The automaker’s Cadillac-centric lease and financing brand has officially gone live, providing payment solutions to new and returning Cadillac customers. Interested customers can view current Cadillac Financial offers via the finance arm’s dedicated webpage and also apply to pre-qualify online. Cadillac Financial currently has special purchase and lease deals on the Cadillac CT5 and CT4 sedans, as well as the Cadillac XT4, XT5 and XT6 crossovers. This includes 0 percent APR financing on certain models and trim levels for well-qualified buyers.
We first heard GM was planning to launch a luxury-focused brand under its broader GM Financial captive finance arm last October, following in the footsteps of rivals like Toyota and Ford, which operate separate captive finance arms for the Lexus and Lincoln luxury brands. There was previously no difference between the financing experience for Cadillac customers as compared to Chevy, GMC, or Buick customers. Cadillac Financial is likely to offer a more customer service-focused experience, along with financing products that may be better suited to wealthy customers.
The landscape of financing a Cadillac vehicle may change quite a bit going forward with the launch of pricier vehicles like the Cadillac Celestiq – a full-size battery-electric luxury sedan that’s expected to be priced from around $200,000 in the United States. Cadillac will also transition to an all-electric vehicle portfolio sooner than other GM brands, so Cadillac Financial may also help facilitate this shift with specific financing products for EV owners or lessees.
GM established its in-house captive finance arm after it purchased AmeriCredit in 2010 for $3.5 billion, renaming the company GM Financial. The company celebrated its ten-year anniversary under GM ownership in December of 2020.