mobile-menu-icon
GM Authority

Chevy Camaro Sales Dent Dodge Challenger Market Share During Q1 2022

Chevy Camaro sales decreased in the United States, Canada and Mexico while increasing in South Korea during the first quarter of 2022.

Chevrolet Camaro Sales - Q1 2022 - United States

In the United States, Chevrolet Camaro deliveries totaled 6,710 units in Q1 2022, a decrease of about 5 percent compared to 7,089 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
CAMARO -5.35% 6,710 7,089

Chevrolet Camaro Sales - Q1 2022 - Canada

In Canada, Chevrolet Camaro deliveries totaled 262 units in Q1 2022, a decrease of about 26 percent compared to 353 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
CAMARO -25.78% 262 353

Chevrolet Camaro Sales - Q1 2022 - South Korea

In South Korea, Chevrolet Camaro deliveries totaled 37 units in Q1 2022, an increase of about 85 percent compared to 20 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
CAMARO +85.00% 37 20

Chevrolet Camaro Sales - Q1 2022 - Mexico

In Mexico, Chevrolet Camaro deliveries totaled 8 units in Q1 2022, a decrease of about 73 percent compared to 30 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
CAMARO -73.33% 8 30

Chevrolet Camaro Sales - Q1 2022 - Argentina

In Argentina, Chevrolet Camaro deliveries totaled 1 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
CAMARO * 1 0

Chevrolet Camaro Sales - Q1 2022 - Colombia

In Colombia, Chevrolet Camaro deliveries totaled 4 units in Q1 2022.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
CAMARO * 4 *

Competitive Sales Comparison (USA)

Chevy Camaro sales during the first quarter of 2022 kept the Bow Tie’s muscle car in third place. The Ford Mustang (see running Mustang sales numbers) remained in first place with a 19 percent drop to 13,986 units, while the Dodge Challenger remained in second with a 26 percent decline in sales to 11,124 units. The Camaro saw sales slip 5.35 percent to 6,710 units.

Sales Numbers - Two-Door Muscle Cars - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD MUSTANG -19.03% 13,986 17,274 44% 44%
DODGE CHALLENGER -26.31% 11,124 15,096 35% 38%
CHEVROLET CAMARO -5.35% 6,710 7,089 21% 18%
TOTAL -19.36% 31,820 39,459

From a segment share standpoint, the Camaro held a 21 percent share, up three percentage points at the expense of the Challenger. The Mustang maintained its commanding 44 percent share, and the Challenger held a 35 percent share, down three percentage points.

The two-door muscle car segment contracted 19 percent to 31,820 units during Q1 2022, meaning Camaro sales outperformed the segment average.

For reference, we are providing sales results for the expanded mainstream two-door sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
FORD MUSTANG -19.03% 13,986 17,274 37% 39%
DODGE CHALLENGER -26.31% 11,124 15,096 30% 34%
CHEVROLET CAMARO -5.35% 6,710 7,089 18% 16%
TOYOTA 86 +326.30% 3,257 764 9% 2%
MAZDA MX-5 MIATA -41.49% 1,605 2,743 4% 6%
SUBARU BRZ +66.55% 971 583 3% 1%
FIAT 124 SPIDER -98.95% 5 477 0% 1%
TOTAL -14.46% 37,658 44,026

The two second-generation cousins and platform mates, the Toyota 86 and Subaru BRZ, were the only models to show an increase in sales volume. The Camaro remained in third place even in this expanded segment, holding an 18 percent segment share, up two percentage points.

The mainstream two-door sports car segment contracted 14 percent to 37,658 units during Q1 2022, meaning Camaro sales outperformed the segment average.

The GM Authority Take

Even though sales performance of Chevy’s muscle car fell at a slower place than that rivals Mustang and Challenger, the Camaro remained in third place as the direct result of four factors:

  1. Weaker market demand for the Camaro when compared to its direct rivals. This has been the case since the launch of the sixth-gen Camaro for the 2016 model year.
  2. Very low inventory/dealer supply of the Camaro as a result of the ongoing global semiconductor microchip shortage, which has impacted the GM Lansing Grand River plant where the Camaro is made. The situation has created an on-again, off-again affair when it comes to Camaro production. As reported by GM Authority, production of the 2022 Camaro at the facility began on August 17th but was idled on September 13th. Production then restarted on October 4th, but GM paused production again for one week starting on April 4th due to a parts shortage. Generally speaking, GM has been prioritizing chips for its more popular and more profitable vehicles, such as full-size trucks and SUVs, during the chip shortage.
  3. A change in consumer vehicle purchase dynamics, wherein car buyers trend away from cars and toward pickups trucks and utilities (crossovers and SUVs). A secondary movement involves customer migration toward electric vehicles. While this is a slow-going change, these vehicles are set to eventually take the performance mantel, as they (ironically) have higher levels of performance than their ICE counterparts.

Besides the aforementioned inventory/supply issues as well as macro changes in customer preferences, the decline in Camaro sales can also be attributed to several problem areas with the product itself. We’ve summarized what we believe to be everything that went wrong with the sixth-gen Camaro.

As such, GM Authority readers are fully aware that the Bow Tie’s brand’s muscle car is on its final legs, and is currently set to go out of production in 2023 as a 2024 model-year vehicle when it will be commemorated with a heritage special edition.

Going forward we imagine Camaro sales improving ever so slightly as a result of improved availability. As the eighth model year of the latest sixth-generation nameplate, the 2023 Chevy Camaro is scheduled to begin rolling off the line starting on June 6th, as GM Authority exclusively reported late last year. More recently, we’ve also learned that some sold orders for the 2022 Chevy Camaro ZL1 1LE will be moved over to the 2023 model year as a result of supplier constraints.

As a result, we don’t see the vehicle selling in volumes remotely close to those enjoyed by the Mustang and Challenger, unless Chevrolet substantially changes its strategy on the Camaro by offering substantial incentives on the vehicle, advertising it more prominently, or a combination of both activities.

About The Numbers

  • All percent change figures compared to Camaro sales for Q1 2021, except if noted
  • In the United States, there were 75 selling days for Q1 2022 and 74 selling days for Q1 2021
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
[nggallery id=839] [nggallery id=807] [nggallery id=730] [nggallery id=809] [nggallery id=721]
GM Q1 2022 sales reports:

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Nobody should be celebrating those numbers.

    Reply
    1. Fortunately the coming recession will crash the truck and SUV market.
      Free money economy is over.

      Reply
      1. Evan
        Auto companies aren’t going to lay off workers until they build up inventories.
        Energy from all sources is in high demand replacing the Natural Gas and Oil we get from Russia.
        U.S. Farms will plant a record number of acres replacing lost Ukrainian production
        In short
        AIN’T GOING TO BE NO RESSESSION! ! !

        Reply
  2. What a Bad Marketing ploy by GM for the Chevy Camaro. Not Advertising such a great vehicle and not having them in the showrooms. Sounds like buyers are still out there but can’t get them. The other Impact on sales is the continued mouthing of the Demise of the Camaro. Definitely a NEGATIVE Marketing Tool. Here in Australia we will be racing the latest Camaro in our Supercars Championship against the mustang. I see the new Gen Cars in Nascar also showing signs that the Camaro is very competitive.. Have a Go GM, BACK, PROMOTE,ADVERTISE, ANDSTOP BEING NEGATIVE and watch the Sales turn around. Simple Marketing.

    Reply
  3. So sad, the end of a legend, again!

    Reply
  4. The market regulates supply and demand, but if there is no supply from Camaros, there is also no demand from customers.
    Somehow logical, since the US customer has mostly bought cars directly from the dealership and not necessarily ordered a new car from the factory and waited 3 months!

    Are times changing, are customers changing?
    And if GM doesn’t want to bring a Camaro to the dealership, customers won’t see one and then won’t want to buy one!

    Supply and demand!
    How do you say the 1st gear (GM produces Camaros) – the 2nd gear (dealers order Camaros from GM) – the 3rd gear (customer buys Camaro) – the 4th gear (customer pays with money) . .. and that’s why no paragraph of Camaros is missing

    Reply
  5. I own two Chevys, one Cad, and a ’17 Mustang V6, which, with a trailer hitch is a very fun and even practical car. I think it’s styling will hold up over time. Camaro doesn’t look bad in certain color combinations.

    Reply
  6. As a GM Canada dealer, the problem isn’t the car it’s the availability. We have a large sold order bank but haven’t been able to get an allotment for ANY Camaro’s for over 8 months. Frustrating.

    Reply
  7. I ordered a ZL1 in June of 2021. Not a word about the status of my car from the dealer or GM since then. I ordered it in Wild Cherry then I saw your recent article that there would be no more 2022’s painted that color. Very frustrating and negative experience!

    Reply
    1. I also ordered a CT4-BW last June and still waiting and not one word from GM. Sad that we don’t matter to them.

      Reply
  8. This is why JIT model fails for American automakers, many costumer get their vehicle not-in-time. JIT should be for Vette and certain performance models, otherwise get mainstream products onto lots

    Reply
  9. No hype in advertising. Plus when Ed Welurn, VP of Global Desiign, was in charge, the redesign , especially the front end, was a total disaster.looked to much like 2010, with ugly front. Should have gone after 1970 Camaro Italian styling cues.

    Reply
  10. As I have been saying for a couple years…..Camaro, dead car walking. There are so many reasons but gm does not care.

    Reply
  11. Imagine building more so that people can buy them rather than going to the competition

    Reply
  12. Love how they mention EV’s taking over the “performance” segment. Completely disregarding that that camaro SS is a faster track car than the model S plaid, and that the plaids “2.2 second 0-60” is done on a prepped track, and that motortrend want allowed to verify that number as Tesla denied them access to the car if they didn’t do it on their track. The plaid probably maintains the 0-60 of the ludicrous which is 2.7 rounded down to 2.6 because Tesla claimed 2.68 is the same as 2.6 😂 same 0-60 as the current corvette Z51 package. Just a little bit less as the camaro ZL1 1LE.

    The EV honeymoon is over. Long live the camaro

    Reply
    1. Yea FOR REAL. I was just about to say the same thing. The Tesla Model S Plaid is like 40 seconds slower than a Camaro ZL1 1LE on the Nurburgring. Electric cars are only fast in a straight line and are incredibly slow when handling is part of the conversation. 40 seconds on the Nurburgring is like over 100 car lengths. A Model S Plaid does 0-60 in 2.2s, but it doesn’t even stand a chance against a Camaro ZL1 on the Nurburgring. I haven’t seen any lap times from the SS or V6 or 2.0T, but I wouldn’t be surprised if the 4 cylinder turbo Camaro puts down better lap times than the Model S.

      Reply
      1. Yes, but that wasn’t my point. The plaids 2.2 seconds isn’t even a street time. It’s on a prepped track. That’s like me going out and sayings the camaro 0-60 is 2 seconds flat. Now we’ve seen that with ZL1’s on drag strips with Hoosier slicks, but you can’t market that…. It’s a lie…. We’ve seen C8 z51 real life 0-60 in the 2.5-2.6 range from owners in ideal conditions, and it’s rated 2.8 by GM. It’s a big difference on paper when your rating unrealistic numbers VS when your rating conservative numbers. That’s before getting into 1/4 mile and track times. True there’s no BEV winning track car out there, but my point is when you get down to it, there no winning BEV by any measure be it speed, endurance or anything we measure autos by.

        Reply
  13. The problem is GM didn’t market the 6th gen Camaro properly. Most people I’ve talked to have no idea how good the handling is on the 6th gen Camaros, they still think that Camaros are big sluggish boats. All the car review channels on YouTube who’ve track tested Camaro SS always praise the Camaros handling, and put down lap times that are usually on the top of the list. I have a Camaro 2.0l turbo, and I can say from experience that these 6th gen Camaros have some of the best handling I’ve ever experienced.

    Reply
  14. Like most buyers, if I bought a Camaro, I would have no interest in its track performance. I would, as my son did, go get a test drive. Results, no usable rear seats, limited rear visibility, no AWD available, rough ride, cramped driver seat, and access (he is 6’6″), lots of road and engine noise. He bought a Cadillac Black Wing.

    Reply
    1. One cost $45k the other cost $90k okay guy

      Reply
      1. He can afford either but I think the fully equipped Camaro he wanted was over $60K. But dealer said it would take at least 6-12 months to get it if ordered.
        Drove the Black Wing. It is better than a Camaro in every way. Kudos to Cadillac.

        Reply
        1. Was it a 1LE? Those ride like crap because they are designed to race. A standard V6 camaro will have cheap AC Delco shocks and will ride smoother and is supposed to be a speedy runabout. And they go for 35K.

          Reply
          1. Obviously you’ve never owned one. They have adjustable magnetic ride that ranges from snow/ice to tour to sport to track mode. In track mode the suspension is stiff but not spool valve ZL1 1LE stiff. It’s still bearable. I had a ‘19 2SS 1LE and in sport mode it was quite comfortable on the street but still fantastic in the corners.

            Reply
    2. The Cadillac CT4 and Camaro have the same chassis, and the CT5 is an extended version of that Alpha platform. But yea like the other guy said there is a huge price difference between a Blackwing and a Camaro SS, almost double the price. People who buy Camaros want as much performance as possible while getting a good bang for their buck, often times sacrificing interior quality to keep the price down.

      Rear seats don’t really matter to me, because if I’m buying a coupe I’m not trying to haul passengers with it. The trunk space is something that could be improved on, as there is a lot of space but the opening is a weird shape and small. The visibly seems bad at first but after you daily drive one, you forget that the visibility is an issue.

      Reply
  15. Took the 2015 2SS out today. Intake, magnaflow X pipe exhaust cat back, chassis Dyno tune. Auto trans, jet black. 363 hp and 383 torque at the rear wheels, spin city any speed.
    Cute AF strawberry blonde waving at me too.
    Love the car, sun roof open, driver side window open, tunes going.
    21.7 mpg too, 1/4 tank.
    Bought used, about 60 cents dollar.
    Happy camper

    Reply
  16. Never, ever thought I’d say this, but after a long life as a Chevy man (now retired), I’m losing interest rapidly. I’ve seen so many poor decisions and lack of marketing currently that it’s hard to stay enthused. If the Camaro goes away, they will have NOTHING for me to be interested in. Thanks Mary, and as you can see, Ford and Dodge already thank you.

    Reply
  17. If you think you’re gonna get one anytime soon, forget it! There is a global shortage of neon gas, possibly a 6 month supply reserve! No neon…..no chips, PERIOD!! GM will funnel every available chip into high profit vehicles. That’s why customers haven’t heard Jack Squat about their car for 12 months or more.

    Reply
  18. We placed order for wife’s new 2SS NOV2021, & that order has not even been accepted by GM yet. I was not impressed with the Ford or Chevy SUVs that I have been looking at to replace my aging 1988 Bronco (full size). Placed a request with a Toyota dealership middle of JAN 2022 & took deliver of my new 2022 4Runner TRD Off Road-Premium 4/7/2022 at MSRP. Granted things are difficult on the supply chain, but if people cannot get what they like/desire, then they will go elsewhere. My side of the family has been Ford for 50+ years, while wife’s side has been GM, but things change.

    Reply
    1. Some people have not heard from GM regarding their order since June 2021!!!! Don’t expect any reply soon. Given the huge global shortage with neon gas to produce chips you’ll be lucky to see your car by Christmas.

      Reply
      1. The factory isn’t even open right now. I think maybe next week they are supposed to start production again?

        Reply
  19. Maybe GM will get the signs that cool names and practicality sell models these days. Both the Mustang and Challenger have more usable trunk space. The Challenger actually has room to fit people in the back seat. Mustang isn’t much better than the Camaro. But both cars have better visibility. Which is one of the most complained things in the Camaro. Sure it can be mitigated by adjusting the mirrors differently than normal. But normal people don’t know or realize that can be done.

    They would have been better off giving it the CTS wheelbase to add rearseat legroom. For outward visibility (at least for the sides) they could have eliminated the B-pillars like in the Buick Avista. Made the trunk a hatch to add a more usable capacity to it. And eliminate that useless shelf that lays underneath the rear glass. To re-strengthen the chassis put a brace right behind the rear seats going from one side to the other.

    Sure it may not have the track pedigree as the current Camaro. Granted GM chassis engineers are among the best in the industry. They would have found some way to make the car tackle corners better. But normal people would actually be able to use it. Which is the majority of car buyers.

    Reply
    1. As a 6th gen Camaro owner, I really hope they do not make the 7th gen bigger, if anything I want it to be smaller. I do not want to sacrifice handling and performance for rear passenger room. If I’m buying a coupe, I’m not trying to haul passengers with it. I love the 6th gen Camaro, because the handling is so good. The only things I would change about it is the trunk opening, so you can actually use the large trunk that it already has. Even the visibly issue is not a problem for me, and I would rather keep the visibly the way that it is to keep the low profile of the car. Once you daily drive a 6th gen Camaro you forget about the visibility issue.

      Reply

Leave a comment

Cancel