GM Design Releases Buick Wildcat EV Concept Sketches
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In case you missed it, GM recently pulled the sheets on the new Buick Wildcat EV Concept, showing off a sleek new two-door that showcases the brand’s styling direction for its future all-electric vehicles. Now, GM design is giving us a peek at a few early development sketches for the new Buick Wildcat EV Concept.
The sketches were produced by Maxwell Sullivan, Judy Kim, and Kevin Nougarede, and show the Buick Wildcat EV from the outside, as well as inside the cabin. Compared to the final product that was revealed previously, these development sketches show a good deal of continuity, with a low and wide stance, as well as cab-back proportions and coupe-like roofline that borders on hatchback territory. The wheels are quite large, filling the wheel wells with a fan-like, multi-spoke layout that adds a layer of complexity to the otherwise smooth bodywork.
Up front, we see sharp, checkmark headlights and a sculpted and sharp nose, while the rear end incorporates additional wide styling bits. The interior is also quite futuristic, with a 2+2 seating arrangement, digital readouts and displays, and white upholstery matched with silver trim.
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In addition to revealing the new Buick Wildcat EV Concept, the Tri-Shield brand also unveiled a new logo, which once again incorporates the three shield elements, but arranges them in a horizontal pattern, as opposed to the ascending pattern used previously. The new logo will coincide with a completely new brand identity, which will include new typography, a new color palette, and a new marketing approach, all of which is set to make filter down over the course of the next 12 to 16 months.
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Looking ahead, Buick will make the move to a fully electric portfolio by 2030, with the first Buick electric vehicle to market for North America scheduled to arrive by 2024. Look for these new Buick EVs to incorporate the same styling previewed by the latest Buick Wildcat EV Concept.
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The gold sketches are nice; much nicer than the mock-up that was built and shown. GM has always hired talented designers that do great work and they still have stylists every bit as capable of creating designs that live up to the design excellence of the company’s past. The trouble is they never build any of the beautiful concepts.
I read that Bill Mitchell was willing to lock horns with anyone he had to at GM to get what he wanted. He was foul-mouthed and hard charging and would never relent in the pursuit of getting his designs built. The ‘63 split-window Corvette was an early example where he battled the corporation to see it produced. By the time of his retirement in 1977, the company was tired of his ways. They were tired of the conflicts and constant upheaval. As a result, they picked Irv Rybicki as a successor. Irv was easy going and readily took no for an answer. He didn’t fight. When GM engineers wanted on overly thick B pillar for the ‘85 N-body coupes, he designed around it instead of fighting for a width that would’ve looked better. As I understand it, GM management was much happier with the work environment in the Rybicki era. Unfortunately the products that hit the streets suddenly became decidedly blander and GM’s golden era of design came to an end. It’s never come back.
The talent is still there at Design Staff but apparently talent isn’t all that’s needed. A pugnacious fighter like Mitchell needs to be in the ring pushing the company to build the beautiful stuff. Otherwise the public will never see any of it. I think Simcoe doesn’t fight. He hasn’t built a single beautiful car since he’s been put in charge. The gold sketch Wildcat is the kind of design Mitchell would’ve fought for and he would’ve made it happen.
Drawings were Generic, each Guy does and could have done better, but in the reality came nicer.
That is a funny way to draw something that will eventually look like every other CUV on the road…
Concepts never happen at GM. Japanese usually steal the concepts and produce similar cars. Then GM looks in the rear view mirror and say “what happened”.
That may become a “Hot Wheels” car but for Buick *yawn*, it would never become reality.
Really gives hope that Buick could survive. Much better than the truck/station wagons offered currently.
A beautiful car, and likely wonderful to drive if you are 5′ 2″ tall.
I like that gold sketch’s taillight treatment more than the full scale model. Now I think the real one is too “Volvo” in the taillights.
Glad to see new display-screen design.
I’ll be glad when the gun-slit window fad finally goes away. I always liked cars that made use of glass, never cared for the chop-top look, which seems to be de facto for every concept now.
Buick will survive by sedans in China, SUVs in the US. They do NOT need a coupe or a halo car! One mistake could kill Buick in the US because of its current low volume. The transition to EVs will be a dice roll for Buick.
It reminds me of the Buick Riviera back in the 60s and 70s