General Motors has shared the first TV spot from its new Chevy Bolt EV and Bolt EUV ad campaign. The advertisement, dubbed ‘Life Changes’ is a short, 30-second spot that puts a humorous spin on the trials of EV ownership and motherhood.
The ad opens with two women standing in a garage chatting next to a Chevy Bolt EUV, when one of the women asks the other if she’s excited. The viewer is led to believe the two are talking about being a new mother, as one of the women is pregnant, however the friend then begins showing the expectant mother how to plug in and charge her Chevy Bolt EUV – revealing the discussion is actually about shifting from an internal combustion engine vehicle to a pure EV like the Bolt.
“With the all-electric Bolt EUV, making the switch to electric is easier than expected,” GM’s description for the new ad reads. “Find new ease. Find new roads.”
The voiceover for the ad goes on to tout GM’s home charging stall installation for buyers of the Chevy Bolt EUV. This program enables buyers of either Bolt variant to have the costs of installing a Level 2 charging in their garage covered by Chevy thanks to a partnership between GM and charging stall installation company Qmerit. The offer is available to all U.S. and Canadian GM customers who purchase or lease a 2022 Chevy Bolt or 2022 Chevy Bolt EUV.
This Chevy Bolt EUV advert is part of GM’s new ad campaign for the electric compact car, which debuted this week during television coverage of opening day Major League Baseball games. The new ad campaign is intended to boost Bolt sales following the vehicle’s large-scale battery fire recall, which forced GM to recall all 140,000 examples of the Bolt and Bolt EUV and issue a stop-sale order on the vehicles. This new ad campaign will give the Bolt the second-highest media spend at Chevy this year – behind only the hugely popular and massively profitable Chevy Silverado model line.
Check out the ad embedded below.
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Comments
It’s exciting to see new Bolt EV and Bolt EUV stories pop up every day…until you click the link and read yesterday’s new story that was a rehash of the day before that was a rehash of the day before that and so on. I’m sure that, in a couple of weeks, I’ll read a “brand new” story about the restarting of Bolt production.
Life changes because it burns to the ground? Yes I agree.
So they “dropped” the new ad. And when they finally drop the ad, do we still say that they “dropped” the ad?
Burning your house to the ground is sure life changing.
The Tesla Model S had many more fires but I see no one bashing it here. Maybe the naysayers are Tesla fanboys trying to deviate attention away from their terrible fate.
That is true, those other automakers just get the joy out of gm putting the truth out to the public based on the some of the setbacks that they may have with their vehicles and while in some cases, other Car Companies try to hide from the public as to what is going on with their vehicles. People like Scotty Kilmer will expose every Automaker for their flaws proving that no vehicle out there today is 100% perfect.
Why would anyone bash a Tesla on a gm website about a article about the bolt?
Excellent start for the ad campaign – solving the ‘how am I going to charge the battery at home?’ issue all first time EV buyers face. Kudos to Chevrolet for coming up with the idea of covering the costs of installing a charger for those who buy a Bolt. It gives the Bolt a huge sales advantage over other EV brands, and will push the competition to match it. A big win for consumers, a big push forward for EV adoption.
After watching the Cyber Rodeo, gm is going to have to try way harder than this. Bolt has no sales advantage along with no sales.
Love my 2022 EUV…. “Zippy”. The all expense paid home charger installation was a wonderful surprise. You have to be an owner to really appreciate the power and how fun this car is to drive. There is not a car manufactured today that doesn’t have a recall of some sort. They have made quick resolutions to the problem.
i agree with Tina …i like my 2019 Bolt Premier a lot ..i passed on the buy back offer from GM , waited to get the replacement battery with the longer range, and enjoy it even more now ….i find it to be quick, easy to park and if it wasn’t for the lousy seats, which i only notice on longer one way trips of 75 -90 miles and which were upgraded in later models , it would be ideal.
“WHO KILLED THE ELECTRIC CAR?”
GM.
Then they started Killing Americans with their special Ignitions. Then they Lied about it for over Ten Years. Then they paid Mary Barra to Lie about it to Congress in exchange for $20 Million.
Has anyone noticed that as the ad progresses, she gets “more and more pregnant.” At the beginning she looks about 4-6 months pregnant and by the end it looks like she has a basketball under her blouse.