Last week, GM introduced Buick’s new global brand identity simultaneously in the United States and China. It also revealed the Buick GL8 Century MPV and the Buick Electra-X Concept, but the surprises aren’t over yet. The automaker announced that it will introduce 12 new vehicles in the Asian country over the next two and a half years.
Buick began its transformation to an all-electric future by reinforcing its long-term commitment to China, its most important market. In fact, GM’s Chinese subsidiary stated that among the twelve vehicles to be presented by mid-decade, five of them will boast fully electric powertrains.
Buick plans to launch seven internal combustion or hybrid vehicles and five fully electric models by 2025 to meet the needs of local customers and continue its progressive transition towards its range of zero-emission vehicles. As in North America, all future Buick EVs in China will use a variant of the Electra name.
“Since entering China more than two decades ago, Buick has always responded to the changing times,” said General Director of Buick at SAIC-GM, Cesar Toledo, in a statement. “Leveraging GM’s global resources and unmatched local expertise will lead Buick into a new era of development in China, accelerating the transformation toward electrification and intelligent driving,” he added.
As the first of 12 new products announced for the Chinese market, and the first to bear the all-new logo and Pure Design language, the all-new Buick GL8 Century will represent the cornerstone of the Tri-Shield brand’s strategy. The flagship variant of the GL8 MPV will go on sale later this year in China, where it will be exclusively sold.
In addition, Buick’s first two fully electric vehicles based on Ultium Battery and Ultium Drive motor technology will be introduced later this year. One of them is expected to be the Electra-X Concept crossover production version that joins the current Velite 6 EV and Velite 7 EV. Buick’s 2025 fully electric product roadmap covers the MPV, utility, and sedan segments in the Asian country.