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New Ad Touts 2024 Chevy Silverado EV Options, Features: Video

A new, 90-second long web advertisement for the 2024 Chevy Silverado EV puts a spotlight on the battery-electric truck’s various features and also touts the advantages of the Ultium modular battery design and Ultium Drive motors.

This short video begins by turning the focus on the Chevy Silverado EV’s unique platform and showing a rather interesting cutaway of the architecture. The Silverado EV’s BT1 platform is neither body-on-frame nor unibody, as GM’s chief engineer for battery-electric trucks, Nichole Kraatz, told GM Authority in a recent interview. This design, unofficially referred to by GM engineers as an “UltiBody,” uses a unibody-style platform with a traditional floor, however the rectangular battery slots into the chassis underneath the platform’s floor and serves as an important structural member.

From here, the video turns the viewer’s focus to the electric truck’s aerodynamic body, which was optimized in a wind tunnel to reduce drag and maximize the driving range of the Ultium lithium-ion battery. The truck’s available four-wheel steering system is also mentioned, which gives it a tight turning radius of just 42 feet, along with other practical features like the digital dash display, Multi-Flex Midgate and the lockable, weatherproof eTrunk storage area.

This short ad also gives us a look at some of the cargo management solutions GM has developed for the 2024 Chevy Silverado EV. This includes two separate bed cap designs, which are shown on a Silverado EV in the Work Truck (WT) trim level. These include both a high and low-roof cap design, both of which mesh rather well with the truck’s exterior styling, in our opinion. Seeing these cap designs leaves us excited to see the other official GM Accessories the automaker is cooking up for the first all-electric Silverado, too.

Check out the video embedded below.

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Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

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Comments

  1. I wish they would stop flaunting this ugly electric truck. It’s really an ugly design.

    Reply
  2. *GM estimated range of 400 miles*
    Yeah there’s no way they would be inflating that.
    Scotty Kilmer warned those gullible enough to buy it.

    Reply
    1. People actually use Scotty Kilmer as a trustworthy source?

      Reply
    2. Evan:

      I believe the 400 mile “GM estimated range”.

      What is an eye-opener is the 247 kwh battery… Now THAT is huge.

      Reply
    3. Scotty Kilmer is a crack pot nut. Who can actually stand watching that guy shouting let alone actually take what he says seriously

      Reply
  3. After all the enormous problems GM created for owners with their previous 4 Wheel Steering, here it is again ! Entire sections of Forums were, and probably still are, devoted to the problems and issues that caused for buyers.

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    1. I have 2 four wheel steer Sierra’s. Both well over 100,000 miles. No issues with either one. Maybe I have been lucky. I would tend to think GM’s prior experience with 4 wheel steer would be of great benefit with the current EV trucks. I have one on order. You can keep making your 5 point turns at Home Depot.

      Reply
      1. If you were actually a “Retired GMC dealer” (you’re not) you’d have $$$ coming out your wazoo to be able to afford newer vehicles. Meanwhile, at Home Depot, I have no reason to make “5 point turns” like your childish, immature insult insinuates. Try harder to come up with better fabrications.

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        1. sorry to disappoint you billj598. I only have a couple $$ coming out of my wazoo. Let me guess, you would like nothing more than me to try to prove to you that I was a legitimate GMC dealer. I’m tempted to give you my BAC. Actual GM dealers and employees on here would know what that is. (Based on your misinformed posts, I’m quite sure that you are neither). I’m starting to doubt that you even drive a truck. I’m picturing you in a Mini Cooper.

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          1. Wrong again J.O. You wouldn’t NEED to drive/own “two” old 4ws Sierras with “well over 100,000 miles on them….common financial logic always escapes LIARS like you but you post your lies anyway to help further and support your erroneous, underinformed claims. I encounter liars and those like you creating your fabrications every day on numerous leftard comment boards and can detect them and out you people every time. By the way squirrel, not that it’s any of your beeswax, I traded my Y2K F-350 Dually crew cab, long-bed 7.3 Powerstroke back in March of 2000 for my 2010 Sierra Denali AWD 6.2 because I no longer needed that much truck. Prior to Nov. 1999, when acquired my F-350, I had owned and driven numerous trucks going back to the mid-70’s so shove-it buddy boy. Always did like early Mini’s and had a good friend who raced one of the BMC 1275 Mini’s back in the late 60’s in SCCA in D Sedan class. Now that BMW is making them, I would suggest you go buy one and experience the multitude of tranny issues they were having for a long time….it suits someone like you. You can take it to your former GMC dealership for repairs….Bwa-ha-ha-ha.

            Reply
            1. billj598, all the bluster and name calling won’t change the facts. I am a retired Buick and GMC dealer , I own 2 Quadsteer Sierra’s with over 100k miles and warranty issues did not kill the option. I am sorry if any of that offends you.

              Reply
              1. OK Bub, let’s say ( LOL ) you ‘were” a stealer. Then you should be aware that all the complaints and warranty claims are EXACTLY what killed the 4WS system. You’re now claiming that is not the reason when the automotive Press disagrees with you completely. So, since you have all the answers, what DID kill the 4WS system ? Waiting ….. Oh, and by the way Bub, there was no “bluster”, just a fact-filled reply to YOUR INSULTS ! So sorry if that offended you !

                Reply
    2. There was not enormous problems, it was very reliable for what it was in fact. Come on man, don’t be that uninformed guy…

      Reply
      1. And hundreds and hundreds of comments posted on discussion boards and forums across the Net will completely disagree with you so who is the “uninformed guy” and why do you imagine GM suddenly discontinued it after reviewing the accelerating frequency of the high-dollar Warranty claims ? Money talks, your response walks. C’mon Man !

        Reply
        1. ok I guess Bub is better than J.O. and liar. We are making progress. I realize that public perception of most car dealers is a Rolex wearing smooth talking glorified sales guy in white shoes. And yes those guys do exist. However there are many people that end up owning a franchise that are hardworking honest business people that actually care about their customers and employees. So I understand why you have a tough time believing that a retired dealer would own 2 old 4 wheel steer trucks. I actually really like these trucks. Some guys like Corvettes and have a few, some guys like muscle cars and have a collection. If I could find a really nice low mileage 2005 Sierra Denali with Quadrasteer I would buy another one. You may have made an assumption that those 2 trucks are the only thing that I might own. I have a 2021 GMC Sierra SLT light duty with the 3.0 litre diesel and my wife is leasing a 2021 Buick Envision. I have multiple properties and keep the 4 wheel steer trucks at different locations. I am getting older and I find those trucks much easier to drive around town and yes park at Home Depot. I do love the 3.0 litre diesel and I am getting 30 mpg on the highway driving to the shore. I owned a small dealership and I was the General Manager as well. I ordered all of the vehicles myself and never ordered the quadrasteer for stock. I did a few special orders for customers though. The main reason I did not order for stock was the added cost. It was a very expensive option and people were just not that interested. Most of my truck business was to farmers and they could have cared less about that option. That is my opinion on why GM pulled the plug. If people are not buying something they move on. As far as reliability, again my experience with the trucks influences my opinion. The few that we sold we never saw back for any problems. And few people that lived in our area and purchased them elsewhere and brought them to us for service never had issues. Have problems developed over the years as these trucks have gotten older? Absolutely.
          One of the biggest issues were people not using the option. There is a mode selector for 2 wheel steer, 4 wheel steer, and 4 wheel steer towing. If you don’t leave these trucks in 4 wheel steer mode and only turn it on occasionally a lot of the components will start to rust and can seize in place. Especially in the northeast where they love to put salt and brine on the roads in the winter. If you are old enough to remember 4 wheel drive use to be a manual lever. It did not matter if you only put your truck in 4WD once a year. You could always jam that lever into 4wd. Fast forward to electronic push button with encoder motors to engage the 4WD. If you did not put those trucks in 4WD occasionally the encoder motors would seize. We replaced many of those over the years. The issue most people are having with the older quadrasteer trucks is the rear wheel position sensor. GM discontinued the part, but a vendor actually recreated the sensor and it is better than OEM.

          billj598, things are not always as they appear. I grew up in a gas station and have had a love of cars my whole life. I was fortunate enough to work my way into a dealership in the late 70’s as a flat rate technician. I ended up in management and did not buy my own store until I was 50 years old. I had nice 20 year run and sold the store last year with a 4.9 google review rating. I still have all of my tools and love to tinker. Never owned a rolex, but I did get my wife one. I am more proud of my ASE certifications than any awards from GM. If you think all of this is BS, that’s your issue Bub!

          Reply
    3. Actually Quadrasteer was a very reliable system as long as you changed your fluids.

      Reply
      1. If that’s true, then why did GM discontinue it so suddenly ? Answer, Warranty claims plus negative public opinion and comments.

        Reply
  4. I love the truck if I can get the 3 peace hard cover like the avalanche had love the truck but I need the hard cover to cover the bed love the hard cover three-piece .is it available as an option on the truck RST

    Reply
  5. EV and 4-wheel steering? What could go wrong? Where’s the 2-door sport model? Is this one $100k too?

    Reply
  6. All yours for your hard earned 100K. Just don’t park it near your house or any other cars or keep it outside the pathetic warranty as the 4-wheel steering will be an expensive failure item.

    Reply
    1. Hmm, not very good with math or reading. GM has clearly stated the loaded RST will top out around $90k. Since money is such an important factor for you, that’s a huge difference.

      Now, show me an alternative truck with that much horsepower, a mid gate feature, 4 wheel steering, that much range and off road capability for less money.

      BTW, Fords loaded Lightning is just as expensive.

      Reply
      1. Maybe it’s you that should return to school and relearn math since your so eager to type your nonsense to prove how dumb you are. 90K is an estimate. Add in destination charges, tax and dealer markups because that is the way it works now despite the car manufacturer’s lame attempts to stop it and your easily at 100K plus for one of these things. And just look at how quickly the price has increased twice on the barely existent 2022 new Silverado’s and Sierras at 1300 a pop.

        Reply
  7. #1 the 4 wheel steer is a totally different system. It is all steer by wire unlike the older system.

    #2 This is the high end truck and more versions at lower prices will soon follow. The first models out are going to be high end models with the EV lines.

    #3 I have actually seen this truck in person and it is nice no matter if it is EV or if it were gas.

    #4 If you don’t like this then stop pouting and just go by a gas ZR2.

    Reply
  8. Is there any info on how a faulty battery pack would be serviced? I saw a few Youtube vids on Teslas’ with a single failed lithium ion cell within the pack or a broken plastic coolant nozzle requiring the whole battery to be replaced. Would like to see how these things are handled by GM. Would GM replace just the battery module that contains the bad cell or would you have to replace the whole battery pack? Likely only important to out of warranty situations but still want to know.

    Reply
    1. They would tell you nothing is wrong and the problem cannot be duplicated and send you out the door after having spent a colossal fortune on one of these grossly overpriced trucks.

      Reply
    2. Watch the video John….

      Modular design which would be repaired under warranty if necessary by a new sub-pack. If it is like the old GM battery warranties, they obviously have the right to repair it with remanufactured parts – the end result being a completely working battery of a capacity consistent with its age… Rather like prorated tires.

      Reply
      1. I watched the video Bill. I see the modular battery design. Doesn’t mean GM will replace the module if a single cell failed inside one. Rich Rebuilds (YT) showcased a Tesla with 1 bad cell. Tesla wanted to replace the whole battery for 20k. He brought it to a 3rd party shop that was able to find the faulty cell and replace that specific cell/pack. So it is doable on Tesla too but doesn’t mean Tesla is going to do it. Under warranty GM can replace or not replace whatever they want. I’m wondering what they are willing to do when it comes time for me to pay out of pocket/out of warranty.

        Reply
        1. Well, you’ll have to wait 8 years or 100,000 miles to find out, that is the warranty on the drive battery.

          Reply
        2. I sure hope you are not that clown John who comments on the other GM ev articles… Assuming you are a different person –

          I’ve had both a Tesla, and 6 other GM evs… GM’s treatment of battery issues is night and day different from Tesla, and even if there are other nagging problems with GM vehicles…. They are finally on top of the battery issues… But if you’re the SAME guy who just wants to pick fights then there is no point in conversing with you.

          Older Tesla Model “S” ‘s are simply much too dangerous to drive… That has nothing to do with GM products.

          Reply
          1. Different guy. I’m here for info, nothing else.

            Reply
            1. John:

              A friend with an early 2017 BOLT EV (5 years old, 77,000 miles) just had the ‘problematic battery’ replaced.

              His new warranty of the 8% LARGER battery is now, 13 years/177,000 miles.

              That is BEYOND GENEROUS by GM. The car – as mentioned – goes about 35 miles further than it did prior to changeout – since the junked 77,000 mile battery had lost about 7% of its capacity – due to normal 5 year old , 77,000 mile aging… So the NEW battery is actually 15% larger FOR FREE.

              Elon Musk is supposedly the richest man in the world. He surely didn’t get that way by being as GENEROUS as GM is.

              Reply
  9. Dear GM,

    Less marketing, more building.

    Reply
  10. They will tell you the batteries have been discontinued. You need to buy a new truck. Ask a Spark EV owner. I’m going to save 40 grand and buy a Cyber truck.

    Reply
  11. Chevy.com homepage references fall 2023 introduction. Now I’m seeing references to 2024. Slippage? Not keen on seeing promotions for vehicles not available for 2 years. You’d think GM would be more focused on what they can sell now rather than delay purchasing plans for 2 years.

    Reply

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