GM Sees Chevy Camaro Convertible Sales Opportunity
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GM sold just 29,775 examples of the Chevy Camaro in the United States last year, and with sales of the sports coupe down 5.3 percent in the first quarter of this year, it doesn’t seem as though demand for the nameplate is growing, while dealer inventory remains limited. GM still sees strong sales potential in the current sixth-generation Chevy Camaro, though – particularly with regard to the Convertible model.
GM says it still sees sales potential in the Chevy Camaro Convertible thanks to its status as one of the few remaining four-passenger droptops on the market. The Dodge Challenger in its current iteration was never offered as a convertible, although the Ford Mustang is still going strong with its convertible variant. The remaining four-seat convertible models available in the U.S., like the Audi A5, Mercedes-Benz C-Class and BMW 4 Series for example, are quite a bit more expensive than most Camaro and Mustang models.
Most of the more affordable indirect competitors to the Chevy Camaro in the U.S. have departed over the past five years or so. This includes cheaper offerings like the Fiat 500c, Volkswagen Beetle and Chrysler 200, along with somewhat pricier ones like the BMW 2 Series and Audi A3. The Camaro Convertible is also one of the few remaining convertible models available with a manual transmission.
| Segment | Compact | Compact Luxury | Midsize | Small Luxury | Sport |
|---|---|---|---|---|---|
| Model | Buick Cascada | Audi A5 | Chrysler 200 | Audi A3 | Chevy Camaro |
| Model | Fiat 500c | BMW 4 Series | BMW 2 Series | Ford Mustang | |
| Model | Mini Convertible | Mercedes-Benz C-Class | |||
| Model | Volkswagen Beetle |
| Segment | Compact | Compact Luxury | Sport |
|---|---|---|---|
| Model | Mini Convertible | Audi A5 | Chevy Camaro |
| Model | BMW 4 Series | Ford Mustang | |
| Model | Mercedes-Benz C-Class |
Also helping the sales case for the Camaro Convertible is the list of available powertrains. This includes the turbocharged 2.0L I4 LTG, naturally aspirated 3.6L V6 LGX, naturally aspirated 6.2L V8 LT1, and supercharged 6.2L V8 LT4 gasoline engines. The Camaro also occupies a very wide price range via its available trim levels, from the entry-level 1LT and 2LT to the pricy and powerful ZL1.
Production of the 2023 Chevy Camaro in both Coupe and Convertible body styles will commence at the GM Lansing Grand River Plant in Michigan on June 6th, 2022. GM Authority intel suggests the nameplate will remain in production until the end of the 2024 model year, at which point GM will put the Camaro to pasture to focus on electric Chevy models instead. A farewell special edition package is expected to be introduced for the 2024 model as a send-off for the nameplate.
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I tried ordering a 2022 LT1 last week and I was told by the dealer (that I trust) that everything going forward would be a 2023…which I anticipated, but they said it looks like there will be no 2023 LT1s. Of course there has been so much speculation from no LT1, to the LT2, to no 4 cyl, etc. that who the heck knows what to expect? Yet, the configurator on line still shows 2021 and 2022? With that said, some of GMs choices on the camaro gen 5 and 6 have made no sense. The chief #1 complaint from the 12 model yrs of terrible visibilty could have been somewhat mitigated by making blind side monitoring standard on all trims…instead, it’s only available on 3LTs and 2SS with not even a stand alone option. Bose/Tech package…available on LT1, but not 1SS…does this make sense? Needless to say, I did not order one that day as no one seems to know what’s going on, which trims, engines, price, etc. Supposedly pricing is expected on 6/6…I guess we will see if any mysteries are solved.
They have absolutely no idea what 2023 Camaros will be offered at this point…
But they can tell you all about the 2023 Silverado and Tahoe models…
And yes…. The GM website acts like the Camaro died in 2022… it never gets updated and not making blind spot monitoring a Base model perk is insane. Basically need to spend $40k to get that “Fancy New Safety Technology”!
🤣🤣🤣
When all you ever do is tell everyone how awful the Camaro performs in its Market Segment and that you can’t wait to kill it off, how do expect anyone to walk into a dealership and order one?
I still have my 2014 and get thumbs up regularly…
The car is fine…
GM just has no idea how to sell it…
SMH
Thinking of buying a Camaro convertible before it’s just another memory, but the lack of space in the back seat and trunk are a real issue. Still love my Cascada which has been a pleasure to drive in 5 snowbird escapes to A1A’s beaches (and 30 MPG).