GM’s pivot to all-electric vehicles continues with Buick, which just announced that the tri-shield brand will offer a full-EV portfolio by 2030. To that end, the first Buick electric vehicle to market for North America is slated to arrive in 2024.
Buick made the announcement earlier today in conjunction with the debut of a new logo and brand identity, as well as the unveiling of a fresh Buick electric vehicle concept dubbed the Wildcat EV.
Going forward, future Buick electric vehicle products will carry the “Electra” name, giving a nod to the ICE-powered Buick Electra luxury car produced between 1959 and 1990.
“The Buick brand is committed to an all-electric future by the end of this decade,” said global vice president, Buick and GMC, Duncan Aldred. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”
In addition to outlining a roadmap to the debut of new Buick electric vehicle products, the tri-shield brand also announced that new retail Buick vehicles in the U.S. will include three years of OnStar and the Connected Services Premium Plan, adding in services like remote key fob, Wi-Fi connectivity, and OnStar safety, all of which will be standard.
Buick isn’t the only GM brand with big plans in the all-electric space. General Motors previously announced that it plans to launch as many as 30 new EV models globally by the 2025 calendar year, while also aiming for zero tailpipe emissions from its new light-duty vehicles by 2035. Additionally, the General hopes to sell 400,000 electric vehicles by the end of 2023.
To these ends, GM is investing billions into developing its EV technology and products, with a total of $35 billion earmarked for EVs and autonomous vehicle tech through 2025. Leading the charge will be GM Ultium batteries and GM Ultium drive motors, which feature a flexible, modular approach to EV development that drive significant economies of scale through simplification, high flexibility, and reduced costs.