GM has shared a new ad promoting the 2022 Chevy Silverado 1500 entitled ‘Dirty Truck.’
This short, humorous ad for the light-duty Silverado was uploaded to Chevy’s YouTube channel this week. It starts off showing two middle-aged friends getting into a new Chevy Silverado 1500 when the passenger compliments the driver on his “great ride.” The driver then explains how the truck has connected features and a 13.4-inch touchscreen that he describes as his “command center.” The passenger, eating Cheetos, then attempts to use the touchscreen while his fingerprints are covered in cheese dust, prompting the driver to slap his hand away and quip “my command center.”
The ad closes out by promoting a current deal on the truck that offers well-qualified buyers 1.9 percent APR financing on all 2022 Chevy Silverado 1500 models. It then closes out with Chevy’s familiar “Find New Roads” tagline.
This is the second short, humorous ad uploaded to Chevy’s YouTube channel in recent weeks. The first, entitled ‘Muddy’, shows a Chevy Silverado High Country owner picking up his friends from a mountain bike ride before locking the doors and refusing to let them into the vehicle and muddy up his new truck.
As many GM Authority readers will know, the refreshed 2022 Chevy Silverado 1500 is offered with four engine options. This includes the turbocharged 2.7 I4 L3B gasoline engine, naturally aspirated 5.3L V8 L84 gasoline engine, naturally aspirated 6.2L V8 L87 gasoline engine, and the 3.0L I6 LM2 turbodiesel Duramax engine.
Check out this new ad for the 2022 Chevy Silverado 1500 embedded below.