GM has filed to trademark Chevrolet FNR for the third time, GM Authority has uncovered.
Filed on April 21st, 2022 with the United States Patent and Trademark Office (USPTO), this trademark application is assigned serial number 97160817. The application was filed under a Goods and Services category reserved for “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, and vans.” This is the third time that GM has moved to trademark Chevrolet FNR, which is an acronym for the brand’s “Find New Roads,” marketing slogan. The first filing was made in April of 2015, while the second was made in October of 2018.
A handful of concepts developed by the automaker’s Pan Asian Technical Automotive Center (PATAC) have utilized the FNR moniker. The first of these concepts was simply referred to as the Chevrolet FNR Concept and debuted in 2015 at the Shanghai Auto Show. The second, dubbed the FNR-X, debuted at the same event in Shanghai two years later, eventually spawning the Chevrolet Menlo production vehicle. There was also the 2018 Chevy FNR Carryall Concept, which was a stylized take on the Chevy Blazer crossover that previewed the extended-wheelbase, three-row Blazer for China.
|Mark||Filing Date||Serial Number||Patent Office||Goods & Services|
|FNR||April 21, 2022||97374878||USA||Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, and vans|
|FNR||October 8, 2018||88146037||USA||Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof|
|FNR||April 14, 2015||86596448||USA||Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof|
Chevy’s continued interest in the FNR moniker could be a sign that it wants to continue using this name on future concept vehicles, or perhaps even production models. We’ve yet to see the FNR acronym applied to any concept or production vehicles here in North America, however, so it’s possible that it will continue to use it on Chinese-market products only going forward. At the same time, Chevy uses its “Find New Roads,” phrase in marketing material in North America, so it’s not outside of the realm of possibility that we’ll see an FNR-badged concept in the U.S. one day.
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