Chevy will not attend this year’s SEMA Show in Las Vegas in an official capacity.
In a statement, GM confirmed it would not be present at the 2022 SEMA Show with any of its four brands. This includes Chevrolet, which typically enjoys a large presence at the SEMA Show thanks to performance offerings like the Chevy Corvette and Camaro, as well as off-road-ready vehicles like the Chevy Silverado and Tahoe. The Bowtie Brand also often presents new products from its Chevrolet Accessories and Chevrolet Performance portfolios at SEMA, but these sub-brands will not be present at the show this year either.
“GM has made the decision not to participate in the 2022 SEMA Show,” a spokesperson confirmed to GM Authority in an emailed statement. “The SEMA show has always inspired us, and accessories and performance parts remain an important part of our business.”
While Chevy will not be present at the 2022 SEMA Show in an official capacity, there will of course still be plenty of vehicles from the brand there. Aftermarket suppliers, tuning companies and private owners will still bring their modified Chevys to SEMA this year, but there will be no official vehicle debuts from GM itself. Chevy made a bit of a splash at last year’s SEMA Show when it debuted the Chevy Off-Road Concept (renamed from the Beast for legal reasons) – a purpose-built off-roader with a supercharged 6.2L LT4 engine under the hood. It also debuted its headline-making ZZ632 Big Block crate engine and backed a Hoonigan project to drop the massive V8 into a 1988 Camaro Z/28.
While GM did not say why it will be sitting out this year’s SEMA Show, it’s possible the automaker simply has no new Chevrolet Accessories or Chevrolet Performance products to show off right now. This seems likely given GM’s current focus on getting its new electric vehicles to market, like the GMC Hummer EV, Cadillac Lyriq and Chevy Silverado EV, for example.
The 2022 SEMA Show will be held from November 1st through to November 4th at the Las Vegas Convention Center.
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Comments
The SEMA Show has slowly moved away from being an industry trade show, to a circus. I work for a manufacturer of automotive products that has had a significant presence for a number of years at SEMA. Every year for the past three years, we question whether or not to attend. It’s a HUGE time and financial commitment, only to have focus taken away by the distraction of “festivities” taking place outside of the exhibition halls. Bang for the buck has diminished, so no surprise during these challenging times that exhibitors are looking more closely at the cost/ benefit of this event. More attendees trolling the booths for swag than looking to place orders and start a business relationship
GM does not want to be a target of being a polluter with high perf vehicles and V-8 engines. elections have consequences.
There still will not be a Corvette Z06 for sale or being shipped. Crate engines are on back order. Not much new at GM.
i had an engineer friend who worked on the crate engine program at GM and he was taken off that project so i would guess that program is winding down. with inflation now and recession in the future the future of auto racing looks dim.
Wow! Huge bad call on GM’s part. SEMA the vehicle and parts show of shows. Ford will be there in flying colors as with Toyota. If GM was run by car guys with testosterone, this would not be happening.
Looks like GM is now targeting to the 18 to 45 year old urban crowd that live in high density housing and want small electric vehicles. GM is weening the masses off IC vehicles. That’s why Mary was keynote speaker at the 2022 consumer electronics show where the majority of attendees were young white male geeks, that wet their pants for electric cars, ala Teslas.
It’s all about marketing.
A note to the uninformed: Ford pulled out also.
any car enthusiast who did not believe biden when he said he was going to put ICE powered cars out of business and still voted for him have no one else but themselves to blame for what is going on.
After Ford and Honda, Chevrolet is now missing from SEMA 2022. It’s a pity, but times are changing and for the next EV vehicles, none of the three manufacturers have tuning products for SEMA 2022 in their range. No other OEMs will come either, so SEMA 2022 will be able to invite more “private tuners” again and it will be more relaxed and comfortable for us visitors.
Another reason for the cancellation:
Since the EPA has been on the “tuner hunt” for many months, GM and the other OEMs have become cautious. ICE tuning is illegal according to EPA, but BEV tuning is legal – Crude view.
What else is gross?
The wild drifting at Ford has probably become boring at some point. Everything has an end and new ideas are always good. Let’s wait for SEMA 2023 and many new things will come to the BEV.
My visit:
I last attended the SEMA/AAPEX Show in 2017 and will travel as far as possible to SEMA/AAPEX in 2022, although 4 days is little time to see and evaluate “EVERYTHING”.
Ford has sealed and dominated the SEMA Show for the last several years. Ford’s drifting in the West parking lot has been a huge hit. Ford’s Central Hall display reeks of excitement and color. The crowds mob to the Ford displays.
Chevrolet’s SEMA display is quiet and subdued. Lots of white carpet can be seen. The display appeals to the 50+ crowd and looks like it was meant for a high end suburban country club.
Ford’s display has a bad ass punch to it with focus to the 20 to 45 year old crowd.
This is where auto marketing is at. Ford stirs the passion. GM’s SEMA display had no in your face bash like Ford’s does.
The parking lot Mustang drifting with engines sreaming, smoke and rubber bits flying is worth the trip to Sin City in itself.
Sad to see Chevrolet loose it’s grip. Mary needs to get a grip versus producing electric utility machines.
As an example: Cummins is now screaming and rocking and rolling In on highway truck engines, lean and mean. While Caterpillar has rolled over like a huge dead beached whale with on highway truck engines.
Could this be Ford vs. Chevrolet? With Chevy’s exit from SEMA, seems to be going this way.
people who invest money in GM stock are not burning rubber or drifting thru the corners where they live. GM needs these investors to pay for the development of EVs that are being mandated now by govt. because voters did not like tump’s mean tweets. you reap what you sow.
motorman:
The last national election was a well done fix. Pure and simple. Most political experts, academics and legal experts concur.
Just like Covid is going down as the greatest crime in human history to date.