Earlier this week, we shared one of the first advertisements from GM’s new big bucks ad campaign for the 2022 Chevy Bolt EV and Bolt EUV – a humorous, 30-second spot entitled ‘Life Changes’ that equated being a new EV owner with being an expecting mother.
Now the automaker has uploaded another short spot from this new Chevy Bolt ad campaign. Entitled ‘Mom’, the ad continues the family-oriented theme of the marketing effort, showing a son talking to his mother over speakerphone in his 2022 Chevy Bolt EUV as he drives to his destination. The son appears somewhat disinterested as the mother rambles on about various topics, but as any loving child would, he elects to stay on the phone with her to keep her company. Luckily, the Chevy Bolt EUV has an EPA-estimated range of 247 miles, so the son doesn’t need to worry about running out of battery as he drives around aimlessly listening to his mom’s rather long-winded chatter.
“The all-electric Chevy Bolt EUV. With 247 miles of range on a full charge, it keeps on going,” the voiceover in the ad says. “Find new moments. Find new roads. Chevrolet.”
Just as with the previous ‘Life Changes’ ad, this Chevy Bolt EUV advert is part of GM’s new ad campaign for the electric compact car, which debuted earlier this month during television coverage of opening day Major League Baseball games. The new ad campaign is intended to boost Bolt sales following the vehicle’s large-scale battery fire recall, which forced GM to recall all 140,000 examples of the Bolt and Bolt EUV and issue a stop-sale order on the vehicles. This marketing effort will give the Bolt the second-highest media spend at Chevy this year – behind only the hugely popular and massively profitable Chevy Silverado model line.
As a result of this media spend, GM is predicting sales of the Chevy Bolt and Bolt EUV will reach record levels this year. Sales of the Chevy Bolt EV reached their highest in 2017, when GM sold 23,297 units.
Check out the ‘Mom’ advert for the 2022 Chevy Bolt and Bolt EUV embedded below.