Late last year, GM Authority exclusively reported that General Motors would launch the GMC brand for the first time in South Korea. Now, GMC has just started its marketing strategy before its imminent launch in the Asian region.
On June 15th, GMC formally started its marketing efforts in South Korea by opening its official Instagram account @gmckorea, promoting its long and rich 120-year heritage as a specialized truck and SUVs brand. The manufacturer plans to start sales in South Korea in the second half of this year.
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South Korea will become the third global market where GMC vehicles are sold after North America and the Middle East. With this start of operations, GM Korea will expand its current offer in the local market to three brands: Chevrolet, Cadillac, and GMC.
GMC began active communication with South Korean customers on Instagram by presenting its logo, some details about the brand’s history, and silhouette images of the refreshed 2022 GMC Sierra 1500, which will be its first product in that market.
Founded in 1902, GMC has produced a wide range of commercial vehicles with exceptional durability, making it the leading brand of premium SUVs and trucks in the United States today. Its long history of 120 years and commercial success in the world’s largest and most demanding truck automotive market support its launch in South Korea.
The introduction of the GMC brand in South Korea follows the strong interest South Korean consumers have shown in Chevy Colorado, the first locally introduced North American pickup truck. GMC will be uniquely positioned as a premium truck and SUV brand, preparing for the GMC Hummer EV lineup’s potential introduction.