Buick To Launch All-New Global Brand Image In China
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SAIC-GM, General Motors’ main joint venture in China, announced the launch of Buick’s new global identity at a special event to be held in China in the coming days. Buick, the oldest automobile brand in the United States and one of the oldest in the world, is preparing to completely renew its image with an all-electric, future-focused strategy.
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The automaker announced that it will present its global brand identity at the upcoming 2022 Buick Brand Day, an annual event dedicated to the Tri-Shield brand in China where its latest product and technology developments are presented. This year’s edition will be unique, and although SAIC-GM has not mentioned the exact date, everything indicates that it will be held within the next few weeks.
Buick’s new global identity will feature a fresher look and a redesigned logo, which was recently leaked on social media and exclusively reported by GM Authority a few days ago. The brand should simultaneously launch its new image in the United States.
All-new Buick logo leak
The brand’s new logo is a reinterpretation of the iconic three shields that now look thinner and more stylized, keeping with the current digital age. In addition, the three shields are separated and placed in parallel at the same height. Buick confirms its transformation plans toward a new, fully electric, intelligent mobility era by unveiling this new image.
Next-gen Buick GL8 Avenir teaser
Along with the unveiling of Buick’s new brand identity, SAIC-GM will simultaneously introduce the next-generation Buick GL8 Avenir MPV during the 2022 Buick Brand Day, the first vehicle to feature the automaker’s new image. General Motors’ main joint venture in China also stated that a new concept built using Ultium battery and Ultium Drive technology would also be revealed during 2022 Buick Brand Day. Everything indicates that this car will give us clues about Buick’s future electric vehicles.
The presentation of the new global image of Buick in China will help refresh its appearance and maintain its competitiveness in the world’s largest automotive market, and the brand’s highest volume market as well.
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Three flash-drives. On the higher-end models, the drives hold more data.
(What are they thinking?)
Looks more three fingernail clippers.
Buick has not made a good car since 2005!
The image shown for 1975 was never the brand’s emblem. It was used in advertising and on brochures but the hawk landing on the Buick script never replaced the tri-shield.
The updated logo is fine but it really shouldn’t be red, white, and blue anymore with Buick’ being a Chinese unit of gm now. It’d be more appropriate to take the colors back to the red and yellow of 1937.
something else about the graphic is that for a short time recently the logo was monochromatic devoid of any color.
GM isn’t ‘a Chinese unit of GM now’ or ever. Buick is an American company that does particularly well in China, and it’s worth mentioning is the only reason it still exists.
And if you had such a problem with China, as your post implies, I’d suggest you start by getting rid of that mobile you own (which definitely was built in China).
Got2,
Buick offers 18 models in China according to the gm media website. I believe all 18 are made there. In the US, there are four products offered and three of the four are imported from Asia; one from China specifically. There is only one American made Buick left. Buick’s entire focus has shifted away from the US and to China where all it’s product launches and news events now occur. Those are facts. I’m not sure else would have to happen to illustrate that Buick is indeed a Chinese unit of gm now that merely sells a few cars to Americans through the GMC dealer network to keep a tie to its history. They likely retain that merely for marketing purposes in their new home market. As such, i consider it an insult to all Americans to continue to paint the Buick emblem in red, white, and blue.
What about Buick being particularly strong in the Chinese market don’t you understand? What do you expect them to do!? Deny that they’re doing really well in that market?
Looks like a nail clipper.
That as well.
Changing the Tri-Shield is unnecessary. I’m sure Mary Barra is on schedule with her plans to destroy General Motors. It probably won’t be an issue anymore after she flushes everything down the tubes.
Reminds me of GM’s need to go from the bold, uppercase “GM” to the lowercase, wimpy “gm” as their corporate logo. Why?
Who knows why they changed the case of their logo? I’m admittedly curious myself – though I get the feeling that it’s done to separate GM’s past from its future and to indicate that it’s secondary to things like the planet – but you’re notice I don’t pretend to know why it’s done because I don’t live in a fantasy world where I know things that I don’t.
What a bunch of negative comments! I, for one, am looking forward to Buick’s future, starting with their Annual Buick Brand Day. (And save your effort giving my post a thumbs down, I already know how you feel.)
Buick’s future where? You moving to China?
Just change the logo to a pair of chopsticks. It’s a no brainer.
It’s no brainer for you, who clearly doesn’t give a damn how offensive they are.
I personally prefer a fork!
Or, the front gate of a labor camp.
If you actually believed that China was a labor camp you’d stop buying things made there. Otherwise it makes you a supporter of labor camps.
Unfortunately for many consumer products we have no choice.
You do have a choice, namely do without or look to perhaps South Korea (LG) though since the United States has deliberately abdicated production of many products to countries like China we don’t have much of choice.
We don’t want to pay Americans, so we outsource production to places like China.
That’s all on us and we ought to own up to it.
Everything touched by globalism turns to $h!t
It’s a problem that destroys economies (or makes them serfs).
got2 and Tigger,
I personally do endeavor to never buy products from China and I feel I’ve done an extremely good job as I own very few things from that nation. I know it has cost me a lot more money over the years but I consider it worthwhile. It’s not impossible to do, it just takes effort, research, and oftentimes waiting longer. Unfortunately though, as Tigger says, it isn’t always possible but as is the case with Chineses-built Buicks, it’s pretty easy. There are plenty of Hondas, Nissans, etc. that are readily available and made in USA by Americans so one doesn’t have to support gm-China.
I’m not opposed to imported goods; just those imported from China so while I have goods in my possession from the USA and all around the world, China is the only purposefully omitted nation. I prefer USA then Europe or Canada. Mexico is okay, as are other parts of Asia. I could list it all as I know where everything came from but I’m pretty sure anyone reading the list would be impressed by how devoid of China it is.
Same here.
You do get that those Hondas, Nissans, etc are owned by Japanese companies (that have factories in the United States), right?
So, you’re choosing Japanese companies – with domestic factories – over a division of an American company – that happens to produce those products in China.
I’m not at all sure I see the difference.
Those Japanese and Korean companies have factories here. They provide by friends and neighbors with jobs. Those people need to be supported by other jobs like local drug stores and supermarkets. That means employment of Americans. Just like Ynilever, a British company, employs people to make detergent. Nestlé a Swiss company employs Americans to make candy and baby formula.
Meantime, General Motors, a company that happens to have an American street address, employees Chinese and Koreans to build many of their cars. In the case of Buick it’s most of them. Those are not American jobs in American communities.
That’s one way to look at it. Another is which company employs more Americans? GM, Nissan or Honda?
The answer is GM. By far. Now, their Buick division may build most of it’s cars in China but if Buick is successful, so is GM, which as I said – and you can verify for yourself – employs many more Americans than either of those companies in this country (and probably more than all of them combined, no matter where Buick builds their cars).
Though continue to think that buying a Nissan or Toyota somehow benefits more Americans than buying GM.
Buick markası bugün varlığını devam ettiriyorsa pontiac ve oldsmobile’in kaderini yaşamadıysa bunu çin pazarındaki güçlü satış adetlerine borçludur.
Buick markasını seviyorum buick markası benim ülkemde resmi olarak satılmasada bir dönem buick roadmaster sahibi olmuştum bunun için kendimi şanslı görüyorum. Buradan amerikalılara sesleniyorum buick markanıza sahip çıkın kore, japon ve avrupa otomobilleri yerine buick alın bu şanlı markayı kendi ülkenizde yaşatın bu marka varlığını çin pazarına borçlu olmasın
got2,
I live in Georgia. In my state and the contiguous ones, we have had multiple auto plants built in recent decades. Kia in Georgia, Volkswagen and Nissan in Tennessee, BMW in South Carolina, Honda and Mercedes-Benz in Alabama. There used to be two GM plants in Georgia but they were shut down. Instead of investing here, GM opened new facilities in Mexico. Back in the eighties, the old Saturn plant was built which still operates in Tennessee but GM is otherwise gone from the region.
As I see it, the foreign automakers have done a lot for the economies of southern states. GM just abandoned us, as they’ve done for so many communities across America. Buying a South Carolina-built BMW supports the local economy and provides employment for thousands. BMW’s plant is their largest in the world and they’re a net exporter meaning from the SC facility more vehicles go out to the rest of the world than BMW imports into America. That’s all pretty good for America.
Buying a Chinese or Korean-built “Buick” gives employment to people in those distant lands. To be sure, it also helps keep Barra the second highest paid CEO in America (according to GMA) but I’d rather help ordinary Americans living nearby than a handful of overpaid executives in the suburbs of Detroit.
I’m sorry to write that and I wish I wasn’t. I once thought GM could do no wrong but I refuse to have blind loyalty anymore.
You and I are not just on the same page, but the same bar on the sheet music! Note: I’m up the road in Tennessee.
Enjoyed driving through beautiful Tennessee on our long journey back to CA from KY via I-40 several years ago with my then 6-year old son. It poured the whole way from Louisville until just outside Sevierville where we made a long stop at Floyd Garrett’s Muscle Car Museum in Sevierville. One of the absolute highlights of our trip. Highly recommended!
Bummer, turns out Floyd Garrett passed away late last year at 80 and the museum’s closed. That’s a loss of a national treasure. RIP Floyd, the new generation doesn’t hold a candle to yours.
GM Killed Pontiac in America…
Revive it in China!
GM Hates Americans, that’s why the Killed so many. That’s why they prefer to guve jobs to foreign countries.
GM Killed Oldsmobile in America… for fun…
Resurrect Oldsmobile in China, just to piss-off Americans.
Let Americans see your Hatred firsthand, not just when you Kill them, send their jobs overseas and Mexico. Show Americans you Love China!
GM Killed Saturn…
Grovel to the Chinese and maybe GM can open a Saturn plant in China too. Then Americans will really want one, tell Americans that it’s an American car, its just made in China.