General Motors has filed to trademark the term GM Restoration, GM Authority has uncovered.
Filed on June 20th, 2022 with the United States Patent and Trademark Office, the application is assigned serial number 97466832. The application was filed under multiple Goods and Services categories, including for “land vehicles and parts thereof,” such as engine components, vehicle interior components, decals, radios and more.
Based on this trademark filing, it seems as though GM may be considering launching a restoration division or program for vintage cars. GM Restoration could be the name of a new restoration division that will professionally restore vintage GM vehicles, or it may be for a new line of officially licensed repair and/or replacement parts for GM products that are no longer being produced. This program could be particularly appealing to owners or fans of notable vintage GM vehicles like the Chevy Corvette and Camaro, or certain Cadillac products.
One of Chevy’s rivals in the sports car segment, Porsche, already has a vintage restoration program for its old vehicles. The German marque operates the Porsche Classic Factory Restoration facility out of its Experience Center in Atlanta, where vintage Porsche vehicle owners can take their vehicle to have it professionally restored. Only Porsche Classic Genuine Parts are used in the restoration process at this facility, while the technicians use original technical manuals and specifications, as well as original techniques, to complete the job. We could see a similar service being appealing to vintage Corvette or Camaro owners, as well as a GM equivalent to the Porsche Classic Genuine Parts catalog.
We’ll have all the details on this rumored GM Restoration program once (or if) it becomes available. In the meantime, be sure to subscribe to GM Authority for more GM trademark news, GM vintage and restoration news, and around-the-clock GM news coverage.
Comments
“GM Restoration Parts” has been around for over 30 years. They don’t make any parts, but instead collect a royalty fee from other companies licensed to reproduce parts bearing GM logos, part numbers, names, etc. (I think the fee is currently 10%). Any company making parts for collector cars using a GM mark of some type, that hasn’t gone through the licensing process, can expect a visit from GM’s lawyers, and count on having their inventory confiscated. GM Restoration Parts are sold through many companies in the car hobby, and some may be available through GM dealers. I own a collector car parts business and have been dealing with and selling licensed, GM Restoration Parts for years.
My guess is that instead of being a new GM division or department, GM Restoration is just a new name for the GM Restoration Parts operation. GM Restoration Parts is still using the old upper case GM logo as part of their name/logo, making it quite likely that they are just dropping the “Parts” from the name to streamline it, and incorporating the new, lower case letter GM logo, to better fit in with the names and logo’s of other GM companies and divisions.
I would like GM Restoration Parts included Nova line. I have 1976 Nova ss I bought brand new . Iam having problems finding parts for it like bumpers. Nova was a popular also in the 70’s. I am a retired GM worker with 35 years.
Thank you for your update gbvette62. A 62 proud owner that saves the wave.
How in the world can GM replicate a let’s say a 1969 Camaro SS 396 back to factory specs at the customers request, if they can’t even come up with any kind of records for the long time customers to have in there possession the type restoration so said! Example I am in a contracted frame off restoration of such a 69’ Camaro SS396 L78 with possibly another LXX added to the L78. Not sure if it is for sure cause I don’t have any proof, eye e protect-o-plate, shipping record, or dealers form for title application, or is it called MSO. All these documents has vital info on them with the engine suffix code on all of it. People I have just celebrated 50 years owning this car, and not 1 day can I say I am a proud longtime owner of a GM product, oh don’t get me wrong, I have had a lifetime pleasure of owning my Camaro, built by who ???????????????????????
I was hoping for something different.
Since they are going to have Chevy and Cadillac, why not add Olds and Pontiac to! Because they have outstanding luxury and performance models too, just don’t leave out all. And Buick has some good ones too
How do you get in contact with restoration
Licensing Dept????????
I got burnt on new GM license
Body!!! Piece of junk