Following the recent launch of the updated 2022 Chevy Traverse in Colombia, General Motors has just introduced the refreshed Chevy Equinox in the South American country. The automaker presented the third-generation Equinox mid-cycle update for the first time in Latin America during a special event in the city of Bogotá, as a prelude to its imminent launch in the Colombian market and other countries in the region.
The 2022 Chevy Equinox was presented in Colombia as the Bow Tie brand’s latest addition for international markets, where GM will begin selling the updated version of the crossover during the second quarter of the year. Notably, the updated 2022 Equinox debuts the RS trim and expands the brand’s sporty utility portfolio in the South American country, where the Blazer RS and Traverse RS are already sold.
“The Chevrolet Equinox RS completes our portfolio of utility vehicles,” said Commercial Director of GM Colombia, Raul Mier, in a statement. “It stands out for its details of luxury, comfort, technology and safety that are appreciated while driving and are in line with the needs of today’s consumers, who want to enjoy more space and more adventures, in a product with a disruptive design,” I have added.
Notably, Colombia becomes the first country in all of Latin America where the automaker presented the refreshed 2022 Chevy Equinox, ahead of Brazil and Mexico, which are usually a priority as they have the two largest automotive markets in the region. As such, the event held in the Colombian capital was the first opportunity during which the Equinox, with its latest design and improved features, was shown to the specialized press of the region.
GM thus begins the reintroduction of the Chevy Equinox both in Colombia and in most countries around the world where the compact crossover had ceased to be offered due to constant production difficulties caused by the global semiconductor shortage. The company took advantage of the refreshed Equinox’s new exterior design and improved connectivity features to rethink its nameplate positioning in the highly competitive compact crossover segment.
The refreshed 2022 Chevy Equinox is expected to start arriving at official Chevrolet dealers in Colombia in May, with the RS version as the main attraction and marketing tool. Although there is still no official confirmation, the Equinox units for Colombia and the other countries in the region will continue to be manufactured in Mexico. Final details on the trim levels and features of the 2022 Chevy Equinox for the Colombian market will be released in the coming weeks.