Cadillac Lyriq ‘Lead The Charge’ Ad Among Most Watched This Week: Video
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GM’s ‘Lead the Charge’ ad promoting the 2023 Cadillac Lyriq was among the most widely viewed commercials for the week of May 23rd.
The 30-second spot for the Lyriq generated 340.5 million impressions with fewer than 1,000 airs, according to iSpotTV, placing it sixth overall with regard to impressions as of this writing. An ad promoting Domino’s pizza currently has the most impressions for the week at 422.1 million.
The ‘Lead the Charge’ ad was created by Cadillac’s global creative agency of record, Publicis Worldwide, with help from media agency Carat. The ad shows a woman driving through the desert in a 2023 Cadillac Lyriq Debut Edition while using the vehicle’s various features, like its interior ambient lighting and infotainment system. It draws on the automaker’s new Be Iconic tagline, which was introduced earlier this year to promote the Lyriq.
Cadillac took the top position in iSpotTV’s weekly rankings for the week of May 16th for its ‘Fortune Favors the Fearless’ ad, which also promotes the 2023 Cadillac Lyriq. According to Wards Auto, that ad got a viewership boost from the 2022 PGA Championship in Tulsa Oklahoma, which was held from May 19th to May 22nd and drew roughly 5.27 million viewers on CBS Sports.
The 2023 Cadillac Lyriq Debut Edtion, which sold out in minutes after GM began accepting pre-orders last year, began rolling off the line at GM’s Spring Hill plant in Tennessee in late March, with initial deliveries of this version of the battery-electric luxury crossover set to begin this summer. Production of the 2023 Cadillac Lyriq in the series production Luxury RWD and Luxury AWD trim levels, both of which are also now all spoken for, will commence at the Spring Hill plant shortly after.
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What exactly is the breakdown of the “Impressions”?
Serious question, but where do people even see 30 second ads like this?
I don’t watch anything that plays ads anymore, and I suspect that’s not unusual. Do some people actually watch cable TV shows live with ads or something? Wouldn’t that skew towards old people?
you can’t skip over commercials during a live sporting event.
Ah, good point. Hadn’t thought of that. When I used to watch TV I just made sure the show had started a few minutes earlier and skipped over those.
That was almost 20 years ago though.
Sports events, News, weather channels, etc are key.
Also most are not streaming only today. In fact that is why the value at Netflix etc are down.
Originally streaming was a cheaper option but as with many things competition mast streamers have must watch shows and if you have each it adds up. Plus you can’t watch a number of sports on them only.
There’s no way people are going from ad-free streaming on Netflix back to live, ad-riddled TV.
There are a lot of streaming options now, so it’s no surprise that Netflix can’t maintain their dominance.
Don’t argue with me. The financial people this week had a big topic on it after Netflix, Disney and others stock fell a lot.
Netflix dropped 75% this week.
The experts not me said there is no savings and they expect a number of streamers to struggle.
So argue with them not me as I don’t care.
You did not even understand the sports event aspect.
I’m not arguing with you about stock prices or financials. Just pointing out that you’re jumping to conclusions.
I don’t even watch TV.
It is not just about what you do or myself. It is about the market as a whole.
Anything that’s on Video On Demand usually has commercials. That’s where I’ve seen a Lyriq one.
Why is the name being pronounced differently on different channels by different people?
Could you elaborate? Where are you seeing people saying Lyriq differently?
If you mean YouTube or something, then I’d say the answer is obvious.
Cadillac Ad., Motor Trend, Local Stations Ads, Etc.
Why would any manufacturer spend this kind of money on a product that has such limited availability most dealerships have so few of these un proven vehicles available through the remainder of this year like 20 for the bigger dealerships spend money on products in supply today
The $$money on a car that they can not build enough of to satisfy the demand they already have, does not make sense. Spend these ads money on the slow-selling autos, it just might boost up the sales by a few thousand.
Watched the PGA tournament last Sunday. There had to be 20 or more of the same Lyriq adds yet nothing about CT4, CT5, etc. Became irritating as Cadillac makes numerous models and you would think they made only one after the repetition of the Lyriq. GM tends to do this and misses on the product line and individual details available. In the old days the adds should enough information to give the viewer some information and draw interest on the product.
It was me!
I watch it every time I see it. If I’m skipping through commercials and I see it, I go back and Watch it again.
Can’t wait to ge Lyriq!!!!
I really liked that ad.