The shop, Retro Designs, says it started this project as it wanted to reimagine the first-generation Chevy Bel Air while also preserving the integrity of the car’s iconic original design. The end result is a 1954 Bel-Air with a restyled body, a sharper silhouette and a head-turning two-tone blue and white paint job by Axalta.
Under the hood of this two-door Chevy coupe is a supercharged 6.2L LT4 V8, which is paired with a modern GM 8L90 eight-speed automatic transmission. Other performance upgrades include an aftermarket supercharger pulley, Ultimate headers and a custom cold air intake. The package rides on a custom Scott’s Hot Rods chassis, which has been outfitted with Ride Tech air-ride springs and Wilwood disc brakes at all four corners. A set of Boze custom billet wheels round out the package, measuring 245/35/20 out front and a massive 345/30/20 in the rear. Sticky Michelin Pilot Sport Cup tires ensure this custom coupe has enough grip to put the LT4’s 640 horsepower to the pavement.
Inside, this unique Chevy Bel Air has white leather upholstery, a Lokar shifter, Dakota Digital gauges and bolstered modern-day seats to hug passengers through high-speed corners. Despite the modern-day components, the interior retains its original look with an OEM steering wheel and dashboard and polished brush metal trim.
Despite the thousands of hours that it has sunk into this custom 1954 Chevy Bel Air, Retro Designs is already looking to part with it. Rather predictably, it won’t come cheap, with the car currently listed for sale via its website for a steep $350,000. Interested parties can inquire about the car via Retro Designs’ website.