Last week, General Motors officially launched the all-new Chevy S10 Max in Mexico as Chevrolet‘s new entry in the country’s growing midsize pickup segment. The automaker’s Mexican subsidiary announced the final configurations and prices of the new S10 Max, with features that make it the most competitive midsize commercial pickup in Mexico.
GM Mexico has just strengthened its truck offering with the introduction of the all-new Chevy S10 Max pickup, a new nameplate that debuts in the Latin country to compete fiercely for sales leadership in the high-volume segment of the Mexican market. In fact, the company fulfilled its promise to offer the new S10 Max with an “excellent value proposition” and seeks to position it as the new class benchmark.
The all-new Chevy S10 Max is the midsize pickup with the lowest starting price in its segment in Mexico. The base LS trim of the S10 Max in Chassis Cab configuration costs $379,900 Mexican pesos (about $18,850 USD at current exchange rates), significantly cheaper than the equivalent versions of the Nissan NP300 and Toyota Hilux.
| Versions | S10 Max | NP300 | Hilux |
|---|---|---|---|
| Chassis Cab LS | $379,900 MXN ($18,850 USD) | $401,900 MXN ($20,080 USD) | $400,600 MXN ($20,020 USD) |
| Regular Cab LS | $400,600 MXN ($20,020 USD) | $439,900 MXN ($22,060 USD) | N/A |
| Crew Cab LS | $439,900 MXN ($21,820 USD) | $472,900 MXN ($23,720 USD) | $468,500 MXN ($23,490 USD) |
| Mid-Range Trim | N/A | $562,900 MXN ($28,230 USD) | $550,300 MXN ($27,600 USD) |
| Crew Cab LT 4×4 Turbo | $599,900 MXN ($29,760 USD) | N/A | N/A |
Similarly, the Regular Cab and Crew Cab configurations of the all-new Chevy S10 Max are also priced lower than the equivalent variants of the two models that currently lead the midsize pickup segment in Mexico. In addition, all versions of the S10 Max come standard with more comprehensive convenience and safety equipment than their rivals.
Mechanically, the first three variants of the all-new Chevy S10 Max, equipped with the naturally aspirated 2.4L engine developing 141 horsepower and 148 pound-feet of torque, fall short of the powertrain offerings of the Nissan and Toyota models. However, the S10 Max Crew Cab LT’s turbocharged 2.0L engine, with 218 horsepower and 258 pound-feet of torque, outperforms all rival offerings and makes it the most powerful midsize commercial pickup available in Mexico.
The all-new 2023 Chevy S10 Max will go on sale in Mexico early next month, with a lineup comprised of four distinctive versions categorized across three body variants and two trim levels. Unlike their rivals, they all come standard with air conditioning, 16-inch aluminum wheels and power windows, while the range-topping version includes the most comprehensive connectivity package in the segment.
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Comments
I think I will give up my U.S. citizenship and move to Mexico!
I know, as you look through the pictures, I can get it in an manual, major selling point for me.
Why Mexico get cheap version truck??
They don’t have a large import tariff on trucks so they can build these in China. They drive slower than the US. They have weaker safety, emissions, or fuel economy standards as the US. They have lower consumer expectations than the US. And they’re poorer so things have to be priced cheap.
The NA-spec Colorado is available in Mexico too. Or, very commonly used cars are imported from the US.
Most individual buyers will opt for the US spec Colorado or the Nissan. Neither the S10max or Hilux are remotely in the same class. Their just cheap @@@@boxes that get the job done.
GM, sell it in the U. S. to compete against the Ford Maverick.
I’d say the S-10 would sell well here.
Looks like a piece of crap.
Why the hell do they have to call it an S 10
We already have to deal with 2 different models when ordering parts
Stupid GM
I would buy one of those S10’s.
Nice and basic. Most American pickup drivers would be too fat to fit in one …
Res Ipsa Loquitur
Everyone is looking for a cheap truck that is dependable. GM is pricing themselves out of the market.
That truck would sell faster than $10.00 ass in Tijuana.
Why no 4×4 regular cab?
WHY IS GM NOT SELLING THIS IN THE US?! The S10 name is easily recognized name here already, and the Maverick is a highly desired truck here. GM already makes something that will compete with it, they just won’t bring it here.
it damn well looks like an s10, i think the older generation of s10 would approve, even over the calorados.