The Nissan Titan received a slight refresh for the 2020 model year, including a revised powertrain lineup, updated exterior styling and a mildly overhauled cabin. This will likely be the full-size truck’s final update, with the Japanese automaker reportedly set to axe the Titan from its lineup in the near future.
A source familiar with Nissan USA’s plans told Automotive News there is “no plan engineering is working on for replacing” the Titan at this time and that the nameplate is “dead.” The person also told AN the company is mulling over whether to pull the plug at the end of the 2024 or 2025 model year.
Nissan spokesman Brian Brockman told AN the Titan will remain in the automaker’s lineup “for the 2022 model year and beyond” and added that the nameplate is an “important part of Nissan’s showroom.”
Full-Size Pickup Truck Sales - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -31.08% | 140,447 | 203,797 | 30% | 36% |
| RAM RAM PICKUP | -14.59% | 127,116 | 148,836 | 27% | 26% |
| CHEVROLET SILVERADO | -4.33% | 121,107 | 126,591 | 26% | 22% |
| GMC SIERRA | -10.01% | 56,617 | 62,917 | 12% | 11% |
| TOYOTA TUNDRA | +18.34% | 22,643 | 19,134 | 5% | 3% |
| NISSAN TITAN | -14.04% | 6,415 | 7,463 | 1% | 1% |
| TOTAL | -16.60% | 474,345 | 568,738 |
The Nissan Titan recorded sales of just 6,415 units in the first quarter of this year, giving it roughly 1.4 percent market share in the full-size truck segment. The segment leader for the quarter, the Ford F-Series, had sales of 140,701 units.
Nissan dropped the Titan from its Canadian lineup after the 2020 model year, citing low sales and demand. A statement issued by the automaker’s Canadian arm at the time indicated it would focus resources on the launch of the redesigned Frontier mid-size truck, which went on sale for the 2022 model year.
While the Titan was never a major player in the full-size truck segment in North America, its departure nonetheless leaves one less rival for the Chevy Silverado 1500 and GMC Sierra 1500. The strength of the Big Three’s truck lines is exactly what left Nissan unable to compete, in fact, as it was incapable to direct enough resources to refresh the Titan at the same rate as the Ford F-Series or Silverado, for example.
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Comments
Not sad to see it go, but why on earth a V6 wasn’t offer is anyone’s guess.
I think Nissan should’ve kept selling the Nissan Titans that had the Cummins.
They didn’t get much better fuel mileage than the gas engines and they were expensive.
They also had severe reliability issues at introduction which were well documented in the automotive press.
A huge issue with Japanese brands trying to sell fleet/work vehicles is their insistence of not putting parts in distribution. Any OE part, as common as oil filter, you have to go to the dealer and overpay. It makes a big difference in cost of ownership. GM is the complete opposite, even specialized parts like ECUs can be had in auto parts stores and online retailers.
Look at it, it has that typical goofy Asian styling with awkard angles and weird curves that mean nothing and do nothing. The GM twins and F150 look rugged and sporty and classy all at the same time. The Ram too, though the 5th gen is definitely leaning into softer lines as well.
Not to mention it’s outdated for most of its life and has pretty bad MPG. Wouldn’t catch me dead in the Titan.
Likely won’t be missed either.
The F150 has suffered with higher cost since they went Aluminum. Material costs went up hand hurt profits. Now they had to raise prices.
GM then Ram are doing mixed material to lose weight and keep costs down.
A lot of people here give GM flak about investing in sedans just to see interest plummet, yet forget ford make their trucks all aluminum just for aluminum prices to skyrocket 2 years later. It doesn’t help that fords ecoboost engines are complex engines and cost more than both Smallblocks and Hemis. Price sells cars period.
The biggest problem with the Titan was there were hardly any trucks at the dealers well before the Covid lock down. The wife is on her second Murano and it is a dream vehicle. Smooth ride, good response, zero issues, fit and finish near perfect. Each time I went to the Nissan dealer for oil changes, I looked for Titans. One time they had two, top trim level with black interiors and dark exterior paint over a three year period. Black is not fun in Florida. Last Sept I traded in my Silverado and didn’t even think of going to the Nissan because there be no inventory. Amazing Ram had about thirty 1500’s and a dozen 2500’s.
If it’s got a CVT you better get rid of it before 70,000 miles. Nissan knows they have the worst CVT but executives have the attitude as along as it makes it through the warranty period they don’t care. That’s from two engineers talking at a softball game in TN where they build them. CVTs cant be rebuilt they are throw away, $5000-$6000 to replace.
Nissans problem is trucks are to expensive and they don’t ever upgrade. I looked at tons of them and dealers would just laugh at me, so I went and bought a F150. No way was I paying $47,000 for a Titan S model. I bought the f150 for $48,000 that was a step up with way more options
Ford has a cost problem. I’ve been comparing both half ton full size trucks and mid-size trucks. Using the build feature on Ford and GM’s websites, the Ford F150 and Ranger are always significantly higher than the comparable GM trucks when comparably equipped. And its not by an insignificant amount. Hard to understand how Ford thinks they can compete when their competition is selling for thousands less.
Looks to me like Ram has been eating Chevrolets lunch for a while and the new Tundra is a hit.
Nissan should have put the warrior concept into production. They would have moved quite a few more trucks. That was a really good looking truck. If they made the current Titan look like the new Frontier; it would also increase sales. I don’t get the design language of the current Titan, IMO it is just an ugly truck.
The Titan is actually a pretty decent truck but just suffered from Nissan not understanding the full size truck market and instead of figuring it out just leaving it as the red headed step child. They didn’t understand that US full size trucks are inflated by 10% for fleet sales which is usually adjusted by the manufacturer with incentives. Had they not done any fleet discount and cut their prices by 10% they could have made some moves in the market. Then the market was moving to more fuel efficient vehicles and the Titan lagged behind. It’s a shame because Nissan has such a great fit and finish.