General Motors has just announced the appointment of Gonzalo Escobar as the new Director of Global Customer Connectivity Experience and OnStar for Mexico, a position that represents the highest leadership position within GM’s telematics service in the Latin country. The automaker stated that Escobar will begin to exercise his functions on Monday, May 16th.
Gonzalo Escobar will be the new person in charge of leading customer service strategies, as well as the operations of OnStar’s safety and connectivity service in Mexico, where the platform exceeded 200,000 active subscribers at the beginning of this year. Remarkably, OnStar combines high technology with human support and is the only service of its kind within the Mexican automotive industry.
“I am very pleased to announce the appointment of Gonzalo,” said President and CEO of GM Mexico, Francisco Garza, in an official press release. “With his experience and focus on results in the commercial and financial areas, I am convinced that he will continue to strengthen our business for the benefit of clients,” he added.
As such, Gonzalo Escobar replaces Mario Romero in the top position of OnStar in Mexico, who had held that position since the beginning of 2020 and was recently promoted to Director of Customer Care and After Sales of GM Mexico. In his new role, Escobar will report directly to Francisco Garza and Jeffrey Massimilla, GM Vice President of OnStar and Global Connectivity.
The new director of OnStar in Mexico, who will also be part of GM Mexico’s Executive Committee, has 15 years of experience in the company’s sales and financial areas, and prior to being promoted to this new leadership position, he was Chevrolet Channel Sales Director. Gonzalo Escobar is an Industrial Engineer from La Salle University and has a Master’s degree in Business Administration from the same institution.
OnStar has been available for the past nine years in Mexico, with sustained growth and a good level of acceptance since its local launch in mid-2013. In fact, as has happened in other countries, GM’s telematics service experienced drastic growth in the use of its services over the last two years due to the COVID-19 pandemic that prompted a greater use of communication technologies.