The Nissan Titan received a slight refresh for the 2020 model year, including a revised powertrain lineup, updated exterior styling and a mildly overhauled cabin. This will likely be the full-size truck’s final update, with the Japanese automaker reportedly set to axe the Titan from its lineup in the near future.
A source familiar with Nissan USA’s plans told Automotive News there is “no plan engineering is working on for replacing” the Titan at this time and that the nameplate is “dead.” The person also told AN the company is mulling over whether to pull the plug at the end of the 2024 or 2025 model year.
Nissan spokesman Brian Brockman told AN the Titan will remain in the automaker’s lineup “for the 2022 model year and beyond” and added that the nameplate is an “important part of Nissan’s showroom.”
Full-Size Pickup Truck Sales - Q1 2022 - USA
|MODEL||Q1 22 / Q1 21||Q1 22||Q1 21||Q1 22 SHARE||Q1 21 SHARE|
|RAM RAM PICKUP||-14.59%||127,116||148,836||27%||26%|
The Nissan Titan recorded sales of just 6,415 units in the first quarter of this year, giving it roughly 1.4 percent market share in the full-size truck segment. The segment leader for the quarter, the Ford F-Series, had sales of 140,701 units.
Nissan dropped the Titan from its Canadian lineup after the 2020 model year, citing low sales and demand. A statement issued by the automaker’s Canadian arm at the time indicated it would focus resources on the launch of the redesigned Frontier mid-size truck, which went on sale for the 2022 model year.
While the Titan was never a major player in the full-size truck segment in North America, its departure nonetheless leaves one less rival for the Chevy Silverado 1500 and GMC Sierra 1500. The strength of the Big Three’s truck lines is exactly what left Nissan unable to compete, in fact, as it was incapable to direct enough resources to refresh the Titan at the same rate as the Ford F-Series or Silverado, for example.