The C8 Corvette Stingray continues to be selling for well over its manufacturer’s suggested retail price (MSRP) as demand for the mid-engine sports car remains elevated.
Market research firm iSeeCars recently conducted an analysis of 1.2 million new car listings to determine which models are being marked above MSRP most often by dealers and by how much. The study found the average new vehicle is priced 9.9 percent above MSRP, but some vehicles, including the eighth-generation Corvette, are priced well above this average.
The average listed price for the C8 Corvette Stingray currently is $15,218 above the vehicle’s MSRP, or 19.3 percent. Despite the Corvette being in extremely high demand, it wasn’t even close to being the most overpriced, with this result making it the eleventh most marked-up vehicle. The Jeep Wrangler took the overpriced crown here, with this nameplate often listed for as much as 26.7 percent above its MSRP.
iSeeCars lead analyst Karl Brauer says the production setbacks that have plagued the C8 Corvette since its arrival for the 2020 model year have compounded with high demand to drive the vehicle’s list price up significantly.
“Demand for the mid-engine Chevrolet Corvette has exceeded supply since its launch for the 2020 model year, and its high demand contributes to the vehicle consistently selling over MSRP,” Brauer explained.
As outside factors like the COVID-19 pandemic and the semiconductor chip shortage continue to impact vehicle production output, it’s highly unlikely that new vehicle prices will drop any time soon. That means that car buyers, including hopeful future C8 Corvette Stingray buyers, should expect to pay over MSRP when they get to the dealership.
“New car buyers will probably have trouble finding available inventory and can expect to pay higher-than-average prices for vehicles that are in high demand,” Brauer added. “New car shortages are expected to persist due to the backlog of demand, and the Russia-Ukraine conflict has led to factory shutdown and pricing increases on raw materials.”
Brauer says the best way for consumers to avoid paying over MSRP on a new vehicle is to “consider similar vehicles that may not have the same degree of price hike.” While that’s a great strategy for would-be crossover or pickup truck buyers, there’s unfortunately no comparable alternative to the mid-engine Corvette with its near-500 horsepower engine and sub-$100,000 price tag.
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Comments
I guess gm is leaving a lot of money on the table for the dealers.
I guess some people have nothing better to do with money than pay 25% over MSRP for everyday vehicles.
Mine is scheduled for production the week of 4/18. Bought for MSRP.
Shockandawe, I have an accepted 2022 order but it’s still at event code 3000. I guess it will be built after yours!
Did you know, Ms. Barra is on Disney’s board of Directors?
Tell all your contacts on social media. She needs to be asked if she approves of the Disney suit against the State of Florida over parental rights.
What is her stance?
Geez!!!! Where did that remark come from?.
Ha ha ha. Someone is high and got lost in forumworld !
Unbelievable geek
She won’t answer as she is flying to California to pay $125k with embezzled funds for her new C8 coupe.
I’m getting mine At msrp but I have to wait a year and a half
What did you put as deposit? My dealer is asking 25k as deposit and then I buy the car for MSRP.
I ordered a 2021 Z52 C8 Nov of 2020 for the list GM MSRP list price with a $1,000.00 down payment. I was in no hurry as I have a C2 and C6. Then COVID, supply issues, chip shortages, tornados, etc. I received a 2022 in mid January 2022. The price did increase to the GM 2022 MSRP about 3 grand but the car is a year newer. This is from a small town dealership in OH. However they always have had Vette’s, LT1 Camaro’s even Yenko’s on the floor, just a great dealership with great service.
It just breaks my heart the dealer was trying to take advantage of me. I have been a fan of vettes for 40 years and owned at least 3 of them. My heart was broken. I did not accept the offer. I will have to wait until someone wants my business. 😀
What do you mean their offer ? Order one at MSRP and wait.
Please read my first comment above. The dealer, AutoNation Chevrolet Valencia, wants a 25k deposit to order it, which is the markup. When the car delivers, I pay MSRP. I am not that hard up for a corvette.
Why don’t you contact a reputable dealer that dosen’t do that? You can order one from another dealer out of state like MD, NC, GA and have it delivered to you. Not all of them are ripping off customers. Auto Nation figures. I had one of them in FL jerk me around on one. I went to a closer non Autonation dealer in GA and got a better deal with a lifetime warranty.
Sorry to change the subject but I just got word from a dealer that GM has scrapped production of the ZO6 due to 2024 EPA emissions standards. I
I think you are a day late!
I mean it’s a lot of parking spots at casinos and retirement homes that needs to be filled.. 😉😎😉
A sorry comment from a sorry envious sadsack.
I’ll get off your lawn, Mr Boomingdale….
Nearly most cars are selling at or over MSRP.
Unless you are walking now is not the time to buy.
Even my 5 year old truck can trade for more than I paid.
My C8 has a build week of 4-5. I paid MSRP. I think dealers softened because of less buyers due to upcoming 2023, 70th Anniversary production.
Mine is scheduled to be built week of 4/4. My dealer is at MSRP but has a couple used ones on the showroom at 100k+
PAYING OVER STICKER …..MORE MONEY THAN BRAINS…
I ordered my 2020 C8 for MSRP with a $1,000.00 DP on 11/19. I just received my 2022 Z51 on 3/22 for
2022 pricing + $4,000.00 over the original MSRP. Yes it was worth the wait and still waiting for the snow to melt.
When will Sleepy Joe, Bernie and A.O.C. start running their mouths about Corporate greed and price gouging ?
It’s not corporate greed. It’s dealership greed.
Exactly my point!!
It’s the maket. How much are houses selling for? Gas? Food?
So you want the executive branch of the Federal government to enforce some nonexistent law on the US auto industry?
How is this less government intrusion in our lives?
I hope derogatory name calling of the POTUS makes you feel better.
They will complain when if affects China and other Countries giving them Millions in cash.
You order your C8 or any other make for MSRP on a legally binding purchase contract, because it’s your money. This is being left out of this report like many others I’ve read.
Dealerships can price new and used inventory they come across for 1 million, if people are stupid enough to pay. They have ownership authority to do so.
You can sell your new, newly used base 60k C8 for 90k, the same as dealers do. Supply and demand is not corporate greed, its called capitalism. The same thing is going on in real estate. Why would you sell your used house for price values from two years ago because you’re nice. Nobody selling anything cares about your feelings when it comes to inflated profit. Profit margins don’t care what you think after you write a check. Nobody forced you to buy.
Order and wait like others and get MSRP. If you can’t wait you buy a 5000 mile used one for 30k more than the original owner paid, and dance for peanuts like an organ grinders monkey when you do.
That’s deep!
I was being serious! He’s right.
Thank you… #SpotOn
Agreed. I paid over MSRP to order my new C8 and I wouldn’t sell it for the $20K profit I could easily make.
I can afford it and I really don’t care what anyone thinks about the dealer markup. All I know is while others who can’t afford one are complaining, I am enjoying the thrill only an owner understands.
Some of us that know how this works, find your story amusing. You allowed a dealer to overcharge you when you could have ordered it for MSRP, and have it dropped at your closest dealer. There’s only about 3000 Chevrolet dealers in the U.S. Post a comment here and let us in on more of how you feel about overpaying for a depreciating item. I didn’t get to where I am by spending money like that. How much did you overpay and from what dealer ? GM is already slamming some dealers pulling this for essentially embezzling customers on sold orders.
Nice attempt to feel better about not owning a C8.
I paid $3,000 over MSRP, when picked up the dealer offered me $25,000 to leave the car, and I could still get that profit now. However, I choose to keep and enjoy this rocket ship and people who complain and don’t have one will never understand how great of a deal this American Sports car really is !
Like everything else, items, cars included, will get what people are willing to pay for them. If you don’t like the prices, don’t buy, defer the purchase. I need some home renovations done but I am going to wait until people stop adding ‘The Covid’ surcharge or whatever excuse of the week. This inflationary period will pass and most likely a recession will set in. Then we will see where pricing goes.
Drove mine for 8 months and then sold it back to my dealer for 14K more than I originally paid. I now await my ZO6 at MSRP.
Good for you. And people complain about paying over sticker. lol
Just think, you’ll have saved enough to pay cash for it by the time you get it, and hopefully at MSRP. I’ve heard about a dealer that is going to compete against customers and aution off their Z06 allocation to the highest bidder.
Why did GM send letters to dealerships warning against overpricing on cars. Also I was told by more than one dealer, that even if I ordered, I had to pay the higher price. Kinda sounds
Like a car dealers comment.
That was to make you feel good. GM cannot control what a dealership charges. We have gone over this so many times. Stop being that guy. Understand that you are paying more for everything right now. Have you looked at what homes, gas, food and everything else is selling for now a days? You haven’t paid msrp for anything recently.
No one should buy ANY vehicles from dealers charging more than retail for the C8. If everyone would ahear to this I think that would work. Tell the dealer that you are going to Ford or Chrysler and spend your money there.
What Ford and/or Chrysler dealers sell the new C8 Corvette?
Many vehicles are sold above MSRP. And others sell below because people refuse to pay even MSRP for those models. It’s supply and demand. Seems to me that “MSRP” has lost its meaning and is pretty much a useless metric.
Have you looked at the housing market lately? Aparently not.
If you purchase a new house you’ll pay the asking price from the builder. You sign a legally binding contract. You won’t be charged 10% more than what was agreed upon. Apples to oranges comparison
It’s not much different than a concert or sporting event ticket selling for WAAAY more than face value. Bottom line, a Corvette isn’t a necessity in life nor is a Super Bowl ticket. Yes, the Corvette is a good looking vehicle and I’m sure it’s fun to drive, but at the end of the day I’ll get to the same place you’re going in my 2017 Encore. I may not get there as fast and may not get any looks on the way but my ego doesn’t require me to be noticed. I’m very comfortable just being who I am. I try and use the head that’s on my shoulder and not the one on my dick
Yea, your woman always complains about that..
What did they say when you told them you’ll travel to get it at MSRP from dealers that are doing it right ? There are top tier dealers that sell at MSRP.
Why is anyone even complaining about the cost of a C8? Must be because they can not afford the car anyway.
There is a car shortage, PERIOD. MANY cars are selling over MSRP because it is only a SUGGESTED price.
The beauty is you have a choice to pay what the price tag is, or walk away. Just like gasoline. Stop all the Whining !
I ordered a 1LT in Dec 2021. It finally got to code 2000 – “Order Accepted by Chevrolet.”
Now how long does each factory step take (generally)? Can find this nowhere.
I read that I can change the order (add delete options, colors) up to code 2500 (Order Preferenced or “Picked Up” or “Imaged” ) apparently too. (“Changed order” is code 2050)
You nuke, ordered it 4 months ago and got to code 2000????? I highly doubt it !
Doubt is a feeling of uncertainty or to have a lack of conviction. 🤷🏻♂️
Here is the copy-paste transcript from iMessage on my iPhone to and from the Chevy concierge service that offers support through Apple Business Chat:
Chevy:
Hello ****! Thank you for contacting Chevrolet Customer Service. My name is Olivia. Allow me just a moment while I look up your order status!
Me:
Thank you Olivia!
Chevy:
Your vehicle order has been accepted by Chevrolet and is working toward the production process. Please keep in touch with your dealership for the most up-to-date information, or check back later for a status update
Me:
Status code 2000?
Chevy:
We find providing the codes does not give any additional insight. It is however still in the 2000 codes.
Me:
I’m highly technical and of course dive into the details. So I appreciate the confirmation. I’m currently studying the CANBUS and OBDII command response system of the vehicle to be educated when it arrives. (Long story).
But last and short question: model year 2022 right?
Chevy:
Haha that sounds very technical! Completely understandable as well I hope your search goes well. Yes I do see the model year as 2022.
Me:
Outstanding. My son and I are making a product to connect to it. Wish me luck! 🙂
I paid MSRP for my 2022 C8, but I had to wait nearly 11 months. I purchased from Rick Hendrick Chevrolet in Duluth. If you paid MSRP for a C8. It would be helpful to others if you listed the dealer. So potential buyers could support those dealers.
Rick Hendrick does it right. They sold a refused order on Ebay for MSRP. I seen the C8, the purchase contract and talked to the buyer. When I talked to a sales rep, they said they don’t do people the way other dealers do. A guy in my hometown also bought a refused order from them at their Cary,NC location and had it shipped to our local dealer. People assume no one buys at MSRP for some reason.
Everybody waits at least 13 or 14 months from top dealers. I also have a deposit at a smaller dealer and they’ve sold like three cars in a year. I don’t know how they stay in business. Or the sales person is a liar🤣
My experience with these small dealers is that with only a few allocations, they pick their friends of highest offers to process orders.
It took 60 days for my order to be submitted by the dealer to Chevrolet. I suspect that is where they play favorites. I wager the higher end trim and extras packages get submitted first, then the ones closest to a base order afterword in order of invoice cost.
Car dealers are motivated by profit… friendship is minor.
As a percentage I suspect that the dealer makes much more money on the upgrades to the base than on the base itself. This would explain why the upgrades are so overpriced.
If I were to guess, I would wager their percent of profit on the upgrades you pick is probably 5 times the percent of profit on the base car. It’s clear that GMs profit percentage very high on these items.
Take the $150 cargo net from GM that you can get for $29 on Amazon for example. The dealership could even make 30% off that. Similar, the silly $75 battery trickle charger that can be had $20 on Amazon without a Corvette logo. Don’t forget that red metallic or yellow metallic ($1500 up charge) costs so much more than blue metallic ($0 up charge) not because of material cost but because they can profit from the choice dangled out there.
Watch for what options the dealer tries to push. That will tell you a lot.
Yup
MY DEALER HAS A CAR WANTS OVER STICKER FOR IT BUT IF I ORDER ONE HE SELL IT TO ME AT STICKER NOW WHAT KIND OF BUSINESS IS HE RUNNING,,,…..I THINK IT BS
The same for profit business you would run if you currently own a C8, even C7s are still bringing near
MSRP. They own it the same as you having one in your garage like I do. In this current market why would you sell yours for what you paid when they are bringing more money used. Your dealer, like all people selling are not going to be your friend doing you a favor and losing money on the hottest reselling car being made right now. Order one or two.
The c8 Corvette is an awesome ride. I got one of the 2020’s and love it. Time is money, I paid MSRP but had to wait till couple of months before initial build cycle ended. It was worth the wait. Even then, could have gotten earlier if I shopped around for dealership who marked up their allocation. Everyone can make the choice as an educated consumer.
Do you have any idea how long it took to move from factory code to factory code? Aka 1000, 2000, 3000, and so forth?
I wonder how many of you With 2023 orders will spring for the 70th anniversary edition. You have to upgrade to a 3LT $12600plus another $6000 for anniversary package. Let’s round it off to$ 20 grand. After all, it is one time only.
that is my baby