The 2023 Chevy Corvette Z06 is an enormously appealing vehicle, offering incredible mid-engine performance and stunning looks that elevate the eighth-generation C8 to a whole new level. That said, it looks like at least one dealer is leveraging that appeal to justify a hefty six-figure price markup.
In a recent post to reddit, user idontcare shared a screenshot of what appears to be an email from a salesperson at Dimmitt Chevrolet in Clearwater, Florida. In the email, the salesperson outlines the pricing and deposit involved in securing a new 2023 Chevy Corvette Z06, including $5,000 to hold the spot in line, $20,000 when the order is placed, and $75,000 at delivery plus MSRP. The email also states that the customer will need to sign a document stating they agree to pay $100,000 over MSRP to get the vehicle.
Indeed, for Chevy fans, the idea of doling out one-hundred grand over MSRP for the new 2023 Corvette Z06 could come as something of a shock. Currently, official pricing figures for the new sports car are still forthcoming, but initial estimates put MSRP around $90,000. If that’s the case, this $100,000 markup would more than double the cost.
Indeed, this isn’t the first time we’ve seen eye-widening markups for popular GM vehicles. The C8 Stingray certainly comes to mind, with some dealers asking for upwards of $100,000 over MSRP, or the Cadillac Escalade, with some dealers asking for upwards of $30,000 over MSRP.
Last year, GM Authority spoke with Chevrolet’s Director of Car and Crossover Marketing, Tony Johnson, about markups for the C8 Stingray.
“Dealers are the interface with the customers, so customers make the deal with the dealer, so we leave that side of the business to our great dealer partners, who I think do a fantastic job, honestly, meeting customer needs and helping them through the journey,” Johnson told GM Authority.
When asked if there was anything GM or Chevy could (or would want) to do to encourage dealers not to charge over MSRP, Johnson said, “Well, it’s supply and demand. We supply them, the dealers meet the demand.”
Earlier this year, GM sent a letter to dealers stating it would be “forced to take action if it learns of any unethical sales practices or brokering activities that undermine the integrity,” of its brands, including rerouting a dealership’s 2023 Corvette Z06 or 2024 Chevy Silverado EV allocations, or taking “other recourse prescribed by the Dealer Sales and Service Agreement.” It should be noted that GM has no legal method that forces dealers to sell vehicles at a certain price.
As a reminder, the 2023 Corvette Z06 features the naturally aspirated 5.5L V8 LT6 engine, rated at 670 horsepower and 460 pound-feet of torque. Under the body panels is the GM Y2 platform, while production will take place at the GM Bowling Green plant in Kentucky.
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Comments
Lmao. Someone will buy it though
Maybe not with these rising interest rates.
Hence the markup………………..
If only it were possible to go to the GM website, build your vette, and select “Order”. I know, too simple, but how I hate dealing with salespeople, many with about the same amount of smarts displayed in the dealership email above.
Why does GM allow this. I’ve had 12 corvettes in my lifetime but allowing these markups is just wrong
I’d also note you can see how dealerships and salespeople are stuck in the face-to-face business era with that e-mail misspelling the customer’s name, typos (“incase”), missing commas, a giant run-on sentence, poor tone, etc.
This isn’t a cheap car: people buying Corvettes are very likely going to have office and managerial experience and this stuff screams unprofessional.
grammar ??? car: ??? run on sentences???
ROFLMAO!!!!!!
Sorry Mrs. Smith I didn’t have time to do my homework
I agree. Poorly written email. Unprofessional!
How do you know that this isn’t the way the customer spells his name?
The original screenshot on Reddit shows that the customer calls himself “Jeff,” which is what you should address him as in an e-mail.
Come on higher interest rates!
WTH, why would you want that because you can’t afford it?. If he’s foolish enough to pay $100k over let him do it. With that statement GM should make an example out of them.
Stop enabling the gross excesses in our economy.
This is why Interest rates must continue to rise and punish those gullible and foolish enough to pay 100k+ over sticker.
So, communism?… don’t think so…
It’s his money also it’s that dealer’s consequence when GM finds out, just like the Bronco mark-ups..
Just wait until you start seeing wealthy people shot dead across this country in retaliation for their gross excess and allowing the lower classes to endlessly suffer.
Money doesn’t make you Immortal.
Not all rich people are evil, like the MSM and liberals like you to believe! If someone wants to pay way over MSRP, then so be it, it is there right and their money!
*Its their right*
Until their gross selfishness gets the street punishment.
Some Americans like you really don’t get it.
Enjoy the civil unrest. Again watch wealthy people in this country start being assassinated. We’re already seeing the beginnings of it with the surge of carjackings targeting the affluent in big cities.
Thanks for the grammar correction, now I can sleep tonight…no it is people like YOU that don’t get it! I am sick and tired of working my butt off, paying for everyone else, and then being demonized by people like you for being successful! Dude it is called Capitalism, if you don’t like it then leave! Everyone has the same opportunity in this country if you work hard. If you are jealous of someone elses success, then go out and do the same as everyone does who succeeds!
I have a simple solution to broke losers, jealous of my success and thinking of taking it away. It’s the good old fashioned lead solution. So c’mon loser, go ahead and try.. Make my day.
I miss the days when everyone aspired to become as successful as they possibly could! Now it’s everyone hating the successful out of jealousy. No one wants to work to get ahead anymore.
Aint that the truth! That is what happens when you give people free stuff, nobody has ambition, just want to blast the hard working people who pay for that “free” stuff!
Rigging the economy and the government against those with less means is not *hating on the successful* it’s hating on those that continue to enrich their glutinous self while the rest are left with crumbs.
A pathetic comment from a miserably unhappy excuse of a human. Hope you are enjoying your “crumbs.”
GM doesn’t give a $hit if the dealer is price gouging, never has in the past!
About 2 years ago I visited Dimmitt because they had 3 beautiful new Corvettes sitting outside.
The problem was they all had ,what they called, fair market value mark up of $25,-$30 thousand .
I live in the area and also drive Cadillac which they sell at another store
I can guarantee I will never by any thing from them no matter how close or convenient they may be.
By the way, I waited about a year but did by a new 2022 forMSRP at another dealer.
This is where GM needs to step in. Countless letters sent out about egregious markups. This is their chance to do something.
Agreed, and easily done. Dealer gets zero allocations. And cut them off from the entire corvette product line as well. Make an example out of them.
Couple of years ago we bought a new Chevy for my daughter in California. I have been Chevy loyal since 16 when I bought my 1970 454ss Monte Carlo, it was used ((I was 16 then and I’m 60 now and I still own that car). The dealership treated us right at the time and since then they’ve been sending me emails about their sales and such. Fast forward to last year and my wife and i are captured by the new C8. I sign up with Chevy to learn more before we buy and everything i learn is positive about the car, definitely going to buy one. One day I get a call from I a salesperson from the California dealership informing me that he has a new C8 for me but they wanted an extra $50k mark up to get it. Told him only if I could get it with the automatic front end lift system fully raised and I would drive it up his ass! Never buying from them again and now that we have moved to Florida I’ve added The DimWit dealership to that list. Price gouging to an amazing greedy level.
In the 70’s a mazda dealer wanted ADM on a mazda 6. And they would not let me test drive it. I walked. This was LA. I bought a Monte Carlo from a chevy dealer at a discount and ordered it exactly as I wanted. Almost all dealers will take advantage if they can. Think of it like the story of the frog and the scorpion crossing the river. Ended up badly for both, because it is the nature of the beast. And hence the reason gm needs to punish them severely. gm will be the frog if they are not careful.
I gave up and after being a lifetime corvette owner, I purchased and Aston Martin DBS last Monday! Screw GM and their unethical dealers!
Dealers sticking to customers anyway they can. Hopefully people will walk away and make sure they go out of business!
Won’t ever happen though.
Avoid this dealer like the plague! Kerbeck/Ciocca is doing MSRP as usual.
Klick Lewis is also doing MSRP in PA
Bought a new Corvette at Klick Lewis in 1990 when they were doing $49 over DEALER invoice saving me a few thousand. Totally satisfied there.
Same with Criswell Chevrolet in Gaithersburg MD. Mike Furman is their #1 Corvette salesman in the world. During his career he has sold over 5000 Vettes.
So is Rick Hendrick of Duluth. Stingrays at MSRP. I would assume MSRP for the Z06 too.
A Hendrick dealer selling a Corvette for MSRP? I’ve talked to a few here in North Carolina and they want a minimum of $2500 over sticker for a 2SS Convertible and told me that GM would not let them do supplier pricing at this time! I can only imagine what they are marking Corvettes up!
That’s BS… they should be stripped of their allocation.
there are a lot of dope dealers in fla. with pockets full of cash to spend so they will have no problem finding a buyer
Let them eat $hit……….
Criswell Chevrolet in Maryland is sticking to MSRP, but like any of the other well known corvette dealers doing this their list is LOOOOONG!
I didn’t get on the list until 4-2020, and they guesstimate that I’m year 3.
I waited 11 months at Rick Hendrick Chevrolet in Duluth. Reservation, April 2021, California delivering March 2022.
Absolutely absurd, at $250K (loaded estimate with $100K add) the 2023 Z06 now has a gently used McLaren 720S as its competition and it is not even close, the McLaren is the clear choice and destroys it in all categories. There is a reason the Corvettes are priced where they are by Chevrolet. A shame what is about to happen with the C8 Z06.
Save the 100,000 order from a dealer like karl chevrolet out of iowa who doesn’t charge over msrp.
The Z06 is a great car, but anyone who would pay $100,000 over MSRP is an IDIOT !!!
How much over are they paying for a Ford GT?
Red River Chevrolet here in Bossier City, Louisiana is charging above MSRP, but they are calling it Market Price Adjustment. I told my Pops to F-Ck them and just wait. I called and talk to General Manager Alvin Olsan and he said that other dealerships are doing it and my dealership is missing out. What a loser.
Tons of dealers are doing the exact same things ,many stupid customers are welling to spend such unbelievable amount of cash on these toys ; the question is !! Till when the customers stay quite and do what they are being told and no body goes to demonstrations ? The same thing goes with rents Nation wide !!!! All these increases makes me sick and tired living here . I am one of the people who want to immigrate to a cheaper country all together I don’t want to live here no more ,the dollar is decreasing in value and we just can’t afford what we want anymore over the last 5 years ! This is really sad !!!
But let me guess, you voted for Biden.
Don’t have to guess who you voted for.
That is what happens when you keep giving money out, the middle class and upper class have to end up paying for all the money and stuff given out. Anti-American policies along with cutting off our own oil supplies and relying on countries like China who are looking to destoy the US with the economic/currency manipulations, and not to mention a virus that they created and released on the World! The US definitely is a lot different, weaker and not the same as it was even just 2 short years ago!
In a response , DimmWit dealership replied, when a dealer can only get 1 car allocated they have to get all they can. I (I mean we) only sell one car per year. And GM only allocates us one car due to so many complaints. The publicity is good right now from doing crazy things like charging over MSRP. There is always some dumb (I mean distinguished) person that will bite. And as the saying goes, there is a sucker born every minute.
And a fool and their money, just need to visit us once, for the deal and experience of a lifetime!
Sincerely,
I. R. Greedy
For questions please contact our legal team at: Dewey, Cheatem, & Howe
I paid MSRP for my 2021 Z51. I waited a year, and had to be persistent. The dealer was not too interested in me, they were interested in people buying what they had in stock to sell.
What is interesting, if so many people want these, and they are marked up, why has no one, not one person ever said to me, would you consider selling it?
People admire it, and I go to a lot of cars and coffee and car show outings.
“A fool and their money are soon parted.”
Outrageous!!! However, yup there’s a however, however… I kinda wonder if the letter was written by a 5 year old on a Chinese website what with the bad spelling, grammatical errors, etc…. How ‘ bout a truthful response from Dimmitt Chevrolet. Let’s hear it!
I want a Z06, but will not live long enough to get one at MSRP.
But wrecked ones will soon appear on auction sites, and parts can be swapped over.
So my 2021, could end up partially being a Z06. Not by birth.
Time for GM to put their allocation cutbacks where their mouth is
Marcel, I love the idea of your front end lift kit! ROFL!!!
My friend and college roommate is a Chevy dealer. He has my order for a Z06 at list price. They never sell a vehicle at above list price, one of the reasons it is a third generation business.
When I was once put on a wait list for an M3, I asked the dealer how much mark up over sticker. He said, “we want to sell you cars when there’s not a shortage too, so we don’t do that!” Good answer!
i have been dealing with the same dealership since 1958 and bought 11 new corvettes from them plus many cars and PUs and never had a problem . good dealerships take care of their steady customers as it is good for business as i have sent many customers their way over the years.
Looks like I’ll have to wait for the Hot Wheels edition.
Don’t you just hate that statement “everyone’s doing it” (add your own vehicle brand here as far as selling at way above MSRP) that some dealers are professing to when they get a popular item on the lot for sale. It doesn’t have to be a Chevy Dealer that can take any potential C8 customer for “one way ride to the poorhouse”, we’ve seen those crazy FORD dealers having a ball banging every potential customer for the new Ford Lightening, the Ford Bronco, and the Ford Maverick and Mustang Mach E GT plus certain Mustang models that carry the name “Shelby” stamped anywhere on it!
Here in good old SoCal, it’s always a trick to find any kind of car dealer whole deal fairly with you when you’d like to purchase one of their products…be it a Corvette or a new Hummer ect., it’s just getting totally crazy out there as the “have’s take from the have not’s” and “he who has possession of the gold controls the situation”…that said, if and when things finally calm down (yeah, right) someday, maybe we’ll once again get back to some kind of normalcy but don’t count on it.
The question I have asked a few dealers who play this nonsensical game is “so where the added cash one pays for a vehicle go, whose on the receiving end of the added markup cash”?
Wonder what they had to say? Interestingly, one was totally honest saying that the added cash will go back into the dealers inventory needs, another said “probably into the pocket of the dealership’s owner or owners”, one or two would not or could not answer (I feel) answer honestly…and one told me “it’s none of your business”…and he was right, it isn’t any of my business who receives the added cash when a dealer “bangs the living dog snot out of a pathetically rich I just got to have it customer”. Oh well…this sort of craziness is sure to continue as long as there are well to do customers willing to pay an outrageous dealer “Fair Market Value” sticker increase on a vehicle they are contemplating buying.
We can’t really get too mad at these “A$$holes” that do this sort of crap because truthfully if we were honestly blessed with enough extra cash on hand to pay these crazy markup prices, say on a new, in stock, Z06 and it was just what we were looking for, I doubt any of us would simply walk away in disgust.
We’d lay down the extra cash and drive away happy with our new C8 Z06, and would probably even brag about paying a really outrageous “Fair Market Value” to our friends and family or anyone who’d listen. Relax, no one is going to think any less of you, oh they’ll shake their heads probably behind your back at your stupidity, but in truth, they’d be wishing that they had the added cash to do what you just did. If you’re of the mindset that “no way would I ever do this sort of thing” then fine, more power to you, but if you’re honest like most of us folks who’d like a crack at a new C8 Z06, we’d certainly consider “doing it” if we could, so now that we can’t, some of us are all “Butt Hurt” and therefore will b*tch about this unfair practice of gouging an MSRP while the rest of us, we can dream can’t we, and I doubt there will be a “Surcharge” for this.
Oh, and yes I’m a Corvette owner and yes I did not pay over MSRP for my Corvette “back in the day”, but that was then and this is now and the fact that my car is worth more than I originally paid for it is interesting, but I do enjoy driving my ‘Vette and it’s been my dream car for some time now and I’m satisfied (for now) until I can afford a new Corvette. ‘Nuff said.
What happened to GM’s warning to dealers not to price gouge? More BS?
I agree! No loyalty to all that followed through the years. 100k over is highway robbery
I was a PM on the machining system for the 5.5L V8 (Amelia/Thelma/Louise) cylinder head. I was told by a dealer in Saline MI that I was good for a Z06 at MSRP, not anymore, received a call from the sales person there will be a “market adjustment”. What a crock of ****.
This is EXACTLY what Chevrolet, GM AND Corvette team upper level management warned all of their dealerships about because they DID NOT want $hit like this happening. They warned about pulling future allocations from any dealers doing it. We’ll see if they meant it OR they just sit around with their thumbs up their a$$es doing nothing.
This is disgusting. But it is a free country…. some schmuck will come and pay it…..LMFAO
I am on a few lists for the Z06, I just sold my ’16 Camaro SS for almost what I paid for it new back in late ’15. I will probably get a CT5-V BW, there are a ton of them out there, and a lot of them are at MSRP right now. Once the hype goes down for the Z06 I will probably get one, but I am not paying over MSRP, especially a ridiculous amount like $100k markup!
I bought my C8 z51 convertible at MSRP. Kept it
1 1/2 years and just sold it for 20k over. I have Z06 ordered at msrp and I’ve already been offered $75k over! Crazy times!
Dodge used to take the rights to selling SRT vehicles from dealerships for stunts like this! Take notes GM!
A hundred $ K is chump change to those engaged in street trades. Enjoy the ride.
Worse than Swiss watch dealers at least they let you buy some lesser models that grant you a spot to the model you want for the listed price. It would be better if they had you pickup a Suburban with your Vette purchase.
Dealerships that do this are absolute crooks……but it’s okay when we flip them for $100,000 more than we paid for it. 😊
SHIP THE CAR AND THE DEALER TO DUBAI!
It’s the costumers faults we have rich idiots who will pay that because it doesn’t hurt thier pockets and in the long term prices for stupid cars like the bronco will be expensive how is a electric vehicle to save money if more that 60 percent are over 70000 how many people here own a 70000 dollar car it’s crazy Americans where fined for price gouging baby formula and toilet paper but they can price gauge 100000 dollars it’s sicking
Huh?
I have had six corvettes, and was treated fairly by the Dealers, but now in Florida the Dealers are Greedy and if General Motors doesn’t put an end to these Dealers, I will never buy a General Motors Car again. You might sell a few of your Overpriced cars, but the majority of your Vehicles are bought by the Middle Class.
Been a GM guy all my life till now. As long as they allow dealers to scalp a product in short supply I’m done. Take allocations from scalpers and give it to those dealers selling at msrp.
The dealership is a representative of GM and should act as such. Defects in a vehicle will turn customers off, but not nearly as much as a dishonest scamming dealership.
It’s a simple fix, just don’t do your business there.
Amazing that a dealership who robs their customers and cheats their supplier can still be in business.