Last week, GM introduced Buick’s new global brand identity simultaneously in the United States and China. It also revealed the Buick GL8 Century MPV and the Buick Electra-X Concept, but the surprises aren’t over yet. The automaker announced that it will introduce 12 new vehicles in the Asian country over the next two and a half years.
Buick began its transformation to an all-electric future by reinforcing its long-term commitment to China, its most important market. In fact, GM’s Chinese subsidiary stated that among the twelve vehicles to be presented by mid-decade, five of them will boast fully electric powertrains.
Buick plans to launch seven internal combustion or hybrid vehicles and five fully electric models by 2025 to meet the needs of local customers and continue its progressive transition towards its range of zero-emission vehicles. As in North America, all future Buick EVs in China will use a variant of the Electra name.
All-new Buick GL8 Century MPV
“Since entering China more than two decades ago, Buick has always responded to the changing times,” said General Director of Buick at SAIC-GM, Cesar Toledo, in a statement. “Leveraging GM’s global resources and unmatched local expertise will lead Buick into a new era of development in China, accelerating the transformation toward electrification and intelligent driving,” he added.
All-new Buick Electra-X concept
As the first of 12 new products announced for the Chinese market, and the first to bear the all-new logo and Pure Design language, the all-new Buick GL8 Century will represent the cornerstone of the Tri-Shield brand’s strategy. The flagship variant of the GL8 MPV will go on sale later this year in China, where it will be exclusively sold.
In addition, Buick’s first two fully electric vehicles based on Ultium Battery and Ultium Drive motor technology will be introduced later this year. One of them is expected to be the Electra-X Concept crossover production version that joins the current Velite 6 EV and Velite 7 EV. Buick’s 2025 fully electric product roadmap covers the MPV, utility, and sedan segments in the Asian country.
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Comments
… good … really good … very good …. seem Buick is among the 4 Branch of GM, the most Active … so news soon
can not stand anymore to see the repetition of C8, Camaro, Trucks and PickUp, Escalade etc. here, so a change maybe
Delvis – how does this translate to the US market? Buick has suggested 2 gas models coming to the US. New Buick Encore and an Encision GX? Additionally Buick has suggested an EV for MY 2024 that could equate to the Electra-X concept. Plus an additional EV coming at a later date. Any other models from this list coming to the US?
… Buick is Chinese, period. So please update mind…
This is because America rejects Buick. Regal was fantastic yet didn’t sell and was German. Lacrosse was nicer than other cars in its large class.
These same will happen to Cadillac as it continues to thrive in China and die domestically. This is FM’s most endangered brand because it doesn’t share space with have GMC acting like a halo.
If Buick actually sold all of those vehicles in the US and had a Chevrolet sized marketing budget I actually think it could do well after rebranding. As is it’s current 4 car line up makes money and, even though I will not buy Chinese cars, Envision and Envision GX are two of the best in their segment with both Enclave and Encore GX being high quality.
Hoping a sedan or low riding SUV are made & sold in the US. Chevrolet lost me long ago, even though Malibu drives nicely, Opel is gone (no rebadging via Saturn or Buick) CT4 IU s nice but over priced, and Pontiac is long dead so Buick is my only GM option.
— yeah… but is past, so forget.
§§ Waters which already passed the wheel mill, do not turn it anymore §§
You are so wrong, MK! Buick has an exciting new future on the way, as the Electra-X Concept and Wildcat Concept hint. In the US, Buick will be getting a new ICE vehicle in 2023, with the new logo and styling. Then in 2024 comes the first of the Electra series. And more goodies until Buick is fully electric by 2030.
Hope one of em is rwd…
Please have a wagon in there, please have a wagon in there, please…
(from an eminently satisfied TourX owner who wants a replacement available when it comes time to trade in)
Thank you for buying but you will need others to bring such a model again.
Difficult to try again to sell a model that failed.
u can not count on in concepts do not go in series, them are studies for museum or scrap
Learn some English and how to write better.
This is because America rejects Buick. Regal was fantastic yet didn’t sell and was German. Lacrosse was nicer than other cars in its large class.
These same will happen to Cadillac as it continues to thrive in China and die domestically. This is FM’s most endangered brand because it doesn’t share space with have GMC acting like a halo.
If Buick actually sold all of those vehicles in the US and had a Chevrolet sized marketing budget I actually think it could do well after rebranding. As is it’s current 4 car line up makes money and, even though I will not buy Chinese cars, Envision and Envision GX are two of the best in their segment with both Enclave and Encore GX being high quality.
Hoping a sedan or low riding SUV are made & sold in the US. Chevrolet lost me long ago, even though Malibu drives nicely, Opel is gone (no rebadging via Saturn or Buick) CT4 IU s nice but over priced, and Pontiac is long dead so Buick is my only GM option.
Maybe America rejected Buick because Buick stopped making Buicks.
Avenir. Avista. Those two alone could’ve fueled a meteoric comeback for Buick in the US, but c’mon this is post-bailout gm we’re talking about. All concept; no action. Honk, honk.
Buick has a lot of work to do in the US if it’s gonna convince shoppers that the brand is on par with Genesis, Infinity, Acura, Lincoln & even Lexus and Audi albeit at a lower price point.
For too long auto press and consumers lump Buick in as a Ford rival which is a branding problem. Avenir confuses things more because it says Buick is a nice mainstream car but Avenir is luxury. Delani worked for Cowboy Cadillac Big Red because GMC was already considered a desirable step up & buyers realize this is a trim level regardless of how often The General calls it a sub brand. GM can’t tell with Buick’s reputational issues by running away from the brand and affixing Acenir next to the Tri Shield.
Selling Buick next to GMC presents a lot of opportunities in the Heartland while on the coasts maybe not so much.
Ultimately Buick needs, once enough new product gets on to lots by 202425 a well-thought out ad blitz to reintroduce the brand to Americans. Buick my straddle the line between selling a dream and with adverts, particularly online, showing in print how Buick surpasses the competition at a lower starting price. Because Ultium is flexible all Avenir models should be AWD to target Audi while leaving RWD to Cadillac. Lastly, design like ElectraX will sell and target Tesla.
The truth is Buick has little to risk. The GMC models support most dealers.
Buick also is making money in China so to be successful here hold little risk. As it can thrive at lower volumes.
Bu t the point is they still have to do better than the Regal and Lacrosses in sales. Sad as both were great cars but just held little interest to the public.
The EV models to me could be a life saver for them as Tesla numbers are a realistic goal.
Sorry but Buick is dead to me. They eliminated everything I was interested in and are currently a crossover only company. Showing us a few concept cars is meaningless because they will never see the light of day for the states. It will be crossovers from this point forward unless you live in China. If the sedans didn’t sell as ICE how do they think they will sell as EV’s with fat price tags? GM is still a rudderless boat meandering around in confusion and still doesn’t seem to have a direction for this brand in NA.
Not just Buick, but General Motors as a whole.
Not only GM, but all Car Brands..
Yes Buick is Dead…
GM Kills brands, that’s really their only focus. GM Killed Pontiac, Oldsmobile, Saturn, SAAB and gave a wholehearted college try to Kill Opel and Lotus – thankfully that failed.
Bit yes, GM has been Killing Buick for some time now, it will be over soon.
But gee, our old LaSalle ran great, until they killed it.
I really wish Buick had become China-only (and export) and Pontiac had survived for the U.S. and Canada, maybe even Mexico.
Meanwhile here in the US….. crickets pretty much.
Yup
Celebrate you can purshase Buicks, Cadillacs , Chryslers.and Lincolns. Too Sad we here in Brazil do not.have these.options. we only can have and see in every corner , the popular and always-the-same cars from Audi, Bmw etc etc…..too disgusting
GM Loves China…
Americans not so much as evidenced by how often GM Kills Americans. Seriously just watch, GM won’t even try to Kill the Chinese, but they are feverishly designing and engineering a new Killing device to replace their Killer Ignitions that wete so successful for a decade.
We miss the classic Buick CARS!!! That “floating on a cloud” RIDE!!! The PLUSH & COMFORTABLE INTERIORS!!! If you google Buick Car, you only find CARS in CHINA!!! BEAUTIFUL CARS!!! General Motors… YOU TORTURE US!! All these DAMNED SUV’s with high consoles in the center and NO BENCH SEATS!!! You took our beautiful, wonderful cars away! Shame on you!!!
God Bless you, man. Whenever I go out to my garage and uncover my 34K mile original ‘70 SS 396 Chevelle – just to gaze at it – it’s like a religious experience. A reminder when GM was the Greatest Car Company in the World. I seriously need to up the value on my Hagerty policy one of these days. Mediocre ones are now valued almost $100K. There’s a reason. Lowercase gm needs to figure out how to get it back. It wouldn’t be that difficult if they let the stylists and engineers rule again. It’s not too late.
Other than the front end, I’m not impressed with the new Chinese Buick Envista. If this is supposed to be the production version of the Electra-X Concept, it’s very watered down. I hope this particular body style stays in China, and that what we get in the US is exactly like the Electra-X Concept. Does USA Buick still plan on some reveal for that dark blue teaser they released, or is it the same as either the Wildcat Concept or the Electra-X Concept (so there’s nothing to reveal)?
When can I buy this vehicle in Pa?