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GMC Sierra Sales Gained Segment Share During Q1 2022

GMC Sierra sales decreased in the United States, Canada, and Mexico during the first quarter of 2022.

GMC Sierra Sales - Q1 2022 - United States

In the United States, GMC Sierra deliveries totaled 56,617 units in Q1 2022, a decrease of about 10 percent compared to 62,917 units sold in Q1 2021. Sierra 1500 (LD) sales fell 18.7 percent to 36,805 units, while Sierra HD sales (2500HD and 3500HD) increased 12.2 percent to 19,812 units.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
SIERRA -10.01% 56,617 62,917

GMC Sierra Sales Detail - Q1 2022 - USA

ModelQ1 2022 / Q1 2021Q1 2022Q1 2021
Total-10%56,61762,917
Sierra LD-18.7%36,80545,257
Sierra HD+12.2%19,81217,660

GMC Sierra Sales - Q1 2022 - Canada

In Canada, GMC Sierra deliveries totaled 13,080 units in Q1 2022, a decrease of about 22 percent compared to 16,670 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
SIERRA -21.54% 13,080 16,670

GMC Sierra Sales - Q1 2022 - Mexico

In Mexico, GMC Sierra deliveries totaled 445 units in Q1 2022, a decrease of about 25 percent compared to 593 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
SIERRA -24.96% 445 593

Competitive Sales Comparison (USA)

GMC Sierra sales performance kept Big Red’s truck range in fourth place in the full-size mainstream pickup truck segment during the first quarter of 2022. The Ford F-Series (see running Ford F-series sales) remained in first place with a 31 percent decrease in sales to 140,701 units. The Ram Pickup remained in second place with a 15 percent drop volume to 127,116 units while the Sierra’s corporate cousin, the Chevy Silverado (see running Chevy Silverado sales), remained in third place with a four percent slip to 121,107 units. The Sierra remained in fourth place with a 10 percent dip to 56,617 units. The Toyota Tundra followed in fifth place with an 18 percent growth to 22,643 units, while the Nissan Titan placed last with a 14 percent drop to 6,415 units.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD F-SERIES -31.08% 140,447 203,797 30% 36%
RAM RAM PICKUP -14.59% 127,116 148,836 27% 26%
CHEVROLET SILVERADO -4.33% 121,107 126,591 26% 22%
GMC SIERRA -10.01% 56,617 62,917 12% 11%
TOYOTA TUNDRA +18.34% 22,643 19,134 5% 3%
NISSAN TITAN -14.04% 6,415 7,463 1% 1%
TOTAL -16.60% 474,345 568,738

From a segment share standpoint, the Sierra held a 12 percent share, up one percentage point. The F-Series held a 30 percent segment share, down six percentage points and Ram held a 27 percent share, up one percentage point. The Silverado held a close 26 percent share, up four percentage points, followed by the Sierra’s aforementioned 12 percent. Finally, the Tundra held a five percent share, up two percentage points while the Titan maintained a one percent share.

We provide Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
RIDGELINE -26.90% 9,189 12,570

Combining sales of the two full-size GM truck lines, the Sierra and Silverado, accounts for 177,724 deliveries for a 38 percent segment share, propelling The General well ahead of Ford by over 37K units and above Ram by over 50K units. That makes GM America’s the best-selling purveyor of full-size pickup trucks.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
CHEVROLET SILVERADO -4.33% 121,107 126,591 68% 67%
GMC SIERRA -10.01% 56,617 62,917 32% 33%
TOTAL -6.22% 177,724 189,508

The full-size mainstream pickup truck segment contracted 17 percent to 474,599 units in Q1 2022, meaning Sierra sales outperformed the segment average.

The GM Authority Take

GMC Sierra sales saw a smaller decrease in sales volume on a percentage basis compared to Ford and Ram models. In addition, combined sales of the GM trucks enabled The General to lead the full-size mainstream pickup truck segment.

All this is despite various setbacks, including inventory being impacted by production hurdles throughout the 2021 calendar year due to the ongoing global semiconductor microchip shortage. Although production of the refreshed 2022 GMC Sierra was delayed back in February 2022 and again for two weeks in March, it resumed in April. As a reminder, the GMC Sierra 1500 is assembled at the GM Fort Wayne plant in Indiana and at the GM Silao plant in Mexico. Better yet, the refreshed 2022 GMC Sierra 1500 began arriving at GM dealerships in the U.S. in March.

We expect GMC Sierra sales to improve as more truck shoppers become interested in and purchase the updated 2022 Sierra. Highlights of the refreshed model include new exterior styling, a completely overhauled cabin, along with powertrain improvements, as well as the addition of a range-topping Sierra Denali Ultimate and the introduction of the all-new Sierra AT4X off-roader. The Sierra Denali Ultimate is GMC’s most luxurious pickup yet, while the Sierra AT4X is (mostly) GMC’s equivalent to the new Silverado ZR2. What’s more, GM Authority recently learned that GMC is already testing a next-level 2022 Sierra AT4X that could be an even more capable performer off-road.

In addition, GM is developing a new GMC Sierra HD AT4X as part of the 2024 model year refresh of the Sierra HD range to slot in above the “regular” GMC Sierra HD AT4, which GM Authority was first to report. The new GMC Sierra HD AT4X will join the “regular” GMC Sierra HD AT4 in Big Red’s heavy-duty pickup truck lineup, slotting above it, rather than replacing it. Recent spy shots of a prototype Sierra HD AT4X confirm our original reporting.

In addition, we recently spied the refreshed 2024 GMC Sierra HD interior for the very first time, showing a new center stack configuration that most likely will mirror the one on the refreshed 2022 GMC Sierra 1500. It’s worth noting that the Sierra HD refresh was originally planned for the 2023 model year, but was delayed until 2024 as a result of continuing setbacks stemming from the COVID-19 pandemic, which has caused several GM vehicle launches to be delayed or otherwise pushed back by a model year.

Refreshed 2024 GMC Sierra HD AT4X prototype

In even bigger news, GM teased the upcoming electric GMC Sierra pickup at the end of last year. The electric GMC Sierra electric will be the third EV in GMC’s lineup, after the GMC Hummer EV pickup and GMC Hummer EV SUV. Just like the two Hummer EV model variants, the electric Sierra Denali will ride on GM’s BT1 platform while making use of GM’s Ultium battery system and Ultium Drive motors.

The introduction of the refreshed Sierra 1500, updated Sierra HD, and the Sierra EV should boost sales for GMC, particularly given that a whopping 43 percent of pickup owners plan to own an electric truck in the next decade.

The future continues to burn bright for GMC – a major profit center for General Motors – as it begins selling an ever-expanding range of attractive and highly competitive models over the next couple of years.

A teaser image of the upcoming GMC Sierra EV.

A teaser of the upcoming GMC Sierra EV

About The Numbers

  • GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
    • GMC Sierra Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
    • Chevrolet Silverado Chassis Cab
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Can’t want to take delivery of mine after it’s been sitting in a corn field for months. Hopefully the wire harnesses aren’t too chewed up and gas stays under $6/gallon

    Reply
  2. GM authority funny numbers on there take. Brandon must be running GM authority too, with his word salad looser

    Reply
  3. It’s to bad that they chips for the ones in production now but I have been waiting for months to
    Get the ones that belong in my new Serria limited and all I get is the runaround maybe it’s time
    To look around differntly next time

    Reply
    1. Not sure what you’re even complaining about, that’s your fault for going with the limited lmfao

      Reply
  4. Someone should note that going forward the market will get smaller due to rate hikes, inflation, and legitimate supply shortages. Oh and higher gas prices

    Though the fact that the Sierra is single-handedly beating the Tundra is impressive.

    The time to ramp up supplies for EV vehicles is now, so that when they do reveal the Sierra EV in its entirety they can get it launched within 6 months. The whole pro of having a major manufacturer is to be able to push out new products faster….the Silverado EV being revealed in January and needing 2+ years to become production ready is very sad.

    Reply
    1. GM is all about talk and carrot dangling. even after GM launches there EV , it will be recall after recall like there Chevy VOLT junk. a consumer would need to be crazy to purchase any of this new EV crap from GM and Ford untill 5 years down the road. You say 2 years to become production , yet GM has been two years coming up with new interior, and it will be 4 plus years on the HD by the time they come out in 2024. and its a re-hashed interior at that.

      Reply
      1. Plenty of stupid and gullible Americans to do just that.
        Let them suffer and laugh at their stupidity. Best way to deal with it.

        Reply
    2. And those EVs won’t be saving them.
      Lithium cost are up 900%. Several other battery materials have tripled or more in price.
      Anyone that wasn’t drunk on EV koolaid saw this coming like me.
      Next up: Higher Electricity prices to totally negate any benefit to buying that EV.

      Reply

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