Almost four months after the world debut of the all-new Chevy S10 Max in Mexico, General Motors has just officially launched Chevrolet‘s new midsize pickup in the Latin country. The automaker announced that it will start selling the 2023 Chevy S10 Max over the next month in the Mexican market, the first region in the world to get this new nameplate.
The all-new 2023 Chevy S10 Max arrives in Mexico as Chevrolet’s new entry-level midsize pickup, offering a full range of work-focused versions with which the brand will be able to compete for the first time with the Nissan NP300 – the absolute leader of the segment in that country. As such, the new S10 Max sits below the Chevy Colorado and complements GM Mexico’s strong truck offering.
“With the arrival of the Chevrolet S10 Max to the portfolio, we complement our pickup offering, providing options for all of our customers’ needs,” said Marketing Director of GM Mexico, Jorge Plata, in a statement. “We are entering one of the most important segments of the market, since currently 10 out of 100 vehicles sold in Mexico are midsize pickups and we are convinced that the S10 Max will be a benchmark,” he added.
As GM Authority has already reported, the 2023 Chevy S10 Max stems from GM’s alliance with SAIC Motors and is a rebadged Maxus T70, being the first vehicle from a third-party Chinese brand and the first Chinese-made pickup that Chevrolet will market in some emerging markets. As such, the S10 Max is completely unrelated to the brand’s other trucks and is something of a successor to the Chevy D-Max in the lower mid-range segment.
Notably, the all-new 2023 Chevy S10 Max lineup in Mexico is made up of four distinctive configurations categorized into three body variants and two trim levels. It’s made up of Chassis Cab, Regular Cab, Crew Cab and Crew Cab Turbo versions, the first three in an LS-equivalent trim level with black bumpers and trim, and the last in the range-topping LT trim.
Mechanically, the 2022 Chevy S10 Max arrives in Mexico with two engines. The base powerplant is a naturally aspirated 2.4L I-4 rated at 141 horsepower and 148 pound-feet of torque mated to a five-speed manual transmission for the LS trim with a 4×2 drivetrain. The range-topping Crew Cab LT 4×4 is equipped with a turbocharged 2.0L engine with 218 horsepower and 258 pound-feet of torque, managed by a six-speed manual transmission.
The new 2023 Chevy S10 Max will be available starting in early May throughout the official Chevrolet dealer network in Mexico, with a complete list of standard safety equipment, while the range-topping variant boasts outstanding technological features such as a generous 10-inch infotainment screen with the latest in-car connectivity, making it a competitive work truck. Here are the starting prices of the 2023 S10 Max in Mexico:
- Chevy S10 Max Chassis Cab: 379,900 MXN (about $18,850 USD at the current exchange rate)
- Chevy S10 Max Regular Cab: 405,900 MXN ($20,140 USD)
- Chevy S10 Max Crew Cab: 439,900 MXN ($21,820 USD)
- Chevy S10 Max Crew Cab Turbo 4×4: 599,900 MXN ($29,760 USD)