The New York International Auto Show returned this year after a two-year hiatus due to the COVID-19 pandemic. While some automakers are eager to return to the auto show circuit and display their latest products, others are less convinced that events of this type continue to have value – with General Motors’ own Buick, GMC and Cadillac brands among them.
Buick, GMC and Cadillac are all absent from this year’s New York International Auto Show, with the GM brands electing to skip over this year’s edition of the show for unknown reasons. That means the only GM division present in NYC during this month’s show is Chevrolet. The Bowtie Brand brought the 2024 Chevy Silverado EV out to the show, which it has on display alongside other current, 2022 model year Chevy products.
This isn’t the first time Cadillac has skipped out on a major North American auto show in recent years, with the luxury brand also sitting out the 2021 and 2022 Chicago Auto Show and the 2022 Philadelphia Auto Show, as well. Buick and GMC also skipped out on last year’s Chicago Auto Show.
Traditional auto shows are becoming less important for vehicle debuts, as automakers can achieve equal or greater reach by hosting their own live-streamed debut events and inviting their own curated list of media and influencers to it. That said, it’s somewhat surprising to see GMC and Cadillac skip out on NYC given the new EV products they have in the pipeline. The Manhattan auto show seems like it would be a great place to showcase products like the GMC Hummer EV and Cadillac Lyriq, but then again, these nameplates are not having much trouble generating organic interest and attention on their own.
The 2022 New York International Auto Show will be open to the public from April 15th through to April 24th at the Jacob Javits Convention Center in Manhattan.
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Comments
Auto shows in the traditional sense are a dying breed. I’ve honestly never went to an auto show to look for cars to buy. Always just to check out the new performance and exotic cars in person. If it wasn’t for the hype around the corvette I bet Chevy would pull out too.
So many manufacturers have pulled out that they have room for an indoor ev track, which I’m surprised Cadillac didn’t bring the Lyriq for.
Hard to figure out the gm thought process of ignoring auto shows and not showing your latest and greatest in front of thousands of attendees.
Can’t blame them, I’m sitting it out too! I’m going to assume that much like the NY Auto Show, formats have stayed the same for far too long. The NY Auto Show used to be exciting….but it’s been the same old thing year after year for the past two decades to the point it’s become stale. Add in rising costs and the declining environment in most major cities, it’s just not worth the effort.
… a Reviewed Buick LaCrosse Avenir would be already an interesting news,,, however in same boring things
The shows are pretty cut to the bone anymore. Most have little to offer as there are few show cars and not even literature or free hand outs like there used to be.
At the Cleveland show about half the vehicles were locked. This show usually had few issues.
Hey C8, now I will make a prediction. Since Buick, GMC and Cadillac sat out the N.Y. show, I think that GM will dump the three brands. GM’s up to something, what’s your take?
C8.R
At the SEMA Show you can fill bags with brochures and attend side educational sessions. The inside display area takes a minimum of 3 days to see. Outside there is vehicle driving. Additional events at the Las Vegas Motor Speedway. A must see for any auto industry enthusiast. The weather is superb in November.
It’s a matter of having a broader mix of newly introduced models, with the production capacity, and no chip shortage issues.
Next year should be a very big show for new models, EV, Hybrid and ICE.
Uptick in covid in NYC; GM relegated to the north annex far away from the main hall; enormous cost of cleansing the vehicles, over and over again; many “newer” citizens not aligned with traditional American vehicles. The New York Auto Show is a smart skip for most of GM. Wow, think about that – and this – Gramps taking me and my brothers on the subway circa 1970’s, to the old NY Colosseum at the foot of Central Park to see all the cars. Pontiac, Plymouth, Oldsmobile, Mercury, Datsun, AMC…..
Another terrible decision from a company that is benchmarking bad decisions.
Another terrible decision from a company that is benchmarking bad decisions. I bet they don’t miss the auto shows in China.
Or Mexico, if they have any.
Love the auto shows and try to go every year. It is, for me, the best way to touch and feel models from all the manufacturers in one afternoon without driving all over the city. Additionally, you can kick the tires without being shadowed (or pestered) by a “helpful” salesperson.
However, I did not attend in 2021 and 2022, due to Covid concerns. This, also, could have played into the lack of attendance by both the manufacturers and the folks in recent years. I just didn’t want to touch steering wheels and gear shifts that the rest of the Atlanta population had sampled, and likewise, I am sure they felt the same way. Perhaps next year there will be a return to some normalcy.
I really missed it.
Bummer. I’ll be going to the show and was hoping to see the Lyric and Hummer in person. I guess I’ll have to suffer around the BMW and Mercedes area.
GM needs new leadership that understands marketing and it’s customers!
We always looked forward to going to the Indy Auto Show in January. Loved seeing all of the new models in one heated indoor space! What could be bad about that?
The display presenters were the only reason I went. Can’t say the incredibly fantastic chicks in the turnstiles anymore. Oops I said it anyway 🤦🏻
Las Vegas continues to be a huge draw for trade show attendance post Covid 19. The SEMA show is a massive must see and learn signature event for all aspects of the motor vehicle industry. GM needs to put more pizzazz in their Inside Central Hall display, instead of white carpets, spotlights and traditional decor.
Ford always has a knock out display on the West deck of the Central Hall.
The GM display is subdued, like going to a funeral home. Suggested improvement needed.
Maybe a hologram with Mary in her black leathers promoting, would be awesome cool.
Hell, GM can’t even fill the orders they’ve gotten over the past four months so they probably don’t have complete cars and trucks to send to auto shows. Just try to buy a new CT4 or CT5. I don’t know why they advertise a product they refuse to manufacture.
I always attended and received auto show only new car discounts. Dealers are selling above MSRP. So what’s the point.
Auto shows overall don’t make a lot of sense to the manufacturers anymore.
Now you can just stage your own reveal if you have something new to show. Invite the press to be there in person, and stream it for everyone else.
They get the full attention of anyone watching, and surely it saves them money. Especially if you have to deal with idiotic union rules like at Detroit.
Buick, Caddy, and GMC…. all older persons buy them. Older people are not able to get around that well, so GM thinks… why bother.
People flock to auto shows to see the latest the auto industry has to offer . . .
GM has very little to offer.
If GM can rig their EVs to perform Electrocutions, there’s no doubt sales will soar. GM’s Killing Ignitions were an incredible opportunity to avoid a nasty divorce, or to gain an early Inheritance! Until GM can deliver similarly effective Killing devices, there are much better cars for sale, from almost every other manufacturer.
Instead of EVs, GM should call the ECs; tell the authorities it stands for Electric Cars – we know better, it stands for Electric Chairs.
Stupid. This is one of the best ways to check everything out and also not have to deal with pesky sales people too.
Someone said car shows are becoming stale year after year same thing. I guess that’s the person sitting at home twiddling his thumbs scratching his rearend. If cars were the same every year there would be no car industry. Get out and enjoy life while we have it instead of sitting home with a cramped hand looking at your cel phone or tablet. Some miserable people out there.
Eliminate the distinctive brands, offer minimal model choice and equipment, stop appealing to enthusiasts, end auto show participation, and what do you have? GM in 2022-a shadow of its former self.