2023 Chevy Trailblazer Launches In South Korea
5
Sponsored Links
After its two first years on the market through these challenging times, GM has just officially launched the 2023 Chevy Trailblazer in South Korea – the home country of the subcompact crossover.
The automaker launched the 2023 Chevy Trailblazer in South Korea with minor updates. For the nameplate´s third model year in its current form, Chevrolet kicked off a new marketing campaign focused on younger customers, starring the South Korean musical duo AKMU, the new Trailblazer ambassadors in the Asian country.
South Korean musical duo AKMU
“The collaboration between Trailblazer and AKMU, which have pioneered new genres in their respective fields and have evolved, symbolizes infinite possibilities and freedom,” said Managing Director Marketing of GM Korea, Noh Jeong-hwa, in a statement. “We will continue communicating with consumers who prefer style,” he added.
2023 Chevy Trailblazer Let’s go ride marketing campaign
The new marketing campaign is titled “Let’s go ride” and was developed in collaboration with AKMU, which participated in the creation of soundtracks, TV commercials, and some events. The campaign’s theme song was intended to convey empathy and hope to the MZ generation, the demographic targeted by the 2023 Chevy Trailblazer.
Compared to the previous model year, the 2023 Chevy Trailblazer only adds two new body colors called Sterling Gray and Savage Blue – the latter being the most prominent one in the marketing campaign. All variants are equipped with the turbocharged 1.3L I3 L3T engine that delivers 155 horsepower and 174 pound-feet of torque. It can be paired to either the GM continuously variable automatic transmission for FWD trims or the GM nine-speed automatic for AWD variants.
The 2023 Chevy Trailblazer is available throughout the Chevrolet dealership network in South Korea in LT, Premier, Activ, and range-topping RS trims. Pricing is as follows:
- 2023 Trailblazer LT: 23,070,000 KRW (about $17,860 at the current exchange rate)
- 2023 Trailblazer Premier: 24,890,000 KRW ($19,270)
- 2023 Trailblazer Activ: 26,460,000 KRW ($20,490)
- 2023 Trailblazer RS: 26,900,000 KRW ($20,830)
Subscribe to GM Authority as we bring you the latest Chevy Trailblazer news, Chevrolet news, and ongoing GM news coverage.
Sponsored Links
GM should have built the Trailblazer in Lordstown. Great product! I wish it didn’t have a CVT but hopefully it will be fine in the long run.
GM was wanting to get rid of Lordstown for quite some time. Moving product there wouldn’t have made any sense.
Trailblazer is a jewel from korean “Daewoo” guys. Don’t be ridiculous.
They brought the Aveo over and built it in the Orion plant. It could have been done.
The new 1.5L turbocharged engine in the 2023 Cadillac CT5 and CT4 in China was introduced with the RPO code LDF and is rated at 201 horsepower (150 kW), making it one of the most powerful engines by displacement. This is the most potent variant of GM’s new 1.5L Ecotec engine, offering a net power range of 181 to 201 horsepower (135 to 150 kW)
→→→→ Please put this engine in the next year change Trailblazer. Put the 1.35T 3-cylinder engine in an SUV smaller than the Trailblazer.