Chevrolet and the National Newspaper Publishers Association (NNPA) are once again joining together for the Discover the Unexpected program to promote student learning, marking the sixth year of the collaborative program. The Discover the Unexpected program will provide 11 students from around the nation with internships and scholarships focused on marketing roles surrounding GM’s electrification goals, as well as journalism roles through the NNPA.
For the sixth year of the DTU program, HBCU students will be “Charging Forward,” leveraging virtual and in-person marketing and journalism internship programs. Actor, model, and entertainer Terrence Jenkins, also known as Terrence J., has been named as the Program Ambassador.
“As a graduate of North Carolina A&T State University with a mass communication degree, I understand the value of historically black colleges and universities, which is why I am passionate about this opportunity and eager to engage with up-and-coming HBCU students pursuing journalism and marketing,” Jenkins said.
Chevrolet selected five students for placement in various marketing functions in order to provide experience in the areas of content creation, media integration, and strategy development. Meanwhile, the NNPA placed six students with various publications, with a focus on digital and social content creation, as well as event coverage such as the NNPA conference in New Orleans.
The student fellowship experience will begin in New Orleans following the NNPA convention, which includes a Chevy Bolt EUV adventure challenge that is intended to promote team building and education around the areas of vehicle electrification, journalism, and marketing.
“Chevrolet is proud to continue its collaboration with NNPA on Discover the Unexpected, providing HBCU students hands on learning and development opportunities in addition to a platform to share their experiences,” said vice president of Chevrolet Marketing, Steve Majoros. “This program is pivotal in our mission of reaching diverse audiences through amplifying their perspectives, and we look forward to witnessing the impact of this year’s fellows.”