General Motors has filed to trademark the term GM Restoration, GM Authority has uncovered.
Filed on June 20th, 2022 with the United States Patent and Trademark Office, the application is assigned serial number 97466832. The application was filed under multiple Goods and Services categories, including for “land vehicles and parts thereof,” such as engine components, vehicle interior components, decals, radios and more.
Based on this trademark filing, it seems as though GM may be considering launching a restoration division or program for vintage cars. GM Restoration could be the name of a new restoration division that will professionally restore vintage GM vehicles, or it may be for a new line of officially licensed repair and/or replacement parts for GM products that are no longer being produced. This program could be particularly appealing to owners or fans of notable vintage GM vehicles like the Chevy Corvette and Camaro, or certain Cadillac products.
One of Chevy’s rivals in the sports car segment, Porsche, already has a vintage restoration program for its old vehicles. The German marque operates the Porsche Classic Factory Restoration facility out of its Experience Center in Atlanta, where vintage Porsche vehicle owners can take their vehicle to have it professionally restored. Only Porsche Classic Genuine Parts are used in the restoration process at this facility, while the technicians use original technical manuals and specifications, as well as original techniques, to complete the job. We could see a similar service being appealing to vintage Corvette or Camaro owners, as well as a GM equivalent to the Porsche Classic Genuine Parts catalog.
We’ll have all the details on this rumored GM Restoration program once (or if) it becomes available. In the meantime, be sure to subscribe to GM Authority for more GM trademark news, GM vintage and restoration news, and around-the-clock GM news coverage.