Upcoming Chevy Seeker Could Be Built In South Korea12
In mid-April, we reported on the leaked images of the all-new Chevy Seeker in China, a future compact crossover from Chevrolet that will sit between the Trailblazer and Equinox, which was also captured during its development testing in the United States. After confirming that it is the same mystery crossover spotted several times in Michigan, GM Authority has reason to believe that the Seeker could be built in South Korea.
The upcoming Chevy Seeker represents an all-new nameplate that will further expand the Bow Tie brand’s broad global utility portfolio, positioned at the bottom of the high-volume compact segment. In particular, there are several compelling elements leading us to conclude that the all-new Seeker is one of the next-generation vehicles designed by GM Korea that will start production in 2023.
First, when the company’s South Korean subsidiary announced its future growth strategy, it stated that the next step for its manufacturing operations is the launch of a new global compact crossover scheduled for early next year. In fact, the company was quite specific in using the new term “C-CUV program” while teasing the upcoming crossover, which was under covers at the event.
Notably, the covered compact crossover that GM Korea previewed is another element leading us to conclude that vehicle could be the all-new Chevy Seeker. Observing the official image published by the company, it can be seen that the crossover’s silhouette is quite similar to that of the upcoming Seeker, such as the body proportions, the low roof and the bulky shape of the rear section.
“I am very proud to say that we play a key role for GM Global Engineering, by designing vehicles and propulsion systems, manufacturing equipment and currently running at full capacity, supporting more than 20 global vehicle programs across various GM brands,” said President of GM Technical Center Korea, Roberto Rempel. “The Trailblazer has been a global success from the Korea engineering team, and the new C-CUV program will be a continued success,” he added.
In addition, in early March, GM Korea showed the transformation progress of the GM Changwon plant, and said for the first time that the facility will manufacture “next-generation global crossovers,” anticipating that the first of them will be the new C-CUV program. As such, this indicates that the Changwon plant could simultaneously manufacture the new Chevy Seeker and the next-generation Chevy Trax that GM is scheduled to reveal later this year.
The upcoming Chevy Seeker is expected to make its world debut later this year in China, where many of its features have been leaked by authorities, and will be manufactured for the domestic market. The crossover’s availability could expand to other regions, like the Trailblazer that also made its world debut in China. Like the subcompact Trailblazer, the Seeker is based on the VSS-F platform.
Subscribe to GM Authority as we bring you the latest Chevy Seeker news, Chevrolet news and ongoing GM news coverage.
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
There have been shortage of Trailblazers since launch, will GM build another bunch of vehicles in Korea that aren’t enough to fill US demand?
What’s the strategy? Shrink market share even if there is demand?
Wait, another Chevy crossover???? Will this one replace the equinox or canabilize more sales? In the meantime, the 2022 Silverado HD refresh has been pushed back again till 2024….. The current leadership has got to go. The free government money has already run out and pedaling around nowhere and begging for taxpayer dollars won’t cut it.
This crossover conundrum is getting as rediculous as the late 90’s where both the cavalier and Malibu had twins from Pontiac, Saturn and Oldsmobile….. that’s a lot of part modification for basically identical cars.
Can we just skip on this one?
So a new CHEVROLET Envision I guess.
If it’s built in South Korea that means it will be made to NA safety standards and is not a GEM vehicle. A US market introduction is possible.
Why spent money on this when you have traxs, equinox, blazer. You are overloading your own lineup.
Ask The Who: when I ransack their homes, they want to shake my hand!
GM needs more variety to compete against Ford and all the foreign brands. But GM also has to promote them with more ads. I see more Kia ads than GM on TV.
I asked Bobby Dylan, I asked the Beatles, I asked Timothy Leary, but he couldn’t tell me, either. They call me the seeker…I’ve been searching low and high.
Thank you, Pete Townshend!
Yawn … another SUV … like another one was really needed. GM, a small truck like the Chevy LUV was is what’s actually needed in the market, ext/cab maybe, no 4 doors … that’s the winning ticket.
Very similar to Envision, maybe too alike, & should just be replacement for Trax. Building a GEM Trax was silly when Chinese Envision could be rebadged for LATAM and other global markets. Chevrolet is a smaller player in China and not with an additional ICE vehicle when Boajan has bigger sales.
Total yawn. I go to bed nearly every night now hoping that I will wake up and this entire SUV/CUV and now C-CUV thing will be in the past. I pray, oh God please let this SUV/Crossover thing pass as well as the absolutely stupid war of the screens where everyone is bragging that their screen is bigger than the other’s screen. IMO, the automotive world has gotten so bland and sh**ty that I really don’t care any more. I truly am losing my interest in anything with the car industry. Thus far, I’m so happy with my new Malibu that I may just keep this car for a very long time. No matter if next year or in 10 years, here’s what I’ve decided will make my cut. Must haves: Sedan/car based or anything NOT an SUV. All electric or PHEV with min range of 50 miles all electric. Little to no ugly black plastic on the sides and/or around the wheels. An American brand with the preference to being assembled in the USA.
No go for me: Anything Japanese brand. Zero exceptions. Anything with huge screens or screens like in the Tesla Model 3. Anything SUV/CUV. Anything with huge black plastic cladding like the Mazda CX30, CX5, CX50 and CX9 (and the many other brands using them).
If I can’t find anything to check each box on my list above, then I will be keeping my current car till it literally dies.