GMC Canyon Sales Continue Last In Segment During Q1 2022

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GMC Canyon sales decreased in the United States and Canada during the first quarter of 2022.

GMC Canyon Sales - Q1 2022 - United States

In the United States, GMC Canyon deliveries totaled 6,160 units in Q1 2022, a decrease of about 14 percent compared to 7,144 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
CANYON -13.77% 6,160 7,144

GMC Canyon Sales - Q1 2022 - Canada

In Canada, GMC Canyon deliveries totaled 1,337 units in Q1 2022, a decrease of about 19 percent compared to 1,648 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
CANYON -18.87% 1,337 1,648

Despite GM offering the GMC brand in the U.S., Canada and Mexico, the Canyon is only sold in the U.S. and Canada, but not in Mexico.

Competitive Sales Comparison (USA)

GMC Canyon sales during the first quarter of 2022 kept the midsize pickup dead last in its segment when ranked by sales volume. The Toyota Tacoma remained in first with a 20 percent decrease in sales to 53,182 units while the new Nissan Frontier placed second with a 108 percent jump to 22,405 units. The Canyon’s corporate cousin, the Chevy Colorado (see running Chevy Colorado sales), took third with a 10 percent drop to 21,693 units, putting it within roughly 700 units of second. The Jeep Gladiator followed in fourth with a five percent slide to 17,912 units, while the Ford Ranger (see running Ford Ranger sales) placed fifth with a 27 drop to 17,639 units. The Canyon brought up the rear with a 14 percent decrease in sales to 6,160 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TOYOTA TACOMA -19.97% 53,182 66,449 38% 44%
NISSAN FRONTIER +107.84% 22,405 10,780 16% 7%
CHEVROLET COLORADO -9.92% 21,693 24,083 16% 16%
JEEP GLADIATOR -4.83% 17,912 18,822 13% 12%
FORD RANGER -27.01% 17,639 24,166 13% 16%
GMC CANYON -13.77% 6,160 7,144 4% 5%
TOTAL -8.22% 138,991 151,444

On a segment share basis, the Canyon held four percent share, down one percentage point. The Tacoma held a 38 percent share, down six percentage points, while the Frontier held a 16 percent share like the Colorado, though the Nissan offering recorded an uptick of nine percentage points. The Colorado maintained a 16 percent share that it had a year ago. The Gladiator held a 13 percent share, up one percentage point, and the Ranger also held a 13 percent share, down three percentage points.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
CHEVROLET COLORADO -9.92% 21,693 24,083 78% 77%
GMC CANYON -13.77% 6,160 7,144 22% 23%
TOTAL -10.80% 27,853 31,227

Sales of GM’s two midsize pickups, the Colorado and Canyon, combined for 27,853 deliveries. That puts the duo in second place with a 20 percent segment share, with over 5K more units sold than the Frontier, but still only moving about half the volume of the Tacoma.

Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
HONDA RIDGELINE -26.90% 9,189 12,570

The midsize mainstream pickup truck segment contracted eight percent to 138,991 units in Q1 2022, meaning Canyon sales underperformed the segment average.

The GM Authority Take

GMC Canyon sales remained dead last in their segment, as they had for the past year. The midsize truck continues to be hamstrung by limited inventory as a result of idled production throughout 2021 as a result of a shortage of supplies, including the ongoing microchip shortage. More recently, production was idled in December, this time due to renovations at the GM Wentzville plant in preparation for building the next-generation 2023 Chevy Colorado and 2023 GMC Canyon pickups. In January production was down again, finally resuming at the end of that month.

2015-2022 GMC Canyon Denali interior

Beyond supply issues, the Canyon is also facing product-related issues in the face of newer and more modern rivals. Luckily, the Canyon and Colorado midsize pickups will soon be overhauled (re-engineered and redesigned), expected to launch later this year for the 2023 model year.

The all-new 2023 Canyon will offer all-new exterior styling and a redone interior, all while riding on top of a heavily revised version of the current models’ 31XX platform. We expect the 2023 GMC Canyon model lineup to consist of the trim levels offered today, including Elevation Standard, Elevation, AT4, and Denali, while also adding a new AT4X trim level as a more capable off-road trim that slots above the “regular” GMC Canyon AT4, thereby becoming GMC’s equivalent to the Chevy Colorado ZR2, at least from a mechanical standpoint.

Furthermore, we expect the new Denali trim to become even more premium compared to the current Canyon Denali, with improved materials and equipment. In addition, it’s highly likely that the 2023 GMC Canyon Denali will be the first midsize GM pickup model to offer the GM Super Cruise semi-autonomous driver assist system.

The new pickups will draw motivation from the turbocharged 2.7L I-4 L3B gasoline engine, which will be the only engine offered. Output will likely be rated in the vicinity of 310 horsepower and 430 pound-feet of torque, with a 10-speed automatic onboard for cog swaps.

A teaser image of the upcoming 2023 GMC Canyon AT4X

Earlier this month, GM teased the upcoming 2023 GMC Canyon AT4X, confirming that the next-generation GMC Canyon will become the second vehicle in the GMC brand’s lineup to adopt the AT4X trim after it was rolled out on the all-new 2022 GMC Sierra AT4X earlier this year. The teaser image showed a set of rocker protectors, 17-inch beadlock-capable wheels, and AT4X badging, along with various surface development features of the new truck.

In February, GM Authority spies caught a glimpse of the interior of a 2023 Canyon as a prototype was undergoing testing, showing a much more modern center stack, infotainment system and steering wheel.

Next-gen 2023 GMC Canyon prototype interior

Luckily, the ongoing global semiconductor microchip shortage has not yet affected the launch schedule as of this writing. The upcoming next-generation Canyon is sure to boost sales that have continued to lag over the past several quarters. However, sales volume will still be directly dependent on an adequate supply of parts, including chips.

About The Numbers

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    4 Comments

    1. Witness protection id 747405b says:
      April 30, 2022 at 5:44 am

      The dealer lots are overflowing with 2022’s gosh we’re are they gonna put the 23’s?

      Reply
    2. Dan says:
      April 30, 2022 at 6:19 pm

      Can anyone even find one on dealer lot?

      Reply
    3. Juan says:
      May 1, 2022 at 8:22 pm

      I would love to own a GMC Canyon 4×4 and a crew cab 4dr. Unfortunately, in Central Valley of CA. around Fresno, after
      MSRP, After charges are to high for a fixed income person.

      Reply

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