All-New Buick Electra-X Concept Makes World Debut In China
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Last week, GM revealed the name and first teaser images of the all-new Buick Electra-X Concept crossover that previews Buick’s first all-electric vehicle based on Ultium battery and Ultium drive motor technology. Now, the automaker is has just unveiled the Buick Electra-X Concept in China.
The Buick Electra-X Concept debuts the design language of the Tri-Shield brand’s next-generation vehicles and represents a foretaste of its upcoming all-electric crossover. Unlike the Buick Electra Concept introduced in 2020, the new Electra-X crossover looks less futuristic and much closer to a production vehicle.
“Buick is well known across China for its beautiful styling,” said Executive Director of SAIC-GM PATAC Design, Matt Noone, in a statement. “The Electra-X will be a significant game-changer for Buick in offering products that are not only electric but also sporty and attractive to younger customers. Many of the design elements from the concept will be applied to future production models,” he added.
Based on the new Pure Design philosophy, the Buick Electra-X Concept redefines the brand’s styling direction with sculpted bodywork and elegant proportions that harness surfaces based on form rather than complex lines. The new design language is evident in the trapezoidal grille, the bold shark-nose-like lines, and the attractive Matrix LED headlight signature.
Unlike the production-ready bodywork, the interior is more typical to that of a concept vehicle with a futuristic four-seater configuration and multiple details that we probably won’t see in future production vehicles. However, the all-new Buick Electra-X Concept introduces the Virtual Cockpit System (VCS) with a 30-inch freeform display that previews the brand’s next-generation dashboard.
The Buick Electra-X Concept made its world debut in Shanghai during the 2022 Buick Brand Day, where the new global brand identity was unveiled and Buick’s plans to be an all-electric brand before the end of this decade were confirmed. The Electra-X Concept was developed by PATAC (Pan Asia Technical Automotive Center) in Shanghai as the first showing of Buick’s upcoming Electra family of zero-emission vehicles.
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I’m getting 1950 front grill, love the reference. Wall to wall taillights are also a welcome and familiar Buick feature. Updated “sweepspeer” side sculpting is modern and fun. Proportions look great. I’m all in…bring it Buick!
… nothing with 1950, just to say… where is chrome here ?
Front end looks like love-child between a Lexus and a Ford Escape.
I agree that it looks as terrible as a Lexus with that “Cylon” grill ( from “Battlestar Galactica “).
I think I like this more than the Wildcat Concept. The front grill, headlights, and new logo on this concept just look more purposeful and connected than in the Wildcat. Meanwhile, I liked the rear end on the Wildcat with its boat tail design. All in all, good direction for Buick based on these two concepts this week.
no, this is a normal car, the other Sweden Retrô had something more. See a total Tesla in this
there was nothing in Boat Tail in Wild Cat too. Do you know how is a Boat ?
Agreed! This isn’t a runway show stopper but is nonetheless a beautifully sculpted and proportioned car. Wildcat ismore Benz & this is more understated,like Audi, which should be the distintion between Buick and Cadillac. The new logo looks great and gives Buick a blank slate with younger US buyers who will say “What brand is that?”.
Nice part is this looks like a sedan as did Wildcat. This must be the Regal replacement. Chrysler is going for this exact look with Air Flow but doesn’t hit the mark like Buick. This concept may be better than Lyriq. Curious how it will compare to Tesla. GM seems confident.
this looks like a lamborghini urus.
What is this a knockoff Chinese made Porsche?
So were just going full Lexus copy?
Unlike the Wildcat, this looks like its production ready as is. Hurry up and get the ball rolling GM!
yeah, this is production what you guys buy in streets with wonderful grey, black, silver and white colours only
Of course it looks production ready, its a copy of a Lexus thats been out for 4 years……its hard not to f**k that up, but GM will still try…..
Size wise, could this be the Buick version of the Lyriq?
mkavt, yes, it’s on the Ultium platform and is about the same overall size as the Cadillac Lyriq.
no…
All these concepts are starting to look alike
Why not? The production models do.
I bet that’s based on the Lyriq
a little mach e/model y in there as well
The A-Pillar gradient is a nice take on the “floating roof” trope too many CUVs have these days.
Again & Again & Again etc. another much work in Styling Design to show once in a Club and 1. Go to Museum or 2. Scrap.
Why they still do that ??? Since 1980 when starting going to car shows was that, and never changed… See Streets !
Don’t worry…GM is about to deploy the “make it boring” team on this fine concept so that it will blend in with all the other crossovers on the road. Likely color choices will be black, white, silver, grey, and tri-coat white. Red Tintcoat will be a limited edition upcharge until they run out of the color 2 weeks after launch.
Whats with these ugly agressive fronts on these cars today. Does Stevie Wonder design these cars. Bring back designers like the people who designed cars of the 60’s
This looks production ready and attractive.
Great, make it.
I will say the new logo is already far far far better suited to modern cars. Last week’s concept and now this both look far better for it.
It’s nice. No new ground broken, but nice.
The tail lamps at the rear corners (except the full width element of course) seem lifted directly from the Cadillac CT5.
Looks like a Whale Shark. Does the grille have a function? does it have a trunk? Will the windows go down? Will it be sold here? How big are those rims?
Stunning !!!!
JAFSUV
Looks great bringing back elegant styling to BUICK much better than BUICK trucks of the present.