Almost four months after the world debut of the all-new Chevy S10 Max in Mexico, General Motors has just officially launched Chevrolet‘s new midsize pickup in the Latin country. The automaker announced that it will start selling the 2023 Chevy S10 Max over the next month in the Mexican market, the first region in the world to get this new nameplate.
The all-new 2023 Chevy S10 Max arrives in Mexico as Chevrolet’s new entry-level midsize pickup, offering a full range of work-focused versions with which the brand will be able to compete for the first time with the Nissan NP300 – the absolute leader of the segment in that country. As such, the new S10 Max sits below the Chevy Colorado and complements GM Mexico’s strong truck offering.
“With the arrival of the Chevrolet S10 Max to the portfolio, we complement our pickup offering, providing options for all of our customers’ needs,” said Marketing Director of GM Mexico, Jorge Plata, in a statement. “We are entering one of the most important segments of the market, since currently 10 out of 100 vehicles sold in Mexico are midsize pickups and we are convinced that the S10 Max will be a benchmark,” he added.
As GM Authority has already reported, the 2023 Chevy S10 Max stems from GM’s alliance with SAIC Motors and is a rebadged Maxus T70, being the first vehicle from a third-party Chinese brand and the first Chinese-made pickup that Chevrolet will market in some emerging markets. As such, the S10 Max is completely unrelated to the brand’s other trucks and is something of a successor to the Chevy D-Max in the lower mid-range segment.
Notably, the all-new 2023 Chevy S10 Max lineup in Mexico is made up of four distinctive configurations categorized into three body variants and two trim levels. It’s made up of Chassis Cab, Regular Cab, Crew Cab and Crew Cab Turbo versions, the first three in an LS-equivalent trim level with black bumpers and trim, and the last in the range-topping LT trim.
Mechanically, the 2022 Chevy S10 Max arrives in Mexico with two engines. The base powerplant is a naturally aspirated 2.4L I-4 rated at 141 horsepower and 148 pound-feet of torque mated to a five-speed manual transmission for the LS trim with a 4×2 drivetrain. The range-topping Crew Cab LT 4×4 is equipped with a turbocharged 2.0L engine with 218 horsepower and 258 pound-feet of torque, managed by a six-speed manual transmission.
The new 2023 Chevy S10 Max will be available starting in early May throughout the official Chevrolet dealer network in Mexico, with a complete list of standard safety equipment, while the range-topping variant boasts outstanding technological features such as a generous 10-inch infotainment screen with the latest in-car connectivity, making it a competitive work truck. Here are the starting prices of the 2023 S10 Max in Mexico:
- Chevy S10 Max Chassis Cab: 379,900 MXN (about $18,850 USD at the current exchange rate)
- Chevy S10 Max Regular Cab: 405,900 MXN ($20,140 USD)
- Chevy S10 Max Crew Cab: 439,900 MXN ($21,820 USD)
- Chevy S10 Max Crew Cab Turbo 4×4: 599,900 MXN ($29,760 USD)
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Comments
Meanwhile, Hyundai Santa Cruz and Ford Maverick just eat up all those sales.
GM and Stellantis are leaving money on the table, not bringing in the small car-based pickups they already have… stateside.
This is mentioned as a mid-size, the Maverick and Santa Cruz are compacts – two different markets. As a mid-size this would go up against Colorado/Ranger (although the pics seems to have it be smaller like a compact).
I believe the Maverick now outsells the Ranger, probably cannibalizing sales from Ranger. Maverick’s strong sales shows there is a market for a smaller pick-up. GM and Ram need to get on it.
Ranger didn’t really have a lot of sales to cannibalize, so that’s hardly an issue. Maverick drew in a lot of people that wouldn’t have even looked at a Ranger. It’s a shame they weren’t able to build more of them.
Soooooooo UGLY and cheap looking interior.
Lets just see where the sales end up. The Ridgeline started strong then once the market was filled it sits at 35,000 units per year. Not exactly a ton of sales. Even the Corvette out sells that right now.
Really take a look at the Maverick it really has many short cuts and low cost things done. You get what you pay for.
It’s supposed to be low cost. That’s not a problem.
Would you complain that a Versa isn’t luxurious enough?
I would worry if it is too low budget it will not be good quality and it will not sell.
Stripper base models haver not done well for two reasons. One people don’t like them and the dealers see little profit from them outside fleet sales.
Mexico market is nothing like US market. Govt does not subsidize truck sales so chiropractors in Mexico don’t get to deduct the 3500 dually for towing their boats because their logo is on a door magnet.
Body on frame, 4wd, manual transmission, small nimble – this thing would sell if marketed in the U.S! A real off road vehicle – not a CUV! I just bought a 2021 Colorado (which is available with 6 spd manual trans. in some Latin American countries, but not here), but would have preferred something like this.
It is basically a Colorado just built cheaper. That is why it is not here.
You can get the Colorado 4×4 base LT for less than 28 if you want one. Dealers don’t carry them as few people buy them.
You can get a Colorado 4×4 WT for $31k, if that’s what you mean. They dropped the Base last year.
Dealers have them, and they are in the low 30s.
No not sticker price. Before the shortage LT base models were advertised at $27-28K in San Diego.
So you’re speaking historically then.
Things have changed. Everything is a lot more expensive now.
Shows exactly how much you know- nothing.
Holy smokes those 2.4 power ratings are from 20 years ago!
You get what you pay for.
Wow is that lame looking. Designing an attractive front end would not have cost them a dollar more, but they chose not too.
This is exactly what have looking for of late for a run around vehicle. Would be perfect for my needs for what I am wanting it for. But had to settle for something else a lot smaller.
I was looking for a manual transmission which are very hard to find anymore.
For a second or third vehicle this would be perfect.
Maybe someday GM will see the light and sell them in the USA to give us an option.
This truck is made in China by a company called maxus and contracted out to be rebadged as a Chevy, it will probably fall apart within weeks.
Last year S10/Sonoma looked way better than this. Box looks like a LUV.
I though gm was going all EV ? OH just in the US but not just yet.
That truck would sell like hotcakes in the U.S.
Lucky it’s not hosting the 8 speed auto ! As it puts the lemon in Lemon Law !
It looks like a poorly executed Chinese Tacoma knockoff. Gm has the talent and resources to style and build the best – in all markets – but instead they’re keepin’ it Third World. Living up to the lowercase logo.
The thrill is gone, gm. The thrill is gone.
Terrific. Built. In. China. Seriously, GM?
Why is everyone so against gm building cheap cars and trucks for poor countries?
Because they turned their back on their own
I’m not sure what you’re trying to say here. Did you want this Chinese truck offered where you live or something?
Or are you trying to say you want gm to build these in the US, so that they cost way too much to sell in Latin America?
Something else?
What I’m saying is gm should design and build world class vehicles ranging from basic transportation to high-end luxury for all potential markets including their home market. Like they used to. Those vehicles should be manufactured in the countries (or continents) in which they’re sold to support local economies helping raise folks from poverty and providing a path to more premium vehicles down the road (per Sloan’s Ladder) while greatly reducing global carbon emissions generated by intercontinental freight. Gm has elevated moral grandstanding to high art but the rubber has nowhere near hit the road.
And yeah, the US market could definitely use an affordable, reasonably sized body on frame gm pickup with practical features like tie downs focused on economy, affordability and utility, not luxury and infotainment – with a curb weight comfortably shy of 5,000 lbs. in an age of $6.50 a gallon gas, skyrocketing poverty and inequality and full-tilt climate change hysteria with no foreseeable end in sight. Gm’s answer: Hummer EV, giant luxury pickups and SUVs and imported CUVs. Brilliance.
Every country including ours could use a basic truck like this. From gm, not Maxus. Okay?
WHat an absolute pile of rolling J.U.N.K! I LOVE my chevys, but this full 4 door crap is just THAT …CRAP … why??? Because a truck is for HAULING THINGS… WTF are ya gonna haul in that itty bitty crappy excuse for a bed??? WHoever ok’d these 4 foot, 5 foot beds ought to have their heads removed surgically from their bottoms …
I figure reading isn’t many guys strong suit here. This is a Latin American market vehicle, it don’t have to have a massage seats or any other crap Americans cry about. Chevy can make vehicles in/for other markets just like Toyota does..
Chevy doesn’t make it, they just badge it.
Chevrolet is just a badge regardless of what they put it on. General Motors arranged to have this made in China and sold in poor countries.
I don’t understand why this should bother anyone.
Chevrolet is not “just a badge”, btw. You obviously lack total understanding of what that badge represents (or should represent). Therein perhaps lies the problem.
Chevy is supposed to represent quality and reliability, i don’t see where some no name chinese brand fits into that equation. Chevy has proven with this venture that they are just a badge and they will do anything to make a buck
It’s Globalist thing. Gm is a very Globalist company in line with our pathetic sellout “democratic” gub’t.
Gm has many quality control standards to be met before they badge a vehicle. Ws9000, ISO14001, BIQ, and several others. That said they are also helping a smaller car company build better safer more durable vehicle than those companies would normally be able to build.Also doing business in China has many less than “optimum” business “events” for lack of a better term. Maybe Maxus is Chairman Xi’s first cousin’s uncles best friends car company and maybe they made GM an offer they could not refuse?(Godfather reference).
A Chevrolet is whatever gm decides to stick the badge on.
That makes it a badge. And this a Chevrolet. And you delusional.
…and you an a$$hole and the preponderance of soulless, spineless robots like you is why the world’s in so much trouble and basically everything’s turned to $hit like gm…
In other words I’m right, and you don’t like. Ok, I’ll accept that.
Funny you’d call me spineless when you’re the one that cares so much about a multinational corporation.
Go live your own life instead of attaching it to some brand.
You may be correct, but that doesn’t make you right. I care about what was once the greatest American auto company and lament its decline. Obviously I’m in the minority.
Go live your own life and stop trumpeting mediocrity.
I would say this, this should come out a GM factory in it’s general region rather overseas or not. With that statement I’d say it’s definitely a GM design as it is a de-contented Colorado
I guess reading isn’t your strong suit either. You missed the part where chevy didn’t make this vehicle, it was made by a company called maxus and rebadged as a Chevy. You also missed the part where it’s made in China. Chevy has a factory in south America that’s way closer to Mexico but they chose to buy cheap Chinese vehicles made by a different company and sell them to poor countries at a significant mark up because now it has the Chevy nameplate. They’re not making this vehicle for other markets, in fact they’re not making this vehicle at all, they’re exploiting one poor country to make money off of another poor country
I see you like chatting just to chat, you probably didn’t see that I said it should be made in a local GM factory in LATAM. Also it’s still licensed by GM and the design is still a Colorado so it’s still a Chevy but my 1st point still stands..
If you look at this truck from the front and sides it almost looks the old 2WD Tacoma… Which I have not seen in a long time every Tacoma I see now has to be 4×4 and the most expensive trim. Anyway we need a Colorado/Silverado chassis cab model here like this. The Maverick in my opinion is cheap until you want goddies which bring that $20k up to more like $30k… Without dealer markup as for the Ranger and Colorado they to me are to big we need an old style Ranger/S10 model those two names alone sold like hotcakes because they where cheap, reliable little trucks.