GM To Reintroduce The Chevy Equinox In South Korea6
After a two-year hiatus without offering Chevrolet’s compact crossover in the country, General Motors has just announced the reintroduction of the Chevy Equinox in South Korea. In conjunction with the recent announcement of the Chevy Tahoe’s arrival in the South Korean market within the next month, the automaker stated that the third-generation Equinox will return to the Bow Tie brand’s lineup in that market.
GM Korea president Kaher Kazem affirmed the Chevy Equinox is part of the brand’s utility portfolio expansion strategy in South Korea, which began earlier this year with the introduction of the full-size Chevy Tahoe and the launch of the refreshed 2022 Chevy Traverse in January. The utility vehicle had ceased to be marketed in that and other international markets due to production difficulties brought about by the pandemic.
Notably, the reintroduction of the Chevy Equinox in the Asian country coincides with the international rollout of the crossover’s mid-cycle refresh during the first half of this year. As such, GM will relaunch the Equinox in the South Korean market as a partially modified model to broaden customer choice and return to competing in the “midsize” SUV segment, as the C segment is defined in that country.
In fact, the company’s subsidiary already has everything ready for the imminent launch of the 2022 Chevy Equinox in the domestic market, having completed the approval process with South Korean authorities. Local media in the country report that GM recently completed emission and fuel economy certification of the refreshed Equinox with the Ministry of Environment.
Although there is no official information yet on the refreshed 2022 Chevy Equinox’s specifications for the South Korean market, the model will arrive in that market in North American configuration, equipped with the turbocharged 1.5L LYX I-4 gasoline engine that develops 172 metric horsepower mated to a six-speed automatic transmission. Apparently, it will only be offered in FWD configuration.
The refreshed 2022 Chevy Equinox will officially arrive in South Korea sometime in the second quarter of this year, debuting an updated exterior design and upgraded tech equipment. Equinox units for the country could be built at the GM San Luis Potosí plant in Mexico, which is ramping up production of the model. Details on trim levels and final configuration will be released in the coming weeks.
Subscribe to GM Authority as we bring you the latest Chevy Equinox news, Chevrolet news and ongoing GM news coverage.
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
When is GM Cami in Ingersoll expected to cease producing the Equinox?
When is GM Cami in Ingersoll expected to cease producing the Equinox?Answer the Question!
You expected an answer in less than two minutes?
Anyway, they reported last year that it would end in April so that they can build the Brightdrop stuff starting in May.
GM can’t be earning much in South Korea. Really, the company is not just a sad shell of itself but a laggard when it comes to design and brand image.
GM is no longer a global company. It’s an OEM that has China as it’s top market by sales where through joint ventures it earns 44 cents on the dollar. After that it is #2 in the US and sells low margin vehicles in LATAM.
Gone is Europe, a market that when combined with the US, makes Stellantis more profitable than The General. GM keeps saying it’s an EV leader, has cute names like Ultium & Brightdrop that peak Wall Street’s interest, but Ford has spent far less in R&D and has much more to show for it’s efforts.
Mary Barra is great with spin, PR and margins which in GM’s case are the result of a short sighted product mix that bleeds market share and halts the design on smaller, less expensive world cars other than GEM. Even Hacket at Fird did better work but was unable to get credit for it.
BFD, who cares?