GMC Starts Marketing Push In South Korea10
Late last year, GM Authority exclusively reported that General Motors would launch the GMC brand for the first time in South Korea. Now, GMC has just started its marketing strategy before its imminent launch in the Asian region.
On June 15th, GMC formally started its marketing efforts in South Korea by opening its official Instagram account @gmckorea, promoting its long and rich 120-year heritage as a specialized truck and SUVs brand. The manufacturer plans to start sales in South Korea in the second half of this year.
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South Korea will become the third global market where GMC vehicles are sold after North America and the Middle East. With this start of operations, GM Korea will expand its current offer in the local market to three brands: Chevrolet, Cadillac, and GMC.
GMC began active communication with South Korean customers on Instagram by presenting its logo, some details about the brand’s history, and silhouette images of the refreshed 2022 GMC Sierra 1500, which will be its first product in that market.
Founded in 1902, GMC has produced a wide range of commercial vehicles with exceptional durability, making it the leading brand of premium SUVs and trucks in the United States today. Its long history of 120 years and commercial success in the world’s largest and most demanding truck automotive market support its launch in South Korea.
The introduction of the GMC brand in South Korea follows the strong interest South Korean consumers have shown in Chevy Colorado, the first locally introduced North American pickup truck. GMC will be uniquely positioned as a premium truck and SUV brand, preparing for the GMC Hummer EV lineup’s potential introduction.
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Why don’t they take care of supplying their home market first, then worry about supplying the rest of the world. Besides Queen Mary says that they sell every one they build….
GMC — you should focus on taking care of the thousands of customers you have on your waiting list here in America first! Please focus on taking care of Americans rather than marketing in other countries! I just don’t see the wisdom of this when you have American Customers waiting months & months & months on a vehicle??? What about AMERICA FIRST!!!
How about #AmericaFirst….
America first!! You took American tax $$$ = bailout.Poor leader ship, you must realize u have customers pissed at the long wait times to receive their orders. This is just a grab to keep prices higher, by continuing low inventory.
You can’t have it both ways complaining about GM pulling out of international markets and then complaining when they decide expand again.
I’ve been waiting months for my order to be accepted!! You have a backlog of frustrated AMERICAN customers…… now you want to open a new market before taking care of existing clients??!!
So you can’t even bother to deliver my truck in Canada even though it’s been built for over a month and your more concerned about Korea ?
Nice great job
Do you think you could fix the problems that your being sued for and the USA you know the plastic intake leaks oil pan leaks lifter jumping out engine crank breaking Electronics not working you know just a little things that you’re being sued for how about fixing before you go to the Koreans USA first dummy
Having trouble out of a new 10 speed transmission just got truck it’s a 2022 Dinali Ultima is anyone else having trouble