General Motors is stepping into the all-electric vehicle space with gusto, announcing back in 2020 that it plans to launch 30 new EV models globally by the 2025 calendar year. Of course, these new GM EVs aren’t The General’s first all-electric efforts, and according to General Motors President Mark Reuss, the automaker has learned from past mistakes when it comes to bringing an EV to market.
Looking at the electric vehicles in GM’s past, we find The General’s earliest effort being the GM EV1, which was produced between 1996 and 1999. Other notable efforts include the Chevy Volt plug-in hybrid, first produced late in 2010, and the pre-refresh Chevy Bolt EV, which first rolled off the line in 2016. With each of these vehicles, GM did not have any other electrified offerings in its lineup, aside from regular hybrids, which made promotion difficult without sacrificing vehicles in GM’s gasoline-powered portfolio.
Now, however, with a broad range of GM electric vehicles set to hit center stage, GM has learned from its mistakes, according to GM President Mark Reuss.
“The company, at that time when we launched the original Bolt, was afraid and didn’t really get behind it,” Reuss said at the recent Automotive News Congress in Nashville. “We would have liked to have had a portfolio of electric vehicles to go to market with. It’s hard to put one car in market and have anybody get behind it in a sales network.”
Now, however, General Motors has a broad range of electric vehicles on offer, with more set to arrive soon. Just a few examples include the new GMC Hummer EV Pickup and SUV, the new Chevy Bolt EUV, the refreshed Chevy Bolt EV, and the Cadillac Lyriq luxury crossover. Looking ahead, General Motors will offer an electrified version of the Chevy Silverado pickup, as well as electrified versions of the Chevy Blazer and Chevy Equinox crossovers.
Critically, each of these vehicles (with the exception of the Bolt EV and Bolt EUV) leverage GM’s latest Ultium battery and Ultium Drive technology, which was co-developed with LG Energy Solution. GM will invest $35 billion in EV and autonomous vehicle tech through 2025, with plans to go fully electric with its light duty vehicle line by 2035.
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Comments
does anyone really believe the ultium platform is a huge advantage over what the competitors have?
It’s not. It’s just a bunch of talked up hype.
Fortunately the looming recession will end the party. In addition to the battery shortages spreading across the world.
This whole thing is a bunch of hype. If they really learned from their mistakes than they wouldn’t have lost a fortune on the bolt sales, and another fortune on the recall. Also, they haven’t even sold any Cadillac EV’s or Silverado EV’s and only a handful of Hummers.
You would normally want to make a statement like this after you have recouped your intitial investment and start rolling in a profit. Not when your spilling your guts financially and have nothing to show as of yet.
Can we get hyped for something real??? A 2023 Colorado ZR2 perhaps???
Lol this is the honest truth. Stock price and RAPIDLY dwindling market share tell the tale.
Looming recession? Tell me more….
God knows all of the punchbowl needs a serious reset. Thanks FED
No the NFP which Toyota/Subaru/BYD use are the safest, longest lasting batteries on the market and the only ones I would consider…………..When Toyota uses something, You know it will last forever………..Paul
Show the 5uckin celestiq u morons
Lol oh not yet. But it will.
Hopefully, learning from prior mistakes includes appreciating the value of continuing to produce ICE cars & trucks for customers who want other choices. EV’s are no panacea.
More like a pancreas, an exploding pancreas 🤣
I’ve yet to see proof they have learned from any of their mistakes.
When they sell one under 40K that doesn’t get recalls, catch fire, and has a decent range between charging, perhaps. Up to now, business as usual. Not happening.
I haven’t read anything that makes me believe that the Ultium platform is superior to any other. In fact, if the best it can deliver is a 300 mile range, it is inferior to many.
They haven’t learned anything if they are still using LG batteries.
GM is very late to the party. As of now the Bolt is the only thing they sell. Certainly no sign of “lessons learned” except how to hype cars and batteries that don’t exist.
The perfect storm is now occurring for EV producers. A prolonged and upward climb in gasoline and diesel pump prices due to the Russian war and the current administration’s position to off oil and gas for energy. Also the shortage of chips for IC vehicles.
Since pump prices have gone into the stratosphere and beyond the masses have been clamoring for available subcompacts and EV’s.
As the Russian War continues and the oil markets do various workarounds in transport and trading deals which enrich both producers, traders and transporters = raising pump prices, this will create further substitution to EV’s and further contribute to rabid inflation the likes of which will be equivalent to Europe in the 1920’s.
GM is in excellent position at this time. Vlad Putin is an indirect blessing to GM, Ford and automakers in the EV game. No doubt that Putin will be Time Magazine’s person of the year. Putin is the Hitler of our era.
Adjustment will eventually come in a future World War which is imminent. I’m speaking as a realist, not a fatalist.
He should have been sacked like his dad was! He’s just a B’s talking puppet!
Bubba: In the corporate world all the executive souls downstream from the CEO are mouthpieces for the chief. If they speak or write otherwise their career dissipation light goes on.
Remember a fish always rots from it’s head to it’s tail.
This is a very bold move by GM and could significantly damage it for a very long time if their customer base doesn’t buy all in. I want a choice of ICE or EV or gas-electric hybrid.
Old School:
The folks at Ren Center should be constructing shrines to both Vlad the Bad and Brandon because both indirectly or directly are helping the General to meet their EV business plan. If Brandon fails to get re elected, GM has Vlad as backup.
As we all know current wars are now long term affairs. The big oil producers have Vlad on their Christmas gift lists this year.
If all works accordingly, with a long term war, and even another successful national election fix, GM is sitting in the Catbird seat.
As top investors do, you want to zig while the others are zagging.
GM will prevail as all the stars are in perfect alignment for them at this time.
You have to remember the 16 to 45 year old crowd dig anything electric and electronic.
Our 26 year old son has booked a reservation for a Tesla pickup.
Vlad can hold out for years. Meanwhile the West is in turmoil with inflation and a recession around the corner. Vlad and Xi are clicking their heels.
We are in times like never before.
God help and bless us.
I really get a kick out of all you guys sucking up to whomever the TV SET tells you to be mad about this month.
I didn’t see much sympathy from you guys when 500,000 Iraqi’s were killed during “Shock and Awe” under false pretenses – SURPRISE ! – Saddam Hussein really *did not* throw babies out of incubators nor have any weapons of mass destruction any longer…
Or 50,000 deaths by ‘Our Friend’ Saudi Arabia against Yemen, or Deaths in Syria – where “That TYRANT” Assad was protecting Christians from dying. Thankfully they got their protection from Russia – apparently one of the few remaining Christian nations left. Or the US-Financed Coup D’Etat in Feb 2014 where asst secretary of State Victoria Nuland bragged it “Only cost $5 Billion of US taxpayer money” to overthrow the democratically elected gov’t there… The’new’ gov’t in Kiev that has been SHELLING, Raping, and Murdering residential apartment building dwellers in Donnesk and Legansk for the last 8 years. Russia is being seen in the eyes of THESE UKRAINIANS as Liberators..
Meanwhile we send another $40 billion in to continue the slaughter.
Dude, swear off the Orange Kool Aid. 🤪This is an automobile forum.
Then “DUDE” – don’t make false statements about politics, or call people names they do not deserve. You didn’t do this – but the guys I responded to did. If they hadn’t promulgated false-hoods that are political, I wouldn’t have corrected them here.
I voted for democrat Tulsi Gabbard in the last presidential election. Would have turned out better than the guy you voted for.
I did not vote for either of the clowns running last time so assuming who I voted for….. Kool Aid drinker. I don’t discuss my politics here or for that matter any place in social media.
The dice are rolling down the EV table. gm, as usual, is late to market. The odds are that gm won’t be an EV leader. Talk is cheap. Will that $35 billion investment payoff?
Can EV sales prosper during a recession? Is Tesla going to continue to be a market leader, probably. Will Tesla maintain its market share? Probably not.
The future is electric vehicles.
Slowly but surely for GM to get it completely 100% right for their EV vehicles.
It looks like slow and steady may win the race for GM, like the Tortoise and Hare fable. The slow Tortoise wins the race.
Putin’s Russia War on Ukraine that caused astronomical gas prices worldwide is now urgent and timely for all to wean off gas vehicles and get into electric vehicles as soon as possible. Putin is the new Hitler and Anti-Christ of our time!
Looking forward to GM’s upcoming 30 electric vehicle model offerings, especially the EV Buicks.
Edward Ken Wong:
I concur with you. However in my analysis EV’s are not the panacea to cure environmental ills. It’s the 8+ billion souls on the planet with their population growing geometrically, and all their consuming, eating, defecating and urinating 24 x 7 x 365. The amount of methane production is unbelievable.
The air quality with the masses going to EV’s will not change for the better. Add to that ocean floor and land based natural gas seeps. Coal beds also discharge significant amounts of methane.
I like the concept of EVs, but windmills and solar panels are not going to get it. It’s population control. China is onto this. In India, it’s a bust out. Sadly the whole country of India smells like a sewage treatment plant.
1. People in this thread (not you) seem to forget that Honda is going with GM’s electric tech INSTEAD OF rejecting it as inferior. I repeat: Honda.
2. I think you’ve conveniently forgotten the Hitler/Anti-Christ that was working for Putin for four years
Edward Wong:
Russia’s “Special Operation” of de-Nazification of Border country Ukraine is not at all to blame for an increase of Gas prices. If WESTERN countries had ‘kept their nose out’ then Russia would have been happy to still sell Wheat (they had a ‘bumper crop’ last year), Coal, Crude Oil, Fertilizer, and Russian Gas in $USD.
Since European and US placed SANCTIONS (really – a blockade – and therefore an Act of War) on Russia – their response has been that “Since $ and Euros are now non-negotiable for us, and since the US has defacto stolen $USD 100 billion of Russian reserves – from now on any ‘unfriendly’ countries must pay for Russian goods in Russian currency”. Oh well, Russians next winter will be WARM and well-fed.
The stupid Europeans initially planned to block 100% of Russian purchases – until they discovered they will STARVE in the Dark, and Cold next winter unless they change their plans.. Therefore – so far 10 European countries are quietly continuing to purchase Russian goods in Rubles.
GM has a nice problem on their hands on how quickly they can give presold orders to customers without customers getting tired of the wait and wonder off to another competitor. GM is lucky that potentially the LYRIQ, Silverado RST & Hummer are a hit.
Will I be able to buy directly from GM, no dealership BS?
Has GM really learned anything? 30 years of bad decisions. Is Ultium the magic battery to solve all their problems? If these battery packs don’t live up to the hype, it’s game over. Even with EV’s the march of climate change goes on.
Oh yes, climate change has marched on for hundreds of years before I was born and will continue for hundreds of years after I die…
But I do like the Ultium program. Motor windings made here in Western NY (the old Lockport Harrison Radiator Plant), which is good for the local economy, as well as ALL ULTIUM vehicles get battery-conserving Heat-Pumps for the cold winter months. I also like the 300+Mile battery sizes so that you can actually go some place without having to recharge all the time.
Mary can’t convince Wall Street so she sends out Mark for a try at the plate.
Yes, I used to think Mary was just crazy, but now I realize she’s spinning all these fanciful tales for GM stockholders, who don’t know better. This strategy seems very naive to me. I prefer VW with an open acknowledgement that Tesla is their main competitor or Ford which appears to have been working on EV’s for a while longer and actually has something to show. As for GM, I don’t want a Hummer and I can’t even find a Bolt to buy!
I’m sorry, but a 300 mile range just isn’t enough for a $70,000 premium Luxury vehicle. GMs Ultium System is a day late and a dollar short.
I own a 2018 Chevy Volt PHEV… Best car I’ve ever owned. I’m averaging about 25K miles per year and using under two gallons gas per week… Just wish they would have used platform for a small pickup. I’d buy in a second.