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Chevy Traverse Sales Place Fourth In Segment During Q1 2022

Chevy Traverse sales decreased in the United States, Canada, and South Korea while increasing in Mexico during the first quarter of 2022.

Chevrolet Traverse Sales - Q1 2022 - United States

In the United States, Chevrolet Traverse deliveries totaled 23,464 units in Q1 2022, a decrease of about 38 percent compared to 38,037 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAVERSE -38.31% 23,464 38,037

Chevrolet Traverse Sales - Q1 2022 - Canada

In Canada, Chevrolet Traverse deliveries totaled 566 units in Q1 2022, a decrease of about 66 percent compared to 1,657 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAVERSE -65.84% 566 1,657

Chevrolet Traverse Sales - Q1 2022 - South Korea

In South Korea, Chevrolet Traverse deliveries totaled 103 units in Q1 2022, a decrease of about 86 percent compared to 761 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAVERSE -86.47% 103 761

Chevrolet Traverse Sales - Q1 2022 - Mexico

In Mexico, Chevrolet Traverse deliveries totaled 148 units in Q1 2022, an increase of about 47 percent compared to 101 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAVERSE +46.53% 148 101

Chevrolet Traverse Sales - Q1 2022 - Russia

In Russia, Chevrolet Traverse deliveries totaled 3 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAVERSE * 3 *

Chevrolet Traverse Sales - Q1 2022 - Colombia

In Colombia, Chevrolet Traverse deliveries totaled 15 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TRAVERSE * 15 *

Competitive Sales Comparison (USA)

Chevy Traverse sales during the first quarter of 2022 kept the Bow Tie’s full-size crossover in fourth place, and within roughly 500 units short of the third place rival in the mainstream large three-row crossover segment. The Toyota Highlander moved into the first spot with a three percent increase in sales to 66,026 units while the Ford Explorer (see running Ford Explorer sales) slipped to second with a 35 percent decrease to 42,736 units. The Honda Pilot followed in third with a 24 percent decrease to 23,989 units, and the Traverse was a close fourth with a 38 percent drop to 23,464 units.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q1 2022 - United States

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TOYOTA HIGHLANDER +3.44% 66,026 63,831 25% 20%
FORD EXPLORER -34.50% 42,736 65,244 16% 20%
HONDA PILOT -23.73% 23,989 31,451 9% 10%
CHEVROLET TRAVERSE -38.31% 23,464 38,037 9% 12%
KIA TELLURIDE +1.02% 22,076 21,854 8% 7%
HYUNDAI PALISADE -0.86% 21,025 21,207 8% 7%
VOLKSWAGEN ATLAS -51.72% 14,734 30,520 6% 9%
SUBARU ASCENT +1.55% 14,698 14,473 6% 4%
DODGE DURANGO -30.21% 14,349 20,560 5% 6%
MAZDA CX-9 +11.47% 10,463 9,386 4% 3%
NISSAN PATHFINDER +0.79% 8,975 8,905 3% 3%
TOTAL -19.34% 262,535 325,468

From a segment share standpoint, Traverse held a nine percent share, down three percentage points. The Highlander held a 25 percent share, up five percentage points while Explorer held a 16 percent share, down four percentage points. The Pilot held a nine percent share, down one percentage point.

The mainstream large three-row crossover segment contracted 19 percent to 262,535 units in Q1 2022, meaning Chevy Traverse sales underperformed the segment average.

For informational and comparative purposes we also provide sales figures for crossover models that overlap with large crossovers like the Traverse – either in price or seating capacity. These crossovers, which are generally smaller than the Traverse, are often cross-shopped with larger models like the Traverse, and include:

  • Midsize crossovers that offer three rows of seating, such as the GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander.
  • Midsize crossovers with two rows of seating sold at a similar price point to the Traverse, including Nissan Murano, Ford Edge, GM’s own Chevy Blazer, and Hyundai Santa Fe.
  • Midsize and full-size crossover models that are sold under the same name, but whose sales are not broken out by their respective automaker, like the Jeep Grand Cherokee. Specifically, Jeep parent company, Stellantis, does not individually report sales figures of the two-row Grand Cherokee vs. that of the three-row Grand Cherokee L since launching the overhauled models for the 2022 model year.

Sales Numbers - Overlapping Crossover Sales - Q1 2022 - United States

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
JEEP GRAND CHEROKEE +36.09% 75,117 55,198
FORD EDGE +19.24% 26,412 22,150
HYUNDAI SANTA FE -10.46% 25,582 28,570
CHEVROLET BLAZER -2.37% 18,808 19,265
KIA SORENTO -9.13% 17,923 19,724
MITSUBISHI OUTLANDER +218.19% 13,065 4,106
NISSAN MURANO -18.40% 9,403 11,523
GMC ACADIA -53.22% 9,336 19,956

The GM Authority Take

Chevy Traverse sales have been negatively impacted as a result of inventory shortages stemming from production stoppages and delays. In fact, Traverse national supply remained at a mere four days as of the beginning of March 2022GM Authority exclusively reported earlier this month. This is the same as it was back in January 2022.

Scarcity at dealer lots is the result of Traverse production being idled throughout parts of 2021 and 2022 at the GM Lansing Delta Township plant due to the various parts shortages, including but not limited to the global semiconductor microchip shortage.

In spite of that, the Traverse placed fourth in its competitive set. In fact, it was close to finishing third, putting it back to where it was a year ago, and up from mid-pack just last quarter.

In addition, GM finally launched the refreshed 2022 Chevy Traverse this past fall. That’s a good thing, as competitors continue to debut refreshed rivals.

Getting production ramped back up will be key to Traverse sales climbing back to the top three spots in its segment in the near- to mid-terms.

About The Numbers

  • All percent change figures compared to Chevy Traverse sales for Q1 2021, unless noted otherwise
  • In the United States, there were 75 selling days for Q1 2022 and 74 selling days for Q1 2021
  • For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.
  • Jeep Grand Cherokee sales consist of the two-row Grand Cherokee and the three-row Grand Cherokee L.
GM Q1 2022 sales reports:

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Hard times for all manufacturers to get there supplies up

    Reply
  2. This is due to NOT seeing any Traverse on any dealer lots. Demand is higher than supply thanks to gm.

    Reply
    1. This is what happens when the USA relies to much on China and other countries for parts to build vehicles! I believe if the parts where American made in this country that we would not have this big of a problem building vehicles. This is probably why the US Auto industry was able to survive in the old days when parts where made here in the USA.

      Reply
  3. As much as I keep reading the Traverse is behind the times in luxury, safety, style, etc., everyone and their mother still seems to want one. I can’t find one for anything out here, and the waiting list for them is tremendous. Guess people in the real world don’t care that much if it looks like an Audi pretender like Kia and Hyundai or not. Doesn’t matter if its main drive wheels are front, instead of rear like the Ford Explorer. No one seems to be bothered by the lack of a semi-off-road model. Apparently, not having a car that all but drives itself isn’t that big a deal. Must be more of a market than car reviewers want to think for a straight-up, honest, usable crossover with three spacious rows of seating. 🤷‍♂️ Everyone can’t be a Jeep Grand Cherokee. Who’d have thought?

    Reply
  4. The reason sales are down is because GM is not accepting orders for any more 2022 Traverse. I tried to order one in Early February and it was never accepted. I got a call feom the dealership that GM has cut off orders and we would have to wait for the 2023’s. Unbelievable that GM is still in business with how poorly it is run. But, the executives don’t care, they’ll make their millions then retire. The GM board should also be held accountable.

    Reply
  5. I Love my Traverse

    Reply
  6. As long as Republicans run GM…

    Parts will be made cheaply in foreign countries, substandard materials and shoddy designs = the car will ultimately fail, and most probably Kill you. Its the GM way.

    Reply

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