The 2023 Cadillac Lyriq is a very important vehicle for Cadillac, ushering in a new all-electric era as Caddy’s very first production EV. Unsurprisingly, the Cadillac Lyriq is replete with interesting little details that reflect this unique positioning, including a Cadillac brand logo on the vehicle’s windows.
GM Authority Executive Editor Alex Luft recently spent some wheel time with the new 2023 Cadillac Lyriq, giving us his driving impressions as well as an in-depth interior tour of the interior (see video below). Among the noteworthy details are small Cadillac logos and script located in the the vehicle’s windows.
These include a small Cadillac Crest located in the corners of the windows, presented via a black outline and transparent inner bits. The logo is complemented by wordage that provides details about the glass, with the words using the latest Cadillac-style font.
Cadillac logo and script on glass of a 2023 Cadillac Lyriq. The Lyriq is the only GM vehicle and Cadillac vehicle to have this logo instead of the GM logo.
This detail is particularly noteworthy for a few different reasons. Typically, GM vehicles incorporate a GM logo in the glass, rather than the specific brand logo – as per the photo below. That makes the Lyriq crossover the only Cadillac vehicle to have Cadillac logos in the glass. What’s more, the 2023 Cadillac Lyriq is currently the only GM vehicle in general to incorporate a specific brand logo (as opposed to a GM logo) in the window.
GM logo on glass of a 2022 GMC Sierra Denali Ultimate. All current GM logos except for the Lyriq have this logo instead of the brand logo.
Luxury, as they say, is all about the smallest details, and that extends to things like logos. Even though this logo may be quite small, it reminds the passenger and driver that they are, in fact, driving or riding in a Cadillac. Meanwhile, the fact that the Lyriq is the only model to have the Cadillac Crest, instead of the GM logo, on its glass is actually quite a big deal disguised as a small detail.
As a reminder, the 2023 Cadillac Lyriq produces 340 horsepower and 325 pound-feet of torque via a single rear-mounted electric motor, while the upcoming Lyriq Luxury AWD will bump combined output to more than 500 pound-feet of torque. Under the skin is the GM BEV3 platform, while production takes place at the GM Spring Hill plant in Tennessee.
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Comments
Nice.
I think I got my CT5 just at the right time. Before Cadillac brings out their electric vehicles at triple the prices or better. Me thinks this will be my last Cadillac. And not due to my age either.
I am not sure what you mean by triple the price. The Lyriq is priced similarly to the CT5’s more loaded versions. (The Lyriq has a ton of standard features). The Lyriq has been getting mostly rave reviews from the admittedly short test drive reviews so far.
Ahhhh, But will the new “badging” help get chips for all the new vehicles sitting in fields becoming mouse hotels waiting for parts? If not, really, I could not give a sh!t… (woke up in a bad mood)
When customers order their new vehicle at the start of a model year and the manufacturer rolls the production of that vehicle into the following model year, logos on cars is the least of their worries.
Yeah obviously a Slow News Week at GM Authority.
I wish when Luft had the car he would have momentarily taken off the ‘hood under the hood’ to see how they laid things out (as an example – the one area where the BOLt EUV is worse than the EV (Most of the time its better), is in the under hood layout – as a for instance using jumper cables.
And I suspect I know what the caddy charging cord looks like since I have the exact same unwanted thing in my EUV, but it would be nice to see what’s under the hatch anyway.
And going from a colorful badge to a “Poor Man’s Monochrome” (Black and White) badging is rather indicative of Cadillac’s Website:
Black and White, with essentially no information, and amateurishly presented.
I hope the car is worth what I paid for it, in spite of all the times GM has shot itself in the foot here with the car.
The Redline reviewer pulled the inner lid off the non-frunk at the 20 minute mark of his long, somewhat annoying review, if you want to see inside. The title of his youtube is The 2023 Cadillac Lyriq Is A Futuristic All-Electric Next Gen Luxury SUV.
Ralph L.
Thanks for finding that tid-bit of information – I watched the whole Redline video – and the other interesting thing is that the 11 kw charger standard in the Chinese and ‘DEBUT’ versions which were MSRP $60,000 versus the LUXURY version the vast majority of us Early LYRIQ adopters finally ordered are $3,000 more, which include the 19 kw charger as standard in the 2wd model IS THE REASON WHY Chinese LYRIQs have a FRUNK and AMERICAN models *DO NOT* since the second (to me useless) charger module takes up all the space…
So – not only is the car more expensive than it used to be, it also has totally unneeded crap preventing an otherwise somewhat useful FRUNK.
(In the video – looks like this 11 kw model has mostly Heat Pump Hosing).
It will be interesting to see how many people actually desire the 19 kw facility. As a for instance. Tesla used to have similiar with the Roadster and Models S, and X until they finally standardized on 11 kw as a defacto industry standard..
It is also interesting to note that the charger in a Toyota RAV4 PRIME is a mere 3.3 kw, and you have to spend almost $10,000 in options packages in the States to get a whoppingly huge 6.6 kw (which frankly is all I, and the vast majority of other people want or need).
I love the complaints about something so small lol. It’s a cool subtle touch, I like it.
You said incorporate logo twice in the 4th paragraph – did you mean to talk about font in one of those?