suck…sorry….black gloss would have gotten my attention.

    Reply

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