American motorists are more likely than ever to strongly consider an electric vehicle as their next car purchase, according to a recent study conducted by J.D. Power.
The market research firm published findings from its second annual U.S. Electric Vehicle Consideration (EVC) Study this week, which quizzed 10,030 consumers on their feelings toward EVs. J.D. Power says the study is considered “an industry benchmark for gauging EV shopper consideration,” as it gauges EV consideration among consumers by geography, demographics, vehicle experience and use, lifestyle and psychographics.
In this year’s study, the percentage of shoppers who said they are “very likely” to consider an EV for their next purchase or lease climbed four percentage points from last year’s study to 24 percent. J.D. Power says “several factors are at work in prompting the increase,” but the introduction of new electric models, especially those in important and largely untapped segments like pickup trucks, is the main reason behind the increased consumer interest.
“The addition of new EV models has moved the needle on consumer consideration,” Stewart Stropp, senior director of automotive retail at J.D. Power, explained. “In fact, several new models from perennial mass market brands are at the top of that consideration list.”
GM has been one of the most active automakers with regard to releasing new EV products in recent months. Customer deliveries of the GMC Hummer EV Pickup Edition 1 began late last year, while deliveries of the 2023 Cadillac Lyriq Debut Edition will commence this summer. Other highly anticipated EVs it has in the pipeline include the 2024 Chevy Silverado EV, GMC Hummer EV SUV and 2024 Chevy Equnox EV.
Those who own a detached home are much more likely to consider purchasing an EV, with 27 percent of home owners saying they are “very likely to consider,” a battery-powered vehicle of some type. “Not only are homeowners more affluent, on average, but are more likely to be able to charge an EV at their residence,” J.D. Power said in its breakdown of the study. Additionally, 34 percent of those who indicate they are unlikely to consider purchasing an EV say they lack access to any charging capabilities at home or work.
J.D. Power experts believe automakers will be able to convert some unconvinced consumers to EVs “who have never driven, ridden in or even sat in such a vehicle,” by simply offering them a test drive. Only 11 percent of study respondents who had no personal experience at all with EVs said they were “very likely” to consider an EV. That percentage more than doubles to 24 percent among consumers who have simply been a passenger in an EV and rises even further to 34 percent among those who have driven an EV.
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Comments
a 4% increase in light of very high gas prices doesn’t seem like that much.
The interest will grow like boiling frogs. It will continue at a slow but steady rate and most of todays buyers will be happy.
Most people today treat cars as an appliance so it will be an easy transition. EV will continue to improve and will attract more. buyers in time.
It is more the die hard enthusiast that will struggle more with the change and even some of us already have been sucked in.
It is a matter of survival for the automakers due to regulations and globalization.
So true C8.R it will take a while for everyone to be on board for the younger generation electric cars will be normal. Charging times will improve and driving range will improve with time I work for Cadillac as a service Technician and don’t see electric cars/trucks going way. The people who have a problem with them are people who don’t like change
Regulations can backfire.
We saw this with the war on drugs failure. Underground black market vehicles will be on the rise.
I’m 64 years old(retired) and am not in need of a new car anytime within the next 10 years (if I live that long). At the current moment EV’s are not going to work for most people. Not everyone lives in the suburbs with an attached 2 car garage that makes for easy charging. What about those that live in apartments, or have to park on the street? Until they can get a battery range of 600-700 miles with 20 minute charging times in an affordable vehicle, EV’s are not going to work for the vast majority of people.
Thank you for those misleading and misinformed oil company talking points.
He is absolutely correct, no one I know wants one.
Everyone I know either wants or already has one. I’ve been driving EVs since 2015, and have just bought my 4th one. There are no longer any gas powered vehicles in my household. I will never own another internal combustion engine vehicle.
You’re on your 4th one in 7 years??? Just think how much gas you could have purchased with all of that sales tax you paid in 7 years
I found out the hard way that it’s hard to drive an EV. more than 100 miles from home if there are no DC Fast Chargers to keep going. It’s just that simple.
At current retail pump prices at $5.00+ per gallon and increasing every few days, this is a no brainer for an increase in EV vehicle interest and demand. Brandon’s plan is working superbly.
I’d consider one if they actually build a charging network.
i’d consider one if EVs were actually better than hybrids.
Not because they really want one, it’s more likely because of the government’s plan to force the EV “choice” on people due their refusal to address the need for additional domestic oil and gas, which we have plenty of! It’s intentional people. The best thing you can do is to always vote Republican. The Dims have shown their true colors and that your best interests don’t matter.
Having a livable planet is an excellent reason NOT to “address the need for additional domestic oil and gas” or the need for any at all, for that matter. I want my grand kids to thrive and have a happy, healthy and productive future. Why don’t you?
Ever been to a Lithium mine? Wouldn’t want your grandkids anywhere near one.
You dont need to be a miner to drive a car.
and people mine for all kinds of materials for ice cars.
Based on the comments here, it seems most of you are uninformed, misinformed, or willfully ignorant of Electric Vehicles. Educate yourselves from reliable sources.
BTW, why does John Kerry continue to fly around the world in his PRIVATE jet promoting ways to reduce fossil fuel consumption?
Per the plan by Brandon and Co. Keep the price of gas and oil artificially high and force people into EV’s they don’t really want.
GM dealers appear to be one big stumbling block to EV sales. They do not have any readily available garage wiring info or wiring placement recommendations for a prospective buyer. Why would anybody buy and drive home an EV with no way to efficiently charge it. 8 to 10 hours to charge on 110V ain’t gonna get it.
Soccer moms shuttling kids, pets and groceries will continue to be the early primary use of EV’s. Survey the dealers in your area and you will find likely find the same thing.
When the Russian invasion of Ukraine ends and the Europe begins to recover, fuel prices will drop rapidly.
I am NOT considering an electric vehicle at all.