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Chevy Trax Sales Put Segment Share At Three Percent During Q1 2022

Chevy Trax sales decreased in the United States, Canada, South Korea, and Mexico during the first quarter of 2022.

Chevrolet Trax Sales - Q1 2022 - United States

In the United States, Chevrolet Trax deliveries totaled 5,801 units in Q1 2022, a decrease of about 66 percent compared to 16,955 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAX -65.79% 5,801 16,955

Chevrolet Trax Sales - Q1 2022 - Canada

In Canada, Chevrolet Trax deliveries totaled 140 units in Q1 2022, a decrease of about 84 percent compared to 892 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAX -84.30% 140 892

Chevrolet Trax Sales - Q1 2022 - South Korea

In South Korea, Chevrolet Trax deliveries totaled 411 units in Q1 2022, a decrease of about 60 percent compared to 1,028 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAX -60.02% 411 1,028

Chevrolet Trax Sales - Q1 2022 - Mexico

In Mexico, Chevrolet Trax deliveries totaled 3 units in Q1 2022, a decrease of about 89 percent compared to 27 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAX -88.89% 3 27

Chevrolet Trax Sales - Q1 2022 - Colombia

In Colombia, Chevrolet Trax deliveries totaled 1 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAX * 1 *

Competitive Sales Comparison (USA)

Chevy Trax sales during the first quarter of 2022 place the Bow Tie’s subcompact crossover in 15th place among 20 entries. The Honda HR-V led the pack once again, with a 61 percent increase in sales volume to 42,168 units, while the Jeep Compass took second with a 22 percent increase to 24,408 units. The Nissan Kicks placed third with a 16 percent drop to 20,577 while the Trax’s corporate cousin, the Chevy Trailblazer (see running Chevy Trailblazer sales), took 12th place with a 66 percent drop to 8,606 units. The Trax took 15th place, also with a 66 percent decline in sales to 5,801 units.

The Trailblazer’s platform mate, the Buick Encore GX (see running Buick Encore GX sales), followed the Trax in 16th place with a 71 drop to 5,382 units. Just one spot up from the bottom was the Trax’s platform mate, the Buick Encore (see running Buick Encore sales), with a 58 percent slide to 2,620 units.

Sales Numbers - Mainstream Subcompact Crossovers - Q1 2022 - United States

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
HONDA HR-V +61.10% 42,168 26,175 19% 10%
JEEP COMPASS +22.29% 24,408 19,959 11% 7%
NISSAN KICKS -15.74% 20,577 24,421 9% 9%
HYUNDAI KONA -31.29% 15,536 22,610 7% 8%
KIA SOUL -17.84% 14,124 17,191 6% 6%
VOLKSWAGEN TAOS * 13,674 * 6% 0%
KIA SELTOS -33.76% 11,119 16,786 5% 6%
TOYOTA COROLLA CROSS * 10,157 * 4% 0%
JEEP RENEGADE -37.55% 9,990 15,997 4% 6%
MAZDA CX-30 -34.92% 9,494 14,589 4% 5%
KIA NIRO +114.01% 9,226 4,311 4% 2%
CHEVROLET TRAILBLAZER -65.61% 8,606 25,024 4% 9%
FORD ECOSPORT -34.57% 8,426 12,878 4% 5%
HYUNDAI VENUE +13.23% 6,549 5,784 3% 2%
CHEVROLET TRAX -65.79% 5,801 16,955 3% 6%
BUICK ENCORE GX -70.81% 5,382 18,435 2% 7%
TOYOTA C-HR -59.09% 4,255 10,401 2% 4%
MITSUBISHI OUTLANDER SPORT -75.86% 3,707 15,356 2% 6%
BUICK ENCORE -57.94% 2,620 6,229 1% 2%
FIAT 500X +28.30% 340 265 0% 0%
TOTAL -17.27% 226,159 273,366

From a segment share standpoint, the Trax held just a three percent share, down three percentage points. The HR-V saw its segment share nearly double year-over-year to 10 percent, up nine percentage points. The Compass held an 11 percent segment share, up four percentage points, while the Kicks held a nine percent share, flat year-over-year. The Trailblazer held a four percent share, down five percentage points, while the Encore GX held a two percent segment share, down five percentage points like the Trailblazer. The Encore held a mere one percent segment share, down one percentage point.

The four GM vehicles in the mainstream subcompact crossover segment – the Chevrolet Trax and Buick Encore, as well as their corporate cousins, the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 22,409 deliveries, good for 10 percent segment share. This puts The General in third place in the segment from an overall volume standpoint.

Sales Numbers - GM Mainstream Subcompact Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
CHEVROLET TRAX -65.79% 5,801 16,955
CHEVROLET TRAILBLAZER -65.61% 8,606 25,024
BUICK ENCORE -57.94% 2,620 6,229
BUICK ENCORE GX -70.81% 5,382 18,435
TOTAL -66.37% 22,409 66,643

By comparison, the three Stellantis rivals – the Jeep Compass, Jeep Renegade, and Fiat 500X – accounted for a cumulative 34,738 deliveries for a combined 15 percent segment share, placing second.

Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
JEEP COMPASS +22.29% 24,408 19,959
JEEP RENEGADE -37.55% 9,990 15,997
FIAT 500X +28.30% 340 265
TOTAL -4.09% 34,738 36,221

Toyota recently launched a new model, the Corolla Cross, to compete in the mainstream B-crossover segment. The Corolla Cross will likely end up replacing the C-HR, which has performed poorly from a sales volume standpoint since its launch. During the first quarter, Toyota saw a combined 14,412 sales of the two crossovers that it currently fields.

Sales Numbers - Toyota Mainstream Subcompact Crossovers - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
TOYOTA COROLLA CROSS * 10,157 *
TOYOTA C-HR -59.09% 4,255 10,401
TOTAL +38.56% 14,412 10,401

Meanwhile, Hyundai (Kona, Venue) and Kia (Seltos, Niro, Soul) saw a cumulative 56,554 deliveries, which account for a combined 21 percent segment share, to take first place.

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
KIA SOUL -17.84% 14,124 17,191
KIA SELTOS -33.76% 11,119 16,786
KIA NIRO +114.01% 9,226 4,311
HYUNDAI KONA -31.29% 15,536 22,610
HYUNDAI VENUE +13.23% 6,549 5,784
TOTAL -15.19% 56,554 66,682

However, a strong argument can be made that the Kia Soul is not part of the segment in question, but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia total nets 42,430 deliveries for a combined 14 percent segment share, placing the Hyundai-Kia chaebol in second place.

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
KIA SELTOS -33.76% 11,119 16,786
KIA NIRO +114.01% 9,226 4,311
HYUNDAI KONA -31.29% 15,536 22,610
HYUNDAI VENUE +13.23% 6,549 5,784
TOTAL -14.27% 42,430 49,491

The mainstream subcompact crossover segment contracted 17 percent to 226,159 units during Q1 2022, meaning Trax sales significantly underperformed the segment average.

The GM Authority Take

Chevy Trax sales fell substantially year-over-year, but improved over the preceding quarter, outselling the two Buick entries. Nevertheless, the Bow Tie brand’s subcompact crossover will soon be discontinued. GM Authority was first to report that GM will drop the Chevy Trax from its lineup after the 2022 model year, a fate that is also awaiting the Buick Encore. Recently, however, GM confirmed it will release an all-new Chevy Trax later this year. The new model will be the Chevy crossover coupe about which GM Authority exclusively reported earlier this year.

A rendering of the upcoming 2023 Chevy Trax Coupe Crossover

We expect sales of the Trax to improve considerably once the all-new crossover coupe model launches and inventory improves. Until then, sales will continue dwindling as GM winds down production of the current Trax.

Meanwhile, Chevy is still going full speed ahead with plans for an all-electric future. The Bow Tie brand already offers the refreshed Chevy Bolt EV and its slightly larger cousin, the Chevy Bolt EUV. Incidentally, the Bolt EV is similar in size to the current Trax.

2022 Chevy Bolt EV

On the way is the first-ever 2024 Chevy Equinox EV. In fact, GM recently teased the 2024 Equinox EV interior in a video. This new model will follow an all-electric 2024 Chevy Blazer SS, which will be the “first Chevy EV to feature a performance SS model,” the automaker said in its initial teaser of the 2024 Blazer SS.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. The poor results of the GM crossovers is a result of no inventory to sell . Dealers here in Canada have not had vehicles since late last year .
    all of the micro chips available have been allocated to larger pickups and SUVs with higher profits.

    Reply
  2. They’ve already announced a refresh Trax is coming next year, not going away after this year…

    Reply

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