Chevy Trailblazer sales decreased in the United States, Canada, and South Korea during Q1 2022.
Note that this sales data and report refers to the Trailblazer subcompact crossover, and not the larger body-on-frame SUV that’s sold under the same nameplate in other global markets.
Chevrolet Trailblazer Sales - Q1 2022 - United States
In the United States, Chevrolet Trailblazer deliveries totaled 8,606 units in Q1 2022, a decrease of about 66 percent compared to 25,024 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| TRAILBLAZER | -65.61% | 8,606 | 25,024 |
Chevrolet Trailblazer Sales - Q1 2022 - Canada
In Canada, Chevrolet Trailblazer deliveries totaled 1,001 units in Q1 2022, a decrease of about 54 percent compared to 2,181 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| TRAILBLAZER | -54.10% | 1,001 | 2,181 |
Chevrolet Trailblazer Sales - Q1 2022 - South Korea
In South Korea, Chevrolet Trailblazer deliveries totaled 3,500 units in Q1 2022, a decrease of about 24 percent compared to 4,604 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| TRAILBLAZER | -23.98% | 3,500 | 4,604 |
Competitive Sales Comparison (USA)
Chevy Trailblazer sales during the first quarter of 2022 place the Bow Tie’s subcompact crossover in 12th place among 20 entries. The Honda HR-V led the pack once again, with a 61 percent increase in sales volume to 42,168 units. The Jeep Compass took second place with a 22 percent increase to 24,408 units while the Nissan Kicks took third with a 16 percent drop to 20,577. Trailblazer sales fell 66 percent to 8,606 units. The Trailblazer’s corporate cousin, the Chevy Trax (see running Chevy Trax sales), took 15th place, also with a 66 percent decline in sales to 5,801 units.
GM’s Buick brand also has two entries in this space. The Trailblazer’s platform mate, the Buick Encore GX, (see running Buick Encore GX sales) followed the Trax in 16th place with a 71 decline in sales to 5,382 units. And just one spot up from the bottom was the Trax’s platform mate, the Buick Encore (see running Buick Encore sales), with a 58 percent decline in sales to 2,620 units.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2022 - United States
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| HONDA HR-V | +61.10% | 42,168 | 26,175 | 19% | 10% |
| JEEP COMPASS | +22.29% | 24,408 | 19,959 | 11% | 7% |
| NISSAN KICKS | -15.74% | 20,577 | 24,421 | 9% | 9% |
| HYUNDAI KONA | -31.29% | 15,536 | 22,610 | 7% | 8% |
| KIA SOUL | -17.84% | 14,124 | 17,191 | 6% | 6% |
| VOLKSWAGEN TAOS | * | 13,674 | * | 6% | 0% |
| KIA SELTOS | -33.76% | 11,119 | 16,786 | 5% | 6% |
| TOYOTA COROLLA CROSS | * | 10,157 | * | 4% | 0% |
| JEEP RENEGADE | -37.55% | 9,990 | 15,997 | 4% | 6% |
| MAZDA CX-30 | -34.92% | 9,494 | 14,589 | 4% | 5% |
| KIA NIRO | +114.01% | 9,226 | 4,311 | 4% | 2% |
| CHEVROLET TRAILBLAZER | -65.61% | 8,606 | 25,024 | 4% | 9% |
| FORD ECOSPORT | -34.57% | 8,426 | 12,878 | 4% | 5% |
| HYUNDAI VENUE | +13.23% | 6,549 | 5,784 | 3% | 2% |
| CHEVROLET TRAX | -65.79% | 5,801 | 16,955 | 3% | 6% |
| BUICK ENCORE GX | -70.81% | 5,382 | 18,435 | 2% | 7% |
| TOYOTA C-HR | -59.09% | 4,255 | 10,401 | 2% | 4% |
| MITSUBISHI OUTLANDER SPORT | -75.86% | 3,707 | 15,356 | 2% | 6% |
| BUICK ENCORE | -57.94% | 2,620 | 6,229 | 1% | 2% |
| FIAT 500X | +28.30% | 340 | 265 | 0% | 0% |
| TOTAL | -17.27% | 226,159 | 273,366 |
From a segment share standpoint, the Trailblazer earned just four percent of the segment, down five percentage points. The HR-V saw its segment share nearly double year-over-year to 10 percent, up nine percentage points. The Compass held an 11 percent segment share, up four percentage points, while the Kicks held a nine percent share, flat year-over-year. The rest of the field held less than seven percent segment share.
Other GM models in the segment fared as follows: Trax held a three percent segment share, down three percentage points. The Encore GX held a two percent segment share, down five percentage points like the Trailblazer. And the Encore held a mere one percent segment share, down one percentage point.
The four GM vehicles in the mainstream subcompact crossover segment – the Chevrolet Trax and Buick Encore, as well as their corporate cousins, the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 22,409 deliveries, good for 10 percent segment share. This puts The General in third place in the segment from an overall volume standpoint.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| CHEVROLET TRAX | -65.79% | 5,801 | 16,955 |
| CHEVROLET TRAILBLAZER | -65.61% | 8,606 | 25,024 |
| BUICK ENCORE | -57.94% | 2,620 | 6,229 |
| BUICK ENCORE GX | -70.81% | 5,382 | 18,435 |
| TOTAL | -66.37% | 22,409 | 66,643 |
By comparison, the three Stellantis rivals – the Jeep Compass, Jeep Renegade, and Fiat 500X – accounted for a cumulative 34,738 deliveries for a combined 15 percent segment share, for second place.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| JEEP COMPASS | +22.29% | 24,408 | 19,959 |
| JEEP RENEGADE | -37.55% | 9,990 | 15,997 |
| FIAT 500X | +28.30% | 340 | 265 |
| TOTAL | -4.09% | 34,738 | 36,221 |
Toyota recently launched a new model, the Corolla Cross, to compete in the mainstream B-crossovers segment. The Corolla Cross will likely end up replacing the C-HR, which has performed poorly from a sales volume standpoint. During the first quarter, Toyota saw a combined 14,412 sales of its two crossovers that it currently fields.
Sales Numbers - Toyota Mainstream Subcompact Crossovers - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| TOYOTA COROLLA CROSS | * | 10,157 | * |
| TOYOTA C-HR | -59.09% | 4,255 | 10,401 |
| TOTAL | +38.56% | 14,412 | 10,401 |
Meanwhile, Hyundai – the Kona and Venue – and Kia – the Seltos, Niro, and Soul – saw cumulative 56,554 deliveries, which account for a combined 21 percent segment share, to take first place.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| KIA SOUL | -17.84% | 14,124 | 17,191 |
| KIA SELTOS | -33.76% | 11,119 | 16,786 |
| KIA NIRO | +114.01% | 9,226 | 4,311 |
| HYUNDAI KONA | -31.29% | 15,536 | 22,610 |
| HYUNDAI VENUE | +13.23% | 6,549 | 5,784 |
| TOTAL | -15.19% | 56,554 | 66,682 |
However, a strong argument can be made that the Kia Soul is not part of the segment in question, but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia total nets 42,430 deliveries for a combined 14 percent segment share, placing the Hyundai-Kia chaebol in second place.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q1 2022 - USA
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 |
|---|---|---|---|
| KIA SELTOS | -33.76% | 11,119 | 16,786 |
| KIA NIRO | +114.01% | 9,226 | 4,311 |
| HYUNDAI KONA | -31.29% | 15,536 | 22,610 |
| HYUNDAI VENUE | +13.23% | 6,549 | 5,784 |
| TOTAL | -14.27% | 42,430 | 49,491 |
The mainstream subcompact crossover segment contracted 17 percent to 226,159 units during Q1 2022, meaning Trailblazer sales significantly underperformed the segment average.
The GM Authority Take
While Chevy Trailblazer sales place the model in 12th place among 20 entries during the first quarter of 2022. That’s a steep drop compared to the same timeframe a year ago, when the Trailblazer took second place in its segment. More recently, Trailblazer placed fifth during the fourth quarter of 2021.
The model’s lackluster sales performance is the result of limited supply as a result of production disruptions. Luckily, GM is working to resolve these issues. According to GM Authority sources, GM will expand production of the Trailblazer for the U.S. and Canada. Additionally, 2023 Chevy Trailblazer production will start on April 24th for both of the aforementioned markets.
That’s a good thing, since rivals continue to launch new models into the highly-competitive mainstream subcompact crossover segment. Beyond the new Toyota Corolla Cross mentioned above, Honda recently revealed the all-new 2023 Honda HR-V, debuting a fresh second generation for the Trailblazer rival.
For its part, Chevy’s subcompact crossover has proven to be popular among buyers, and offers unique variants from the sporty RS to the off-roady Activ. Just this past September the Trailblazer earned its highest-ever share in the segment, and the model continues to receive top ratings. In November the Trailblazer received a perfect reliability rating by Consumer Reports. And in February the 2022 Chevy Trailblazer earned a 2022 Top Safety Pick+ award from the Insurance Institute for Highway Safety. This follows the same award from IIHS back in September for the 2021 Chevy Trailblazer through the 2022 model year.
As we’ve said before, GM has a winner on its hands with the Trailblazer, and consistent production will enable the model to claw its way back into the upper echelon of sales in its competitive set.
About The Numbers
- All percent change figures compared to Chevrolet Trailblazer sales in Q1 2021, unless noted otherwise
- In the United States, there were 75 selling days for Q1 2022 and 74 selling days for Q1 2021
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
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Comments
I’d mention earlier, GM can utilize CAMI or a Mexican facility to supplement small CUV production, the “make everything in Asia” crack habit American companies have is costing GM sales….
Can’t sell something you don’t build.
It is in high demand
Snatching defeat from the jaws of victory! Everyone else is finding more chips for this segment, and GM could well loose momentum as the cars age and new models enter market.
Kinda stunning seeing GM of all companies dominating the sub compact space last year and to see a stumble like this for Chevrolet and Buick is bad from a consumer loyalty and branding perspective–this segment is often sold as a first car
You can’t sell what you don’t have.