Three months after first launching the 2022 Chevy Tahoe in South Korea earlier this year, General Motors has just officially started sales of Chevrolet‘s popular full-size SUV in the Asian country. The 2022 Tahoe is now hitting South Korean dealerships after completing a strong reservation period.
The GM’s South Korean subsidiary stated that starting on Monday, April 18th, it began delivering the first 2022 Chevy Tahoe units to customers, as part of the company’s future growth strategy that seeks to continue transforming the image and strengthen Chevrolet’s presence in the country with high-end aspirational vehicles. Notably, this is the first time the Tahoe has been officially marketed in Korea.
As such, the 2022 Chevy Tahoe expands and strengthens the brand’s utility vehicle portfolio in the country, becoming Chevrolet’s new flagship in the South Korean market. In fact, the Tahoe’s introduction gives it a significant competitive advantage in the fastest growing category and makes it the first brand in the country to offer a full range of SUVs, covering small to extra-large segments.
The 2022 Chevy Tahoe notably arrives in South Korea solely in the High Country trim level, which includes all of the vehicle’s available features. The SUV is equipped with the naturally aspirated 6.2L L87 V8 engine with 426 horsepower and 460 pound-feet of torque, mated to GM’s 10-speed automatic transmission.
Shin-Soo Choo is ambassador of Chevy Tahoe in South Korea
In addition to announcing the 2022 Chevy Tahoe’s first deliveries, GM Korea stated that it has recruited Major League Baseball player Shin-Soo Choo as the vehicle’s ambassador to the country. Thanks to his outstanding career in Major League Baseball, the company said Choo has an image of cutting-edge leadership that perfectly aligns with Tahoe’s values, which, like the player, has class-leading performance and abilities.
The 2022 Chevy Tahoe is now for sale throughout the Bow Tie brand’s official dealer network in South Korea, boasting an exhaustive list of class-leading safety and technology features, as well as a special appearance package called Dark Knight. The Chevy Tahoe units for the Asian country arrive imported from the GM Arlington plant in Texas, the only facility in the world that manufactures the iconic American nameplate.
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Comments
The cost in South Korea is about $75,000 USD including a “consumption tax” (guessing it’s like a gas guzzler tax). Seems oddly low but probably strategic and intended to sell the lower end models.
Consumption tax is what they call sales tax. (Technically, sales tax is “sales and use tax”) Japan calls it consumption tax as well.
Thanks.
I don’t understand why in some other countries some vehicles are only available in their top trim(like High Country), do people have a lot of money over there or what?
Likely has to do with import limitations and marketing strategy. If they can only sell X number of Tahoe units then they will sell the high trim levels to further brand awareness. Toyota has CAFE limits into the USA and sell only top trim Land Cruisers here (when they were available). In other countries Toyota sells a ton of lower trim (bare bone) Land Cruisers and have engine options not available here (diesel). My guess is that the marketing plan for South Korea allows for some Tahoe units to be sold to bolster Chevrolet’s name and help sell the lesser units.
Import limitations and value for the money. Tahoe will be an expensive vehicle over there, either in LT or High Country versions, so the luxury one makes more sense to the customer.
You’re right, but it’s sort of the opposite.
Out of rich countries, only Americans and Canadians get low trim models. Everywhere else, like Western Europe and rich Asian countries, fuel prices, taxes, and cost of parking in a crowded city generally restrict car ownership, particularly new cars, to the middle (Europe) to upper class (Asia), who can easily afford luxury. This is why luxury and supercar brands are heavily European.
It’s only the US and Canada where the working class and young people regularly buy new cars and want basic trim options. That’s also why boring Japanese cars sell much better in the US than Europe.
In Canada and US people from working class can afford driving V6 or V8 to work. In Europe If you live in quite rich countries Netherland, Germany, France, etc. as working class member you drive 1.0 – 2.0l maximum or even cannot afford car. So North America is great place for car owners.
Great we’ve been waiting on our Tahoe high country since last July and dealer says it likely will be a 2023.
We’re looking at other brands now..
PS also waiting on 2022 high country pick-up as well
Maybe there’s a specific option you added that’s in short supply and that’s why you haven’t received.
Been waiting 6 months on Tahoe High Country I ordered. Comforting to know Korea is getting them! Not
Totally agree, my High Country order has been in 1100 status for over 2 months and no idea when GM will accept.
I live in USA and ordered one the first week of December 2021 and it still has not been built. I think GM should service US customers before foreign countries 😥
Ordered my Tahoe Premier w/6.2L in late February. Car was built first week of April. Now it is on hold awaiting shipment. No invoice issued yet. I think order combination makes a difference. High Country has more options and computer chips, therefore limiting production volume and supply.
Ordered my Tahoe Dec 15 2021, Did you send mine there???????? where is it????