GM Sees Chevy Camaro Convertible Sales Opportunity
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GM sold just 29,775 examples of the Chevy Camaro in the United States last year, and with sales of the sports coupe down 5.3 percent in the first quarter of this year, it doesn’t seem as though demand for the nameplate is growing, while dealer inventory remains limited. GM still sees strong sales potential in the current sixth-generation Chevy Camaro, though – particularly with regard to the Convertible model.
GM says it still sees sales potential in the Chevy Camaro Convertible thanks to its status as one of the few remaining four-passenger droptops on the market. The Dodge Challenger in its current iteration was never offered as a convertible, although the Ford Mustang is still going strong with its convertible variant. The remaining four-seat convertible models available in the U.S., like the Audi A5, Mercedes-Benz C-Class and BMW 4 Series for example, are quite a bit more expensive than most Camaro and Mustang models.
Most of the more affordable indirect competitors to the Chevy Camaro in the U.S. have departed over the past five years or so. This includes cheaper offerings like the Fiat 500c, Volkswagen Beetle and Chrysler 200, along with somewhat pricier ones like the BMW 2 Series and Audi A3. The Camaro Convertible is also one of the few remaining convertible models available with a manual transmission.
| Segment | Compact | Compact Luxury | Midsize | Small Luxury | Sport |
|---|---|---|---|---|---|
| Model | Buick Cascada | Audi A5 | Chrysler 200 | Audi A3 | Chevy Camaro |
| Model | Fiat 500c | BMW 4 Series | BMW 2 Series | Ford Mustang | |
| Model | Mini Convertible | Mercedes-Benz C-Class | |||
| Model | Volkswagen Beetle |
| Segment | Compact | Compact Luxury | Sport |
|---|---|---|---|
| Model | Mini Convertible | Audi A5 | Chevy Camaro |
| Model | BMW 4 Series | Ford Mustang | |
| Model | Mercedes-Benz C-Class |
Also helping the sales case for the Camaro Convertible is the list of available powertrains. This includes the turbocharged 2.0L I4 LTG, naturally aspirated 3.6L V6 LGX, naturally aspirated 6.2L V8 LT1, and supercharged 6.2L V8 LT4 gasoline engines. The Camaro also occupies a very wide price range via its available trim levels, from the entry-level 1LT and 2LT to the pricy and powerful ZL1.
Production of the 2023 Chevy Camaro in both Coupe and Convertible body styles will commence at the GM Lansing Grand River Plant in Michigan on June 6th, 2022. GM Authority intel suggests the nameplate will remain in production until the end of the 2024 model year, at which point GM will put the Camaro to pasture to focus on electric Chevy models instead. A farewell special edition package is expected to be introduced for the 2024 model as a send-off for the nameplate.
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Plenty of sales opportunities all around. Who runs this company? Oh wait. That’s right.
Build the stupid cars and update them accordingly like ford does the Mustang. It’s hard to buy vehicles when zero are built or on lots.
Im sure plenty of readers here have thumbs up the rectum with preliminary orders collecting dust.
Our ZL1 1LE was shipped out of New York to Florida way back in March 2021. This is a long standing problem.
Umm in case you missed it there is a parts shortage in the automobile industry.
Aren’t you at fault for ordering a vehicle during a known parts shortage ??
Everyone knows about this, so complaining about making a poor decision to order a Car during a production issue is YOUR FAULT!!!!!!
The entire industry is having problems making deliveries not just GM
GM has nobody to blame but themselves for the demise of the Camaro. It is clearly the best out the 3, but they do nothing to promote this car, needs more a la carte options.
You know the difference unfortunately is Chevy/GM doesn’t market specialty or special builds for a nitch market that enhances loyalty and a following. And they don’t promote partnership projects, Ford beats them hands down and always has. Stroppe Broncos, Saline Mustangs, Cobra’s, the list goes on and on. and when they do decide to answer back with a performer it’s short lived and falls short of dominating that segment, I think they build the best handling, no doubt but they always play it safe and miss with almost greatness, Corvette exception of course. It will be a sad day when the Camaro is gone! From the muscle car dominance (remember Yenko?) they once enjoyed and the aging life followers it gathered! Wake up Chevy! Go racing leave the Volt for the left.
Hennessy and Lingenfelter Ring a bell??
My Chevy Dealer carries both of these partner projects on Camaros, Vettes ,Silverados and other models
Jessup Chevrolet in Cathedral City California
Yenko, Hennessy, Lingenfelter,Multimatic(shocks) all make performance kits for GM
so you have no clue what you are talking about
Yenko currently makes a 1050 hp kit for the 2022 CAMARO!!!!!
Hennesey makes the Exorcist kit
Lingenfelter makes Tahoe,Silverado,Vette,Camaro,Sierra,Yukon performance kits
Actually the list goes on, on how many companies work with GM to make performance parts and upgrades…..
And dealerships like Jessup Chevy always have specialty vehicles in stock
Do some research next time
Hennessey waiting for my ZL 1 Camaro in order to upgrade it to Exorcist package. It’s been six months and counting since I ordered my Camaro back on November 11, 2021. When you are only selling 30,000 Camaros a year, you should have plenty of chips and parts available. If you don’t, you are a grossly incompetent, mismanaged company. I suspect GM is robbing the Camaro buyers to satisfy the Silverado buyers.
You know the difference unfortunately is Chevy/GM doesn’t market specialty or special builds for a nitch market that enhances loyalty and a following. And they don’t promote partnership projects, Ford beats them hands down and always has. Stroppe Broncos, Saline Mustangs, Cobra’s, the list goes on and on. and when they do decide to answer back with a performer it’s short lived and falls short of dominating that segment, I think they build the best handling, no doubt but they always play it safe and miss with almost greatness, Corvette exception of course. It will be a sad day when the Camaro is gone! From the muscle car dominance (remember Yenko?) they once enjoyed and the aging life followers it gathered! Wake up Chevy! Go racing leave the Volt for the left.
Would be nice for GM to publish some safety states on the A-pillar, like they did with the C8.
I’ve flipped through dozens of rollovers, and confirmed the A-pillar is reinforced on 6th Gen to the midway point. But GM officials refuse to discuss if it can be a reinforced rollbar or not. And yes, I asked their press office… declined to comment.
GM is betting the ICE will be priced out of existence due to manipulated gas prices. Most other manufacturers are hedging their bets and producing an EV. But so far the world wide public is still demanding ICE vehicles. Nothing will save GM short of a complete Board of Directors turnover.
Funny thing- Hyundai is going to build another plant in Georgia that will be both EV and ICE capable. Stellantis’ SUV and pickup truck plants will be able to build ICE, Hybrid, and Electric on the same line. It is nice to see at least two other automakers not have their heads in the sand.
Out of the pot and into the fire!
Hellbent on EV’s ? The raw materials needed for a lithium battery primarily come from China and Russia. China has purchased mines all over the globe that have these materials. What could possibly go wrong when we depend on these two countries for EV production?
The supply of lithium, copper, and nickel needed to produce EVs is limited and the prices skyrocketing. There are still ample supplies of iron-ore and aluminum for ICE vehicles.
CAMARO SALES ARE DOWN BECAUSE THERE ARE NONE TO BUY !
If you make ’em, we’ll buy ’em.
Do not tell me or anyone else that demands are down when they’re none to buy. That tells me demand must be extremely high.
Nice cars but I think it’s time to move on from this body style and move into the early 70’s type body of coupe and convertible.
Make a golden opportunity, have more backseat room for real passengers next time around.
I tried to order a 2023 Convertible I4 today but its on constraint.
Maybe sale slowed because the Camaro doesn’t look like a ’69 anymore? Rumor says visibility is poor? Is it factor fiction?
Gm makes bad decisions across all division then decided oops and brings back models. Then the extra cost of these mistakes get passed on to the customer’s and then the vehicles get priced out of the market. Ford Mustang went electric so why can’t the Camaro…!?! I know it’s not the power but it looks like fuel prices aren’t going to stop until now one can afford to drive to work unless u have public transits. Which is tough in rural areas in Ontario.
In all fairness, Ford named its Mach E a Mustang for marketing purposes. In reality it is another CUV. Putting the Mustang name on something like that would be akin to Chevy putting the Corvette name on the Bolt.
Why is GM acting like nobody is interested in the camaro. Their seems to be an awful lot of people with current builds in for a 2022, myself included for a vehicle they say nobody wants
We were given a Camaro convertible as a rental car last year and with the top down we couldn’t even put a carry on bag in the trunk, plus the visibility was terrible so we didn’t accept the rental. If they don’t fix those 2 issues sales will suffer. We bought a Mustang GT convertible and love it!
Once GM is all EV, I guess I will need to switch brands.
Sad to see the Camaro go, GM has lost their way. I’m sure that Miss Mary is good at business just not the car business. I might order a farewell SS drop top just for old times sake.
With the outward visibility on par with a Soviet T-34 tank, even with a drop top, one can’t see out of it.
I tried ordering a 2022 LT1 last week and I was told by the dealer (that I trust) that everything going forward would be a 2023…which I anticipated, but they said it looks like there will be no 2023 LT1s. Of course there has been so much speculation from no LT1, to the LT2, to no 4 cyl, etc. that who the heck knows what to expect? Yet, the configurator on line still shows 2021 and 2022? With that said, some of GMs choices on the camaro gen 5 and 6 have made no sense. The chief #1 complaint from the 12 model yrs of terrible visibilty could have been somewhat mitigated by making blind side monitoring standard on all trims…instead, it’s only available on 3LTs and 2SS with not even a stand alone option. Bose/Tech package…available on LT1, but not 1SS…does this make sense? Needless to say, I did not order one that day as no one seems to know what’s going on, which trims, engines, price, etc. Supposedly pricing is expected on 6/6…I guess we will see if any mysteries are solved.
Thinking of buying a Camaro convertible before it’s just another memory, but the lack of space in the back seat and trunk are a real issue. Still love my Cascada which has been a pleasure to drive in 5 snowbird escapes to A1A’s beaches (and 30 MPG).