Chevy Trax Sales Put Segment Share At Three Percent During Q1 2022
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Chevy Trax sales decreased in the United States, Canada, South Korea, and Mexico during the first quarter of 2022.
Chevrolet Trax Sales - Q1 2022 - United States
In the United States, Chevrolet Trax deliveries totaled 5,801 units in Q1 2022, a decrease of about 66 percent compared to 16,955 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| TRAX | -65.79% | 5,801 | 16,955 |
Chevrolet Trax Sales - Q1 2022 - Canada
In Canada, Chevrolet Trax deliveries totaled 140 units in Q1 2022, a decrease of about 84 percent compared to 892 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| TRAX | -84.30% | 140 | 892 |
Chevrolet Trax Sales - Q1 2022 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 411 units in Q1 2022, a decrease of about 60 percent compared to 1,028 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| TRAX | -60.02% | 411 | 1,028 |
Chevrolet Trax Sales - Q1 2022 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 3 units in Q1 2022, a decrease of about 89 percent compared to 27 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| TRAX | -88.89% | 3 | 27 |
Chevrolet Trax Sales - Q1 2022 - Colombia
In Colombia, Chevrolet Trax deliveries totaled 1 units in Q1 2022.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| TRAX | * | 1 | * |
Competitive Sales Comparison (USA)
Chevy Trax sales during the first quarter of 2022 place the Bow Tie’s subcompact crossover in 15th place among 20 entries. The Honda HR-V led the pack once again, with a 61 percent increase in sales volume to 42,168 units, while the Jeep Compass took second with a 22 percent increase to 24,408 units. The Nissan Kicks placed third with a 16 percent drop to 20,577 while the Trax’s corporate cousin, the Chevy Trailblazer (see running Chevy Trailblazer sales), took 12th place with a 66 percent drop to 8,606 units. The Trax took 15th place, also with a 66 percent decline in sales to 5,801 units.
The Trailblazer’s platform mate, the Buick Encore GX (see running Buick Encore GX sales), followed the Trax in 16th place with a 71 drop to 5,382 units. Just one spot up from the bottom was the Trax’s platform mate, the Buick Encore (see running Buick Encore sales), with a 58 percent slide to 2,620 units.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2022 - United States
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| HONDA HR-V | +61.10% | 42,168 | 26,175 | 19% | 10% |
| JEEP COMPASS | +22.29% | 24,408 | 19,959 | 11% | 7% |
| NISSAN KICKS | -15.74% | 20,577 | 24,421 | 9% | 9% |
| HYUNDAI KONA | -31.29% | 15,536 | 22,610 | 7% | 8% |
| KIA SOUL | -17.84% | 14,124 | 17,191 | 6% | 6% |
| VOLKSWAGEN TAOS | * | 13,674 | * | 6% | 0% |
| KIA SELTOS | -33.76% | 11,119 | 16,786 | 5% | 6% |
| TOYOTA COROLLA CROSS | * | 10,157 | * | 4% | 0% |
| JEEP RENEGADE | -37.55% | 9,990 | 15,997 | 4% | 6% |
| MAZDA CX-30 | -34.92% | 9,494 | 14,589 | 4% | 5% |
| KIA NIRO | +114.01% | 9,226 | 4,311 | 4% | 2% |
| CHEVROLET TRAILBLAZER | -65.61% | 8,606 | 25,024 | 4% | 9% |
| FORD ECOSPORT | -34.57% | 8,426 | 12,878 | 4% | 5% |
| HYUNDAI VENUE | +13.23% | 6,549 | 5,784 | 3% | 2% |
| CHEVROLET TRAX | -65.79% | 5,801 | 16,955 | 3% | 6% |
| BUICK ENCORE GX | -70.81% | 5,382 | 18,435 | 2% | 7% |
| TOYOTA C-HR | -59.09% | 4,255 | 10,401 | 2% | 4% |
| MITSUBISHI OUTLANDER SPORT | -75.86% | 3,707 | 15,356 | 2% | 6% |
| BUICK ENCORE | -57.94% | 2,620 | 6,229 | 1% | 2% |
| FIAT 500X | +28.30% | 340 | 265 | 0% | 0% |
| TOTAL | -17.27% | 226,159 | 273,366 |
From a segment share standpoint, the Trax held just a three percent share, down three percentage points. The HR-V saw its segment share nearly double year-over-year to 10 percent, up nine percentage points. The Compass held an 11 percent segment share, up four percentage points, while the Kicks held a nine percent share, flat year-over-year. The Trailblazer held a four percent share, down five percentage points, while the Encore GX held a two percent segment share, down five percentage points like the Trailblazer. The Encore held a mere one percent segment share, down one percentage point.
The four GM vehicles in the mainstream subcompact crossover segment – the Chevrolet Trax and Buick Encore, as well as their corporate cousins, the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 22,409 deliveries, good for 10 percent segment share. This puts The General in third place in the segment from an overall volume standpoint.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| CHEVROLET TRAX | -65.79% | 5,801 | 16,955 |
| CHEVROLET TRAILBLAZER | -65.61% | 8,606 | 25,024 |
| BUICK ENCORE | -57.94% | 2,620 | 6,229 |
| BUICK ENCORE GX | -70.81% | 5,382 | 18,435 |
| TOTAL | -66.37% | 22,409 | 66,643 |
By comparison, the three Stellantis rivals – the Jeep Compass, Jeep Renegade, and Fiat 500X – accounted for a cumulative 34,738 deliveries for a combined 15 percent segment share, placing second.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| JEEP COMPASS | +22.29% | 24,408 | 19,959 |
| JEEP RENEGADE | -37.55% | 9,990 | 15,997 |
| FIAT 500X | +28.30% | 340 | 265 |
| TOTAL | -4.09% | 34,738 | 36,221 |
Toyota recently launched a new model, the Corolla Cross, to compete in the mainstream B-crossover segment. The Corolla Cross will likely end up replacing the C-HR, which has performed poorly from a sales volume standpoint since its launch. During the first quarter, Toyota saw a combined 14,412 sales of the two crossovers that it currently fields.
Sales Numbers - Toyota Mainstream Subcompact Crossovers - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| TOYOTA COROLLA CROSS | * | 10,157 | * |
| TOYOTA C-HR | -59.09% | 4,255 | 10,401 |
| TOTAL | +38.56% | 14,412 | 10,401 |
Meanwhile, Hyundai (Kona, Venue) and Kia (Seltos, Niro, Soul) saw a cumulative 56,554 deliveries, which account for a combined 21 percent segment share, to take first place.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| KIA SOUL | -17.84% | 14,124 | 17,191 |
| KIA SELTOS | -33.76% | 11,119 | 16,786 |
| KIA NIRO | +114.01% | 9,226 | 4,311 |
| HYUNDAI KONA | -31.29% | 15,536 | 22,610 |
| HYUNDAI VENUE | +13.23% | 6,549 | 5,784 |
| TOTAL | -15.19% | 56,554 | 66,682 |
However, a strong argument can be made that the Kia Soul is not part of the segment in question, but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia total nets 42,430 deliveries for a combined 14 percent segment share, placing the Hyundai-Kia chaebol in second place.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| KIA SELTOS | -33.76% | 11,119 | 16,786 |
| KIA NIRO | +114.01% | 9,226 | 4,311 |
| HYUNDAI KONA | -31.29% | 15,536 | 22,610 |
| HYUNDAI VENUE | +13.23% | 6,549 | 5,784 |
| TOTAL | -14.27% | 42,430 | 49,491 |
The mainstream subcompact crossover segment contracted 17 percent to 226,159 units during Q1 2022, meaning Trax sales significantly underperformed the segment average.
The GM Authority Take
Chevy Trax sales fell substantially year-over-year, but improved over the preceding quarter, outselling the two Buick entries. Nevertheless, the Bow Tie brand’s subcompact crossover will soon be discontinued. GM Authority was first to report that GM will drop the Chevy Trax from its lineup after the 2022 model year, a fate that is also awaiting the Buick Encore. Recently, however, GM confirmed it will release an all-new Chevy Trax later this year. The new model will be the Chevy crossover coupe about which GM Authority exclusively reported earlier this year.
A rendering of the upcoming 2023 Chevy Trax Coupe Crossover
We expect sales of the Trax to improve considerably once the all-new crossover coupe model launches and inventory improves. Until then, sales will continue dwindling as GM winds down production of the current Trax.
Meanwhile, Chevy is still going full speed ahead with plans for an all-electric future. The Bow Tie brand already offers the refreshed Chevy Bolt EV and its slightly larger cousin, the Chevy Bolt EUV. Incidentally, the Bolt EV is similar in size to the current Trax.
2022 Chevy Bolt EV
On the way is the first-ever 2024 Chevy Equinox EV. In fact, GM recently teased the 2024 Equinox EV interior in a video. This new model will follow an all-electric 2024 Chevy Blazer SS, which will be the “first Chevy EV to feature a performance SS model,” the automaker said in its initial teaser of the 2024 Blazer SS.
About The Numbers
- All percent change figures compared to Chevy Trax sales in Q1 2021, unless noted otherwise
- In the United States, there were 75 selling days for Q1 2022 and 74 selling days for Q1 2021
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q1 2022 sales reports:
- GM Q1 2022 sales U.S.A.
- Chevrolet sales Q1 2022 U.S.A.
- Cadillac sales Q1 2022 U.S.A.
- Buick sales Q1 2022 U.S.A.
- GMC sales Q1 2022 U.S.A.
- GM Canada sales Q1 2022
- Chevrolet Canada sales Q1 2022
- Cadillac Canada sales Q1 2022
- Buick Canada sales Q1 2022
- GMC Canada sales Q1 2022
- GM Mexico sales Q1 2022
- GM Mexico sales January 2022
- Chevrolet Mexico January 2022 sales
- Buick Mexico January 2022 sales
- GMC Mexico January 2022 sales
- Cadillac Mexico January 2022 sales
- GM Mexico sales February 2022 sales
- Chevrolet Mexico February 2022 sales
- Buick Mexico February 2022 sales
- GMC Mexico February 2022 sales
- Cadillac Mexico February 2022 sales
- GM Mexico sales March 2022
- Chevrolet Mexico March 2022 sales
- Buick Mexico March 2022 sales
- GMC Mexico March 2022 sales
- Cadillac Mexico March 2022 sales
- GM Mexico sales January 2022
- GM China sales Q1 2022
- Chevrolet China Q1 2022 sales
- Buick China Q1 2022 sales
- Cadillac China Q1 2022 sales
- GM Brazil sales Q1 2022
- GM Argentina sales Q1 2022
- GM Chile sales Q1 2022
- GM Colombia sales Q1 2022
- Chevrolet Colombia January 2022 sales
- Chevrolet Colombia February 2022 sales
- Chevrolet Colombia March 2022 sales
- GM South Korea sales Q1 2022
- GM South Korea January 2022 sales
- Chevrolet South Korea January 2022 sales
- Cadillac South Korea January 2022 sales
- GM South Korea February 2022 sales
- Chevrolet South Korea February 2022 sales
- Cadillac South Korea February 2022 sales
- GM South Korea March 2022 sales
- Chevrolet South Korea March 2022 sales
- Cadillac South Korea March 2022 sales
- GM South Korea January 2022 sales
- GM Russia sales Q1 2022
- GM Russia sales January 2022
- GM Russia sales February 2022
- GM Russia sales March 2022
- GM Q1 2022 sales U.S.A.
Poised to become a segment sales leader. Low-interest financing and national lease also available on outgoing model. Trax News
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The poor results of the GM crossovers is a result of no inventory to sell . Dealers here in Canada have not had vehicles since late last year .
all of the micro chips available have been allocated to larger pickups and SUVs with higher profits.
They’ve already announced a refresh Trax is coming next year, not going away after this year…