General Motors continues to receive more and more reservation orders for the GMC Hummer EV Pickup and SUV.
In its Q1 2022 earnings report, GM revealed that it has received more than 70,000 pre-orders for the GMC Hummer EV across both the Pickup and SUV model variants. This is a slight uptick from March, when the automaker said that it had racked up roughly 65,000 reservations for the battery-electric truck and SUV.
GM previously outlined plans to produce roughly 23,000 examples of the GMC Hummer EV Pickup this year – quite a bit more than the automaker had initially planned to build. This was in response to higher-than-expected demand for the vehicle, with the automaker receiving 59,000 pre-orders by early February of this year.
GM said previously that it expects the GMC Hummer EV SUV to outsell the Hummer EV Pickup, with the SUV expected to account for roughly 60 percent of Hummer EV sales and the pickup taking the remaining 40 percent. The 2024 GMC Hummer EV SUV will be built alongside the pickup at the GM Factory Zero plant in Detroit, however it won’t enter production until 2023. The Hummer EV Pickup entered production at the facility late last year.
Surprisingly, the Hummer EV is in high demand among consumers that wouldn’t typically buy a GMC vehicle. Roughly 75 percent of the people that have reserved a GMC Hummer EV are new to the GMC brand, the automaker recently revealed. Additionally, roughly 70 percent of these reservation holders say they are a first time EV buyer.
So far, the only GMC Hummer EV Pickup units that have been built are of the range-topping Edition 1, which was priced at $110,295 before it sold out. Less well-equipped versions of the Hummer EV Pickup will begin to hit the market once the production of the Edition 1 concludes, starting with the EV3X this fall, the EV2X in the spring of 2023 and the entry-level EV2 in early 2024.