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First Buick Electric Vehicle To Launch In 2024, Brand To Go Full EV By 2030

GM’s pivot to all-electric vehicles continues with Buick, which just announced that the tri-shield brand will offer a full-EV portfolio by 2030. To that end, the first Buick electric vehicle to market for North America is slated to arrive in 2024.

Buick made the announcement earlier today in conjunction with the debut of a new logo and brand identity, as well as the unveiling of a fresh Buick electric vehicle concept dubbed the Wildcat EV.

Buick Wildcat EV concept

Buick Wildcat EV concept

Going forward, future Buick electric vehicle products will carry the “Electra” name, giving a nod to the ICE-powered Buick Electra luxury car produced between 1959 and 1990.

“The Buick brand is committed to an all-electric future by the end of this decade,” said global vice president, Buick and GMC, Duncan Aldred. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”

In addition to outlining a roadmap to the debut of new Buick electric vehicle products, the tri-shield brand also announced that new retail Buick vehicles in the U.S. will include three years of OnStar and the Connected Services Premium Plan, adding in services like remote key fob, Wi-Fi connectivity, and OnStar safety, all of which will be standard.

Buick isn’t the only GM brand with big plans in the all-electric space. General Motors previously announced that it plans to launch as many as 30 new EV models globally by the 2025 calendar year, while also aiming for zero tailpipe emissions from its new light-duty vehicles by 2035. Additionally, the General hopes to sell 400,000 electric vehicles by the end of 2023.

To these ends, GM is investing billions into developing its EV technology and products, with a total of $35 billion earmarked for EVs and autonomous vehicle tech through 2025. Leading the charge will be GM Ultium batteries and GM Ultium drive motors, which feature a flexible, modular approach to EV development that drive significant economies of scale through simplification, high flexibility, and reduced costs.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. Thank you, Jonathan, for this report.

    Will Buick be showing the Electra-X and GL8 Century in full today?

    I am uncertain what you mean that “Going forward, future Buick electric vehicle products will carry the ‘Electra’ name.” You mean instead of a lineup that starts with “En” (Enclave, Envision, Encore), it will be Electra-X, Electra-something else, etc. I hope every vehicle won’t be Electra-something, as that would almost make it like the brand is called Electra.

    I wonder whether the Wildcat will be produced but named “Riviera”?

    Reply
    1. Likely a suffix subname like Denali; Sierra Denali, Yukon Denali.

      Reply
    2. Motortrend has a pretty good explanation of the future naming for Buick. Their EVs will Buick Electra followed by an alphanumeric character. The first model which will be available for model year 2024.

      Before that, they also suggest 2 new gas models will be available. Maybe an Encore and Envision GX???

      Reply
    3. I suggest they name it the Wild Electracat.

      Reply
    4. Good luck with the all-EV plan by 2030. I love the Wildcat concept car design except that it’s EV only. I would buy an ICE version.

      Reply
      1. Yeah, me, too. I want an internal-combustion engine with thousands of little, spinning parts that can either work in perfect harmony or break and cause a catastrophic failure!

        Reply
        1. No I want an ev so when it catches fire and burns my house down I’ll get insurance money from it.

          Reply
          1. Just buy a Ford Expedition used. The steering column wiring shorting out will do the trick.

            Reply
            1. or almost any Hyundai from what i read with their engine fires

              Reply
            2. Wow, back in the day I had a 72 F-150 with a three speed column shifter that wore through the wiring inside the steering column. Then every time I shifted from first to second it would short and blow the turn signal and brake light fuses! A real pain but no fires. Ahhh, those were the days. Can’t believe Ford hasn’t fixed that in the last 50 years!

              Reply
              1. I’m an old codger of 73. When I was just a youngster, a problem called “vapor lock” was common. Fuel would boil in the badly-router fuel lines.

                You guessed it. Virtually ALL vapor lock stalls were with Ford products with flat-head V8s.

                Reply
        2. Hasn’t happened to any of my many, many ICE’s so far!

          Reply
    5. The Electra X has been shown already..

      Reply
  2. Lol that won’t save this brand from going under.

    Reply
    1. This brand may have a small lineup in the US but it is one of GM’s strongest brands in China.
      Buick sold over 4 times more vehicles in China than it did in the states, last year.

      Reply
      1. I’ve been down-ticked for this before, but will say again: I see GM as being mostly an importer of badged cars within the next five years. They will continue making trucks in the Western Hemiphere (Canada and Mexico), and a handful in the USA.

        I find it both sad and ironic that – to get a car either assembled or fully made in the USA, one usually must go to German, Japanese, Korean, or, in my case (Ram) French-based companies.

        Reply
        1. RAM doesn’t make cars…

          Reply
          1. Dodge does. Same company. So does Chrysler.

            Reply
            1. Then get the sub-brands correct.

              Reply
              1. He uses the term “car” loosely. Don’t get your g-string wadded up.

                Reply
                1. Take the fag stuff to another website this is about cars not g strings

                  Reply
                  1. You are what you eat

                    Reply
                  2. Okay Mr. Original, don’t get your panties in bunch then.

                    Reply
        2. If relations with a certain country grow worse, GM will need to find a new place to build their cars.

          Reply
        3. wait … Americans love German BMW, but it is only that .. i won’t comes again a German GM to USA

          Reply
          1. Speak you must learn says Yoda. The smoker you drink, the writer you get.

            Reply
            1. Who cares what a green big eared puppet says. Do you have a Luke skywalker poster on your wall to?

              Reply
              1. Go away. Brain dead you are.

                Reply
        4. @The Gentle Grizzly: What are you basing this on? GM is spending billions on retrofitting existing US plants to assemble EVs and is building multiple large battery plants in the US as well.

          Also, in light of the ongoing supply chain issues and rising shipping costs, most manufacturers are working on moving some operations back into the US and Canada because it reduces backlogs and is ultimately cheaper.

          Reply
          1. Probably basing it on common sense which you seem to lack.

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          2. I doubt anyone will see a Spark, Encore, or any other Cars in that price range made here. GM will continue making vehicles that are either fodder for corporate leases, or otherwise unaffordable things like Tahoes starting at prices beyond the reach of most people. I’m old enough to recall Suburbans that really WERE utility vehicles. Essentially half ton pickups with a station wagon body. Not something with CRAP like electric moving consoles, lane detection that massages your hemorrhoids, or other gee-gaws that -in the final analysis, are gee-whiz things few ACTUALLY end up using much.

            Cars for the everyday worker will be imported.

            Reply
            1. A couch and chair have the same amount of corners and therefore cost the same to make. That’s why chairs are almost always the same price.

              You can’t make money on a Spark by building it here. People want Tahoes, they sell a ton and they make money on it. So what?

              Reply
            2. Sure as jobs for the everyday worker have been exported. A logical though very sad progression. Learn to code, dummies!

              (sarc)

              Reply
          3. I agree with bring more production back on shore but not with the all coal burner lineup.

            Reply
        5. Notice Buick Emblem is Red, White and Blue. Is this model built in China?

          Reply
        6. GM is willing to. Hold all of them here if everyone agrees to pay the price increase or willing to work for less.

          Reply
      2. … yeah, Buick is since long Chinese … forget USA, this was in far past

        Reply
        1. MK: Hate to tell you, but Buick was huge in China way back in the 80’s. The brand has only grown there since and is the biggest (or one of the top 3) for sales in China.

          Look, I don’t really like that it’s the case, but if Buick stays alive because of the China connection, then so be it. But I do hope for a true American built Buick sedan in EV form.

          Reply
          1. Actually… Buick was a top seller way before the 1949 revolution.

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          2. wait… back 20 years.. GM Shanghai asked me to go from München to Frankfurt in a Hotel for a meeting, they paid my travel with A300 Luthansa the track, the taxis and all expenses giving at end of presentation a € 100 bill each candidate, talked to the director of GM Shanghai, showed my briefcase with my styling drawing, but they were looking, for example a chinese working in Continental Tyres to offered back the way to China and they did not hired me in styling. This time in something 2005 remember GM starting business in China… but after all those years, it is good remained in Europe, Shanghai the surviving life would be worse, all other history, do not know exactly, when was top etc.

            Reply
    2. Your RAM had been taken over by Italian FIAT, legally based in The Netherlands for tax purposes, and had an HQ in London. I hardly think the addition of PSA makes it any more foriegn!!

      GM is a unique case because they thrive in China and low volume models only warrent one line. A sedan isn’t Equinox! As for Mexico NAFA and USMCA have transformed N America into one economic zone like the EU.

      I am a Union Guy. With that said, I get why Stellantis would import a low volume Chrysler from the EU. Otherwise, that vehicle isn’t getting sold. Also, EU has great unions. China, however, kills Mudlims and has no worker protections. GM workers had to sleep on the factory floor during Covid. Long-term the “Free World” must built a new trade system only working with nations that protect workers and avoid crimes against humanity. Not too much to ask, right? Bet China would quickly change if threatened with a trade lock out.

      Reply
      1. Your union brothers built my truck, in Michigan. Your union brothers and their families shop at local stores (jobs), see local doctors (jobs), call local plumbers and electricians and carpenters for house repairs (jobs), and other such things. I care not where the company is based; if they provide jobs – whether union or not – in my country, or even better my community. I am happy.

        Chevys from Korea and Buicks from China do not provide any of the above. That GM has a US street address means nothing.

        As for “the profits go back to …”, ANYONE can buy stock in ANY of the car companies and collect dividends therefrom.

        Reply
        1. Grizzly: I like reading what you have to say and normally will agree with you totally. However, in the case of anything Japanese, I’m out. For example, I would (and in past have) purchase Samsung but would never buy a Sony. Not that I’m some huge fan of South Korea, but that I refuse to purchase from Japan. Same with something from China. In a huge way, I’d prefer to buy only from an American company and that is assembled in the USA. But before I’d buy a Toyota assembled in Kentucky, I’d certainly buy a Buick assembled in S. Korea or China. And yes, I do feel that following the money is quite important. An American company means more to me than buying a car from a Japanese brand who only builds it in American because they received huge tax incentive to do so. IMO, that leads us to the biggest crime known to mankind: Our states and/or our federal govt. giving huge tax breaks to Toyota, Honda, Nissan, Subaru or Mazda in order to get them to build a factory here. In my opinion, that is near treason. I DO NOT want any tax money I pay going into the pockets of any Japanese company. Period.

          Reply
          1. Samsung ? Great phones and TV’s, the rest of their crap, especially their refrigerators…avoid like the plague….just read the reviews from the people who bought them….they are all negative and legion ! Those tax breaks for assembly plants come mainly from the States and do not come out of your hard-earned dollars, they are breaks in payments (credits) and the States rationalize them by saying that income will be offset by taxes on the workers employed there….will they really ? Almost any future accounting results can be massaged or created by “creative” accounting that is all “blue sky” and not based on facts but projections. By the way, Missouri recently gave huge “tax breaks” to GM to keep and expand its Wentzville, MO assembly plant where they make Vans and Colorado/Canyons. Manufacturers have State Governments by the throat since they know that if one State doesn’t play ball with tax credits, many others are only too eager to step in.

            Reply
            1. billj598:

              Do you pay state tax? I do. And I don’t want any tax money in any way going to promote anything Japanese.

              Reply
          2. Nice rant Dan I always enjoy reading your daily rants on here about Japan.

            Reply
      2. Tell that to McKinsey and Company, the think tank that told corporate America to go to China. And the politicians listened and supported it. Clinton thought free market enterprise would bring down communism in China. They were wrong. Now look where we are. The dems and rinos are all compromised now.

        Reply
    3. Yep, the 2030 Death of the Buick name….foolishly going “all-electric” by 2030 just like sleepy Joey wants them to and we all have clear, painful evidence of how worthwhile his policies are. There’s no end to the stupidity in D.C. nor in Barra’s mind.

      Reply
  3. Buick is and has been for awhile now primarily Chinese car brand that happens to sell some CUV’s here. Whatever direction the brand goes hinges on China, not here or anywhere else around the globe. Many people have no idea all the different models and variants that are sold there as Buick is a high volume brand in China.

    Reply
  4. What a bunch of short-sighted, mean-spirited comments (as usual)! Buick is turning a corner and heading to the future, in a new direction. If you don’t want to come along, don’t. Go post about a brand that you support, instead of being negative.

    Reply
    1. If Buick made something I fit in comfortably, I’d have one tomorrow. Cases in point: the pre-console era of the Park Avenue /PA Ultra, Century, or La Crosse / Lucerne. The rear-wheel-drive Regal / Centurys of the 1970s, even with just the V6.

      If there was an Enclave without a console, or just a small one to give me lateral legroom, I’d be at my Friendly Neighborhood Buick Dealer later this afternoon, placing an order.

      But! Buick builds nothing that suits my needs. Even if the Envision did, I never buy Chinese merchandise unless there is no other choice. Period.

      Reply
      1. Bro can’t even fit into an enclave 😭

        Reply
        1. I cab an get in just fine. Plenty of head room and door height. The chest freezer between the seats cramp me into a jet fighter cockpit stance.

          Some folks may like it that way; I, for one, do not. Yes, I am big. But BIG, not gourmand obese. Just… big.

          Reply
          1. … a reason why I do not need to feel myself in F1 or Formula Indy stupid car too. love comfortable feelings for my legs, knee, arms, head space… but european car are all wrong in such theme

            Reply
            1. And, American and other makers play monkey see monkey do. If it’s in a BMW or a Mercedes, a huge console and center stack exudes “LUG-zhureeee”. No thought given to ergonomics or comfort. Nothing original. I may be in the minority but I want an American car, not imitation-German.

              Before the German car fans jump my case, look at the interior layout of early to mid 70s BMWs. Curved dash putting everything in easy reach.

              Or, the dash on the 1968 Plymouth Fury, of all things. EVERY control in easy reach, and -for lack of a better description – Piper Cherokee PA-28 140 instrument lighting. Indirect from inside the sun hood, lit not just the gauges but the controls as well.

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              1. … yeah… exact… USA made so beautiful nice cars in the 1930ies, 1940ies, 1950ies, 1960ies, 1970ies etc… Packards… omg … those designers were great, but today what we have … guys only look those stupid german brutality of BMWs or Mercedes, Ferrari… what happened to the Americans ?

                worked for GM Brasil, VW Brasil, indirect a lot to BMW Munich, Audi Ingolstadt… yeah the goal was Rolls Royce, never worked out, but my feelings were ever chrome American, sorry to say. A car all black is not my way

                Reply
              2. about the Piper PA28 Cherokee drove one in Bamberg without license, it was nice
                4 inside, the girl gave me the command under her supervision, wife back with a crying guy… felt the airplane on hands, but then came rain, and the girl got the manche and drove the thing to land and taxiway for parking, unique aircraft experience

                Reply
          2. Grizzly: I agree with you on this. Personally, I hate center consoles. They take up way too much space and force your legs into a hole. I loved the last Buick Century we had with the split bench seats. Very comfortable, supportive and roomy. We could drive 700 + miles a day on trips and never feel cramped. All I had to do was stretch my right leg into the center for a while.

            Reply
            1. We are not alone. Believe me. I had a 2003 CTS I bought from my mother back in 2007. Its console was reasonable. An amazing road car, and my “record” was 847 miles in one day, at or maybe 3 or 4 over limit. It was THAT comfortable.

              Reply
      2. … agree, do not like middle console too, all automatic with shifter direct at steering wheel is ok… no need for a tunnel and banks split … but as Mercedes and Bmw has a Berlin Wall dividing, all copies

        Reply
  5. That Wildcat EV and the wheels are stunning. Please Buick (GM), build that exact car and watch Buick sales begin to improve in the USA. I’d prefer the build them here for sale here too, please.

    I can also say that the logo looks fairly nice when you see it like that with the colors. I’m not holding my breadth, but am really hopeful that Buick will turn the corner and begin to sell vehicles that I want to buy. At this moment, if I go on the Buick website and click on vehicles, I have to pinch my nose shut from the stench of having just 4 SUV/CUV (really just 3 now) models. I love Buick and will buy a Buick EV when they come out if they build a sedan or something less SUV.

    Reply
    1. … they wont sorry to say, it is another exercise of Style designers to play daily themselves, shows in a show and go after in museum or scrapping… so ever was, if you find one day at the green golf club concurse di eleganza in Pebble beach found by a millionaire of California, you are pretty lucky if you get a US§ 300 ticket to make some kind of full of people pics… but it is just that, be sure, a waste of material

      Reply
  6. My guess is the first EV is going to be a crossover. If you watch the release video on Buick’s YouTube page for this concept, there is an SUV shown a few times in the graphics in the instrument display. They are probably running production software on the system, and the dashboard will carry over into production. Check it out around 3:25 and 4:03.

    Reply
    1. That’s just the Enspire SUV concept from 2018

      Reply
    2. No, no and no!!

      Reply
  7. waiting until 2024 is not good imo. out of all of gm’s brand, buick is definitely the one that needs a new impressive model ASAP. gmc has the hummer/ yukon, chevy got the c8/ tahoe, and cadillac has the escalade and BW models. buick is literally the most unimpressive and bland of the 4 brands.

    Reply
    1. c8 impressive ??? give me a break … do you know all corvettes history since the 1960ies ? if no go see at least in wiki a summary, tahoe and hummer yukon is neither impressive too, GM has none impressive cars those days, not even SUVs.. if u wanna gonna impress me with ur car, buy a top restored 1950ies Cadillac 62 series or something alike or lets go in a RR Silver Wraith that I say, ok… the guy has taste

      Reply
    2. Would you rather they rush it to market and end up with a bad car? Maybe they are doing the best to get it dialed in just right.

      Reply
  8. … yeah … a beautiful Buick, but only rich people here in Europe can buy EVs. The majority of people is really fckd

    Reply
  9. @Original Dick: Enlighten me. I’ve offered evidence the points to why it’s a false assumption. You offered some sort of knee-jerk insult.

    Reply
  10. but thanks GMA, after all those years only saying colours out colours in, prices discount and some nice old cars, it has finally an announcement of a new product to show… that is not this boring lyriq, tahoe, denali, corvette & co.

    Reply
  11. I have not noticed any comments on here yet (maybe I missed them??) about the naming all EV’s with “Electra” in some form. I actually think that’s not a bad idea. But how would they do it?

    Buick Electra Wildcat? Or Wildcat Electra?
    Envision Electra?

    Anyone know?

    Reply
    1. They are going to follow the naming convention of the Velite series in China.

      Reply
    2. Dan, I hope it’s the latter (Envision Electra just sounds better than the other way around.)

      I just checked the GMC website and they use “Denali” that way: Acadia Denali, Terrain Denali, Yukon Denali, etc.

      meh, in China the Velites are numbered (Velite 6, Velite 7, etc.). Are you claiming they will use a number?

      Reply
      1. Christopher: I agree. Also it would totally make sense to place the Electra behind the model name as it would designate clearly that it’s an EV. Just like Chevrolet used Spark EV and I think they will use Silverado EV. In Buick’s case, I could see them like this:
        Encore GX or Encore GX Electra.
        Envision or Envision Electra.
        Enclave or Enclave Electra.
        Wildcat Electra. Now, will GM and Buick do it??????? Could they?????
        Park Avenue Electra?
        Riviera Electra? Yes please.

        Reply
        1. I just hope that they pick something and stick with it. Not all that long ago, they were adding “Avenir” as the sub-brand. Then they started with “GX” (Encore GX). I see where the Buick GL8 MPV unveiled today with use the word “Century.” Now they’re talking about “Electra.”

          Reply
          1. I would have preferred they stayed away from the stupid GX thing. Avenir I like. It sounds great. I feel they should have had the Encore (base), Encore Essence and Encore Avenir. Same with Envision and Enclave.

            Reply
  12. Buick here is pretty much a clean slate. Going to EV may be a good thing for them at their price point and lack of loyal buyers at this time.

    This reset could be interesting there as they can afford to take chances as there is little to lose.

    Reply
  13. Buick needs to bring out the Envision GX now. Gives them an affordable 3 seat SUV. Price on the Enclave is simply too high for most people. Their product offering is way too thin. All electric vehicles are a risk right now. No nationwide charging system, poor operating ranges and high prices are a deterrent Don’t understand why GM has given up on gas/electric hybrids. Look at the Hyundai Tuscon hybrid, 40 mpg and under $40K loaded. But I forgot this is the new GM guided by people who have no idea what the public really wants. Just remember when Cadillac changed to all ALPHA naming. Almost put them out of business. They are also doing a good job of also trying to kill Buick by simply offering only rebadged Chevrolet products at a higher price point. Buick desperately needs their own identity.

    Reply
    1. i read in another article that Buick will be unveiling a new ICE SUV this Fall. I’m assuming with the new design language. Should be interesting.

      Reply
  14. gm is way better at introducing new logos and brand identities than actual cars

    Reply
  15. Is GM going to market their electrics like what Ford announced today in marketing their electrics? Ford is going the Tesla way. Order, purchase and delivery, fixed prices, no negotiation, delivery to site of your choosing. Seamless. Amazing. Sterile. Just like an Amazon order.

    Maybe the automakers will use Amazon as their distribution agent. Have joint factory repair centers. An electric car is basically an electric appliance. Hello LG and Maytag.

    It’s a changin world out there folks. Better get use to the pain.

    Reply

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