Last week, GM revealed the name and first teaser images of the all-new Buick Electra-X Concept crossover that previews Buick’s first all-electric vehicle based on Ultium battery and Ultium drive motor technology. Now, the automaker is has just unveiled the Buick Electra-X Concept in China.
The Buick Electra-X Concept debuts the design language of the Tri-Shield brand’s next-generation vehicles and represents a foretaste of its upcoming all-electric crossover. Unlike the Buick Electra Concept introduced in 2020, the new Electra-X crossover looks less futuristic and much closer to a production vehicle.
“Buick is well known across China for its beautiful styling,” said Executive Director of SAIC-GM PATAC Design, Matt Noone, in a statement. “The Electra-X will be a significant game-changer for Buick in offering products that are not only electric but also sporty and attractive to younger customers. Many of the design elements from the concept will be applied to future production models,” he added.
Based on the new Pure Design philosophy, the Buick Electra-X Concept redefines the brand’s styling direction with sculpted bodywork and elegant proportions that harness surfaces based on form rather than complex lines. The new design language is evident in the trapezoidal grille, the bold shark-nose-like lines, and the attractive Matrix LED headlight signature.
Unlike the production-ready bodywork, the interior is more typical to that of a concept vehicle with a futuristic four-seater configuration and multiple details that we probably won’t see in future production vehicles. However, the all-new Buick Electra-X Concept introduces the Virtual Cockpit System (VCS) with a 30-inch freeform display that previews the brand’s next-generation dashboard.
The Buick Electra-X Concept made its world debut in Shanghai during the 2022 Buick Brand Day, where the new global brand identity was unveiled and Buick’s plans to be an all-electric brand before the end of this decade were confirmed. The Electra-X Concept was developed by PATAC (Pan Asia Technical Automotive Center) in Shanghai as the first showing of Buick’s upcoming Electra family of zero-emission vehicles.