A few days after announcing the pre-production start of the all-new Cadillac Lyriq in China, GM is introducing a series of special benefits for customers of the luxury brand’s first all-electric vehicle in the Asian country.
Customers who place an order for the all-new Cadillac Lyriq in China will receive a special benefit package that includes free public charging and a lifetime warranty on the vehicle and its electric powertrain. With this initiative, GM creates an important competitive advantage and increases its commitment to the Lyriq, the first model based on Ultium Battery technology and Ultium Drive motors that seeks to conquer the Chinese market.
“Demand for the Lyriq has been tremendous since pre-sales began late last year,” said Vice President of Cadillac in China, Chris Biggs, in an official statement. “As we approach the start of taking orders, we expect the special benefits announced today to keep up the momentum and ensure our customers enjoy an unmatched luxury EV experience,” he added.
Cadillac is notably offering three years of free public charging for up to 746 miles per month on its own charging network and the free installation of a charging station at the owner’s home. If the owner of the Cadillac Lyriq does not want to take advantage of this perk, the brand will offer an additional 4,971 miles of free public charging.
In addition, customers who order a Cadillac Lyriq before March 31st, 2023 in China will receive an extra incentive of up to 15,000 Yuan ($2,200) for a trade-in vehicle, 50GB of free 5G connectivity data service with extra available data, and over-the-air updates, among other special benefits.
Regular prodution of the all-new Cadillac Lyriq will begin in the coming weeks at the Jinqiao Cadillac plant in Shanghai and is expected to go on sale in China in early July. The all-electric crossover will further raise Cadillac’s image and strengthen his position in the Chinese market, the most important for GM’s luxury subsidiary and, of course, the most important automotive market worldwide.