GM has filed to trademark EXT, GM Authority has uncovered. This latest trademark filing may indicate that GM is planning to develop a new truck model using the EXT name.
Filed on May 26th, 2022 with the United States Patent and Trademark Office (USPTO), this trademark application is assigned serial number 97430464. The application was filed under a Goods and Services category reserved for “motor land vehicles, namely, automobiles, sport utility vehicles, trucks and vans.” The last time GM filed to trademark EXT in the U.S. was way back in April of 2000. Additionally, the automaker filed to trademark EXT globally at different points throughout 2000.
With demand for new pickup models sky high (and forecasted to continue growing), the EXT trademark could very well be slated for use with a new truck model. Notably, this latest filing isn’t a renewal, but rather an entirely new filing.
GM last used the EXT name in conjunction with the Cadillac Escalade EXT, which was offered as a sport utility truck variant of the popular luxury SUV and related to the Chevy Avalanche. The Cadillac Escalade EXT incorporated a four-door crew cab body and seating for five with a short, stubby bed, offering a combination of luxurious interior appointment, practicality, and cargo capacity. Notably, the bed could also extend into the cabin to accommodate longer items.
2013 Cadillac Escalade EXT
Cadillac Escalade EXT production lasted over the course of two generations, with the first generation produced between 2002 and 2006, and the second generation produced between 2007 and 2013. The original EXT was eventually discontinued following low sales numbers.
Notably, the original Cadillac Escalade EXT competed with the Lincoln Blackwood, which was based on the Ford F-150. Going forward, Lincoln says it isn’t interested in making a successor to the Blackwood, or any pickup model for that matter.
We will continue to follow this story and provide further updates as we receive them. In the meantime, however, make sure to subscribe to GM Authority for more GM trademark news and around-the-clock GM news coverage.
Comments
Hmm Escalade IQ EXT? It would have the bones of the Silverado EV RST and Sierra Denali EV. It’d make complete sense.
Beautiful Pickup
The GMC & Chevy trucks are so good, there is no need for EXT to come back. But, we’ll see.
John: I wanted a Chevy or a GMC. 1) neither of my dealers could give me any kind of time frame for delivery. 2) Neither could state that my truck would be complete as delivered, as opposed to missing control modules that would be “dealer installed when available”. (More on that in a moment.) 3) Neither could say it would be a 2022, or would be delayed to 2023 with the attendant price increases.
My family buys GM pickups; we’ve had the best luck with them. But, I went with another make, and from order to delivery (complete) was under 35 days.
Now, about those “dealer installed when available” parts: I was born at night, but not last night. I fully believe that both Ford and GM will put the customers off and put them off, and put them off, until either they give up, or the customer is offered – in lieu of a finished vehicle – a $200 coupon good toward their next purchase of a GM or FoMoCo vehicle. Cynical? One gets that way with age and experience..
35 days? Could it be that you ordered a truck that was just sitting in a shiping yard just waiting to be bought? Funny you don’t mention the model, could it be that it’s Japanese?
Ram. Ordered January 14. Delmonico red, air suspension, crew cab, eTorque V8. 9-speaker upgrade for radio. 20 inch wheel option, electric folding mirrors, and some other items in an option package on the dealer configutator but not the web. This was not in a yard somewhere.
Eight days later, I received a VIN and “week of February 26” delivery date. Drove it home Feb 18. Complete.
And, it runs fine.
I ordered a a fully loaded ZR2 2 weeks ag, I just got confirmation it will be built this week and will be at the dealer by the second half of next month. Not sure where you’re at but that wasn’t the case with me.
It was January this year. The supply chains have gotten better since for all the manufacturers. Location: NE Tennessee.
Love the sexy! I am a owner of a avalanche and a Cadillac! Depending on cost I would buy EXT!
Thumbs up to you Grizz, thanks for your patriotism.
Patriotism was part. But , the Titan offers no appeal, and the Tunfra is uncomfortable and a total pig on fuel consumption.
Ford are not shipped complete and with both their recall record and the sheer arrogance of the local Ford agencies… no way.
Grizz, I think the truck public agrees with you.
If I recall correctly when Toyota built there Texas plant, Toyota stated that they had the capacity to build 200k Tundra the first year, they never came close. They had to bring the Taco over so the plant would run more efficient with the capacity they were using.
Another good reason to bring the Taco: Pontiac ceased to be, so the need for assembling just one product at the Fremont plant seemed uneconomical. That and the volatile labor situation that plant has had since the day it opened.
As for my Ram purchase: our family history is of a lot of MoPar cars, but just about exclusively GM for trucks, from pickups through the series 60. As stated before: I wanted a Chevy, but could not order the option combinations I wanted without going up two trim levels, and no way of knowing if I would get a finished truck.
its nice to have back a classic name coming back now we need the EXT be a fuel efficient and electric veheicle based from the Silverado EV-elctric Truck…, !how soon!
I wish that GM would look into making a compact truck to compete with the Ford Maverick, and Hyandai Santa Cruz. It can be called the Chevy S10 and GMC Somona like the old days.
Offer it with a split-bench seat, and I’d order one tomorrow. I love my Ram, but something smaller would better suit my needs.
When they build it, if it is a renewal of the Avalanche (we have a 2002 and had a 2013), I will be first in line. It can be a Chevy, Caddy or GMC. Doesn’t matter. We love our Avalanche.
A new generation EXT would be interesting.
If the Avalan… Silverado EV tops at $90k for the RST and the Hummer EV runs at about $125k, this EXTiq will be up there! Still, can’t wait to see it!