GM’s ‘Lead the Charge’ ad promoting the 2023 Cadillac Lyriq was among the most widely viewed commercials for the week of May 23rd.
The 30-second spot for the Lyriq generated 340.5 million impressions with fewer than 1,000 airs, according to iSpotTV, placing it sixth overall with regard to impressions as of this writing. An ad promoting Domino’s pizza currently has the most impressions for the week at 422.1 million.
The ‘Lead the Charge’ ad was created by Cadillac’s global creative agency of record, Publicis Worldwide, with help from media agency Carat. The ad shows a woman driving through the desert in a 2023 Cadillac Lyriq Debut Edition while using the vehicle’s various features, like its interior ambient lighting and infotainment system. It draws on the automaker’s new Be Iconic tagline, which was introduced earlier this year to promote the Lyriq.
Cadillac took the top position in iSpotTV’s weekly rankings for the week of May 16th for its ‘Fortune Favors the Fearless’ ad, which also promotes the 2023 Cadillac Lyriq. According to Wards Auto, that ad got a viewership boost from the 2022 PGA Championship in Tulsa Oklahoma, which was held from May 19th to May 22nd and drew roughly 5.27 million viewers on CBS Sports.
The 2023 Cadillac Lyriq Debut Edtion, which sold out in minutes after GM began accepting pre-orders last year, began rolling off the line at GM’s Spring Hill plant in Tennessee in late March, with initial deliveries of this version of the battery-electric luxury crossover set to begin this summer. Production of the 2023 Cadillac Lyriq in the series production Luxury RWD and Luxury AWD trim levels, both of which are also now all spoken for, will commence at the Spring Hill plant shortly after.