Chevy Blazer Sales Remain Mid-Pack During Q1 2022
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Chevy Blazer sales decreased in the United States, Canada, and Mexico during the first quarter of 2022.
Chevrolet Blazer Sales - Q1 2022 - United States
In the United States, Chevrolet Blazer deliveries totaled 18,808 units in Q1 2022, a decrease of about 2 percent compared to 19,265 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| BLAZER | -2.37% | 18,808 | 19,265 |
Chevrolet Blazer Sales - Q1 2022 - Canada
In Canada, Chevrolet Blazer deliveries totaled 739 units in Q1 2022, a decrease of about 26 percent compared to 1,000 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| BLAZER | -26.10% | 739 | 1,000 |
Chevrolet Blazer Sales - Q1 2022 - Mexico
In Mexico, Chevrolet Blazer deliveries totaled 195 units in Q1 2022, a decrease of about 32 percent compared to 286 units sold in Q1 2021.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| BLAZER | -31.82% | 195 | 286 |
Chevrolet Blazer Sales - Q1 2022 - Colombia
In Colombia, Chevrolet Blazer deliveries totaled 1 units in Q1 2022.| MODEL | Q1 2022 / Q1 2021 | Q1 2022 | Q1 2021 |
|---|---|---|---|
| BLAZER | * | 1 | * |
Competitive Sales Comparison (USA)
Chevy Blazer sales during the first quarter of 2022 kept the Bow Tie brand’s midsize crossover in the middle of the crowded mainstream midsize and full-size crossover segments, comprised of 21 entries. The Jeep Grand Cherokee, now comprised of a two-row model (a Chevy Blazer rival) and a three-row model (a rival to the Chevy Traverse) remained in first place with a 36 percent increase in sales to 75,117 units. The Toyota Highlander took second place with a three percent increase to 66,026 units while The Blue Oval’s two entries placed third and fourth, with the Ford Explorer (see running Ford Explorer sales) taking third with a 35 percent drop to 42,736 units and the Ford Edge (see running Ford Edge sales) taking fourth place with a 19 percent growth rate to 26,412 units. The Hyundai Santa Fe rounded out the top five with a 10 percent fall to 25,582 units.
The Blazer’s corporate cousin and the Bow Tie brand’s other entry, the Chevy Traverse (see running Chevy Traverse sales), took seventh place with a 38 percent decrease to 23,464 units. The Blazer took 10th place with a two percent decrease in sales to 18,808 units. The Blazer’s other corporate cousin, the GMC Acadia (see running GMC Acadia sales), was just two spots up from last with a 53 decrease spiral to 9,336 units.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q1 2022 - United States
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | +36.09% | 75,117 | 55,198 | 16% | 10% |
| TOYOTA HIGHLANDER | +3.44% | 66,026 | 63,831 | 14% | 12% |
| FORD EXPLORER | -34.50% | 42,736 | 65,244 | 9% | 12% |
| FORD EDGE | +19.24% | 26,412 | 22,150 | 6% | 4% |
| HYUNDAI SANTA FE | -10.46% | 25,582 | 28,570 | 5% | 5% |
| HONDA PILOT | -23.73% | 23,989 | 31,451 | 5% | 6% |
| CHEVROLET TRAVERSE | -38.31% | 23,464 | 38,037 | 5% | 7% |
| KIA TELLURIDE | +1.02% | 22,076 | 21,854 | 5% | 4% |
| HYUNDAI PALISADE | -0.86% | 21,025 | 21,207 | 4% | 4% |
| CHEVROLET BLAZER | -2.37% | 18,808 | 19,265 | 4% | 4% |
| KIA SORENTO | -9.13% | 17,923 | 19,724 | 4% | 4% |
| VOLKSWAGEN ATLAS | -51.72% | 14,734 | 30,520 | 3% | 6% |
| SUBARU ASCENT | +1.55% | 14,698 | 14,473 | 3% | 3% |
| DODGE DURANGO | -30.21% | 14,349 | 20,560 | 3% | 4% |
| MITSUBISHI OUTLANDER | +218.19% | 13,065 | 4,106 | 3% | 1% |
| TOYOTA VENZA | -20.46% | 10,836 | 13,623 | 2% | 3% |
| HONDA PASSPORT | -9.78% | 10,474 | 11,610 | 2% | 2% |
| MAZDA CX-9 | +11.47% | 10,463 | 9,386 | 2% | 2% |
| NISSAN MURANO | -18.40% | 9,403 | 11,523 | 2% | 2% |
| GMC ACADIA | -53.22% | 9,336 | 19,956 | 2% | 4% |
| NISSAN PATHFINDER | +0.79% | 8,975 | 8,905 | 2% | 2% |
| TOTAL | -9.73% | 479,491 | 531,193 |
From a segment share standpoint, the Blazer maintained a four percent share. The Grand Cherokee led with a 16 percent segment share, up five percentage points while the Highlander held a 14 percent share, up two percentage points. The Explorer held a nine percent share, down four percentage points and the Edge held a six percent share, up two percentage points. The Santa Fe held a five percent share, down one percentage point, while the Traverse also held a five percent share, down two percentage points. The Acadia held a mere two percent share, down two percentage points.
Combining all three GM vehicles in this space, the Chevy Blazer and Traverse along with the GMC Acadia, gives The General a sales volume of 51,608 units and an 11 percent segment share for a third place showing.
Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q1 2022 - United States
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | -38.31% | 23,464 | 38,037 | 45% | 49% |
| CHEVROLET BLAZER | -2.37% | 18,808 | 19,265 | 36% | 25% |
| GMC ACADIA | -53.22% | 9,336 | 19,956 | 18% | 26% |
| TOTAL | -33.20% | 51,608 | 77,258 |
The midsize and full-size mainstream crossover segment, comprised of crossovers with a starting price in the vicinity of $30,000 with both two and three rows, contracted 10 percent to 479,491 units during Q1 2022, meaning Blazer sales outperformed the segment average.
Sales Numbers - Two-Row Midsize Mainstream Crossovers - Q1 2022 - United States
| MODEL | Q1 22 / Q1 21 | Q1 22 | Q1 21 | Q1 22 SHARE | Q1 21 SHARE |
|---|---|---|---|---|---|
| FORD EDGE | +19.24% | 26,412 | 22,150 | 26% | 21% |
| HYUNDAI SANTA FE | -10.46% | 25,582 | 28,570 | 25% | 27% |
| CHEVROLET BLAZER | -2.37% | 18,808 | 19,265 | 19% | 18% |
| TOYOTA VENZA | -20.46% | 10,836 | 13,623 | 11% | 13% |
| HONDA PASSPORT | -9.78% | 10,474 | 11,610 | 10% | 11% |
| NISSAN MURANO | -18.40% | 9,403 | 11,523 | 9% | 11% |
| TOTAL | -4.90% | 101,515 | 106,741 |
Narrowing down the segment to only midsize crossovers with two rows of seating places the Blazer in third place out of six entries with a 19 percent segment share, down one percentage point. The Edge remained at the top with a 26 percent share, up five percentage points, followed by the Santa Fe with a 25 percent share, down two percentage points.
As we noted above, the Jeep Grand Cherokee, which we typically include in the midsize two-row segment, is now offered in both two- and three-row configurations. Unfortunately, Jeep’s parent, Stellantis, does not break out sales figures of both models, leading us to remove it from this comparison.
The two-row mid-size mainstream crossover segment contracted five percent to 101,515 units during Q1 2022, meaning Blazer sales outperformed this segment average as well.
The GM Authority Take
In spite of production disruptions, Chevy Blazer sales have remained mid-pack in the crowded mainstream midsize and full-size crossover segment while placing a solid third in the two-row mid-size mainstream crossover segment during Q1 2022.
Chevy Blazer sales continue to be negatively impacted by low availability and inventory. At the beginning of March 2022, Chevy Blazer national supply was just nine days. By comparison, it was at a mere 11 days this past December 2021 and a scant five days in November. In fact, supply of the midsize crossover has been extremely low for well over a year now.
The continuing drop in inventory suggests a considerable excess of demand over supply for the Chevy Blazer, which can often be explained by the various ongoing parts and material shortages, headlined by the ongoing global semiconductor microchip shortage. The scenario has impacted vehicle production at auto plants around the world, including the GM Ramos Arizpe plant in Mexico where the Blazer is produced for the Americas. Blazer production at the facility was idle from August 23rd to September 6th before finally restarting on October 18th.
At GM, smaller vehicles like the Chevy Equinox and Blazer have been impacted the most by the microchip shortage. Since the automaker’s larger vehicles, like full-size trucks and SUVs, tend to be more profitable, the automaker continues to prioritize its chip supply for plants that build these vehicles.
Refreshed 2023 Chevy Blazer
For some good news, GM debuted the refreshed 2023 Chevy Blazer in February. The updated, 2023 Chevy Blazer arrives with revised front and rear fascias, different LED headlights and taillights, and a new, larger infotainment display.
A prototype of the upcoming Chevy Blazer EV
Having reinvented the Blazer for this generation by migrating from a body-on-frame SUV to a unibody crossover, GM is once again reinventing the nameplate, this time leveraging the Blazer brand in conjunction with the upcoming 2024 Chevy Blazer EV, which GM pre-announced in February. A month later, The General released its first teaser clip of its upcoming Chevy Blazer SS – a powerful battery-electric vehicle that will put other performance EV crossovers like the Ford Mustang Mach-E directly in its crosshairs. GM Authority recently captured our very first real-world photos of the battery-powered crossover testing in prototype form in April.
“Chevrolet provided a glimpse of the all-electric Chevrolet Blazer SS, which will be the first Chevy EV to feature a performance SS model” GM’s brief, two-sentence press release said. “The all-electric Blazer SS will make its debut later this year and will be available in spring 2023.”
Overall, if GM can make enough of the Chevy Blazer to meet pent-up demand, then sales will only grow. That’s especially true with the impending launch of the refreshed 2023 model and planned EV models.
2020 Chevy Blazer RS Interior
About The Numbers
- All percent change figures compared to Chevrolet Blazer sales for Q1 2021, unless noted otherwise
- In the United States, there were 75 selling days for Q1 2022 and 74 selling days for Q1 2021
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