In addition to repositioning Chevrolet as the best-selling car brand in Ecuador in 2021, General Motors achieved another significant feat at the product level in the South American country. The automaker has just reaffirmed that through the 2021 calendar year, the Chevy D-Max pickup was the best-selling vehicle in Ecuador, the only country in the world where the company manufactures and markets the midsize pickup so far.
The Chevy D-Max ended 2021 as the best-selling vehicle in Ecuador for the first time, marking a historic result for both the model and the Ecuadorian automotive market, where the best sellers had always been small cars and not a medium pickup. The D-Max, manufactured locally at the GM OBB plant, led the country with 6,336 units sold and continues to consolidate its leadership in the first two months of the year.
“Our commercial and product strategy is aimed at offering the best alternatives in all market segments. We are proud to know that we are not only the preferred brand by Ecuadorians, but we are also leaders in all the segments in which we participate,” said Chevrolet Marketing Manager in Ecuador, Oswaldo León, in a statement. “During 2022, we’re keeping our focus and working hard so that the D-Max remains the number one model on the market,” he added.
To celebrate this important model milestone in the Ecuadorian market, GM has just launched the 2022 Chevy D-Max Hi Ride Sport, a special edition equipped with a sports accessory kit that is now available at the brand’s dealer network in the country. In addition, the manufacturer plans to significantly increase production of the D-Max at the Quito plant to meet the high demand for the model in the domestic market.
The company thus reaffirms its commitment to the development of the automotive industry in Ecuador and reinforces the national production of the successful Chevy D-Max. In fact, this Chevrolet mid-size pickup has become one of the most iconic models in that market and currently represents a third of all vehicle production in the country, with a significant percentage of locally sourced parts.
The Chevy D-Max is a jointly developed pickup truck between GM and Isuzu, whose partnership in the truck segment ended in 2016. Unlike the international-market Chevy Colorado, the D-Max uses the exact same design and name as the Isuzu D-Max. Since its introduction in 2006, it has been manufactured in Ecuador, but it was also assembled at the GM Colmotores facility in Colombia, as well as at the defunct GM Arica plant in Chile and GM Mariara plant in Venezuela.